bimi

Preparing for BIMI Support in Apple

preparing-for-bimi-support-in-apple

Apple’s new BIMI support changes everything, but they need the other mailbox providers to play ball. Here’s how they’ll be able to work together to do that. Not everyone has iCloud accounts so you may not have noticed the new(ish) header: Authentication-Results: bimi.icloud.com; bimi=skipped reason=“insufficient dmarc” Knowing Apple was moving to support BIMI this fall, this header was likely tied to that. Then Spam Resource

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DMARC Monitoring: What’s the Value?

dmarc-monitoring:-what’s-the-value?

Bad actors love to use a legitimate sender’s brand in their malicious emails because it’s trusted by recipients and has a good reputation. At least, they do until they destroy the reputation the sender worked so hard to build. Bad actors are the reason why we have authentication. Up until DMARC was introduced, control over what to do with messaging was at the discretion of

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BIMI support coming to Apple OS/iOS16 this FALL!

bimi-support-coming-to-apple-os/ios16-this-fall!

NEWS BREAK! Have you heard the BIMI news yet?! No?! Well, it was subtle, but the infographic on the BIMI Group's website detailing out the participaing providers had a little change in the last couple of days. What was once three providers supporting BIMI is now 4! And guess who it is? Apple! Coming this fall (2022), MacOS/iOS16 will rollout their support for BIMI! Details

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The Microsoft Conundrum – Part 2

the-microsoft-conundrum-–-part-2

The Microsoft Conundrum - 2 Part Series Part 1: Domain Reputation and Email Authentication: More than a best practice > Part 2: Other Important Tidbits about Sending to Microsoft: 6 factors that can impact your deliverability As we discussed in The Microsoft Conundrum, Microsoft is starting to make some changes. It’s been a longstanding understanding that mailing to Microsoft can be quite the undertaking, especially

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Understanding BIMI

understanding-bimi

Email Authentication Series Part 1: Why Email Authentication Matters to Your Email Program Part 2: Understanding SPF Authentication Part 3: Understanding DKIM Authentication Part 4: Understanding DMARC Authentication > Part 5: Understanding BIMI How BIMI brings logos to the inbox Now that you’re an authentication expert, it’s time to turn our attention to BIMI. In this series, we’ve been digging into the details around why…

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Implementing DMARC & BIMI: Lessons Learned | Email Deliverability Unfiltered

implementing-dmarc-&-bimi:-lessons-learned-|-email-deliverability-unfiltered

When it comes to getting your emails noticed and opened in an increasingly crowded inbox, DMARC and BIMI give companies an edge over other brands. BIMI (Brand Indicators for Message Identification) allows your company logo to be displayed alongside your email messages as a reward for authenticating and verifying information about your brand. BIMI requires a DMARC record to be in place, working with other…

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