What is a Hard Bounce Email?


Whether an email address is invalid or its domain name is incorrect, an email can hard bounce for a host of reasons. To prevent a hard bounce email, it’s vital to prioritize the hygiene of your mailing lists. That means ridding them of invalid and unverified emails. Keep reading to discover what a hard bounce is, how to prevent it, and the measures you can…

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What is a Soft Bounce Email?


When it comes to email marketing, maintaining a strong sender reputation is just as important as any other part of your campaign. Internet Service Providers (ISPs), and other mailbox providers, will assign you a sender reputation score based on a range of factors, including your IP reputation, domain reputation, and email sending behavior. If you’re experiencing a high email bounce rate, your sending behavior is…

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