Anatomy of a Hard Bounce: What Happened to Your Email?


Any number of factors can cause an email to bounce back—from an unresponsive server or a full recipient inbox to an inaccurate or fake email address. You and your team may have worked day and night for the last three months writing, polishing, and finalizing the company’s holiday email marketing campaign. The whole company is abuzz with the potential for new customers, increased sales, and…

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