How to Check Your Domain Reputation With Google Postmaster Tools


The stronger your domain reputation, the better your email deliverability will be. It doesn’t matter how many weeks of sleepless nights you’ve spent on your marketing campaign. If your domain reputation is less than stellar, your campaign risks being flagged as spam, leading to missed opportunities to connect with your subscribers. Out of the 246 million active email users in the United States alone, over…

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How to Check if an Email is Valid


Email marketing offers one of the highest rates of return of any form of digital outreach. In fact, McKinsey says that it can be 40 times more effective than social media ––meaning it’s not a strategy you want to miss out on. The first step to maximizing your email marketing returns is curating a strong list of email addresses for prospects. And a key part…

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