deliverability

Technologies for Email Deliverability

technologies-for-email-deliverability

Strong deliverability is the culmination of delivery (getting your email accepted) and inboxing (“See ya never, Spam Folder!”). Often what is presented to marketers as the “10 Things to Ensure You Get to the Inbox” (or some iteration of that) focuses on strategies and decisioning, but below the surface lies a whole world of technical requirements and best practices that impacts performance as well. In…

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Kickbox Upgrade: Deliverability Tools Now Available to All Users

kickbox-upgrade:-deliverability-tools-now-available-to-all-users

Kickbox just got a major upgrade! Starting today, all new and existing Kickbox accounts include access to our full suite of deliverability monitoring tools. In addition to email verification, you now have more tools to help you reach the inbox and alert you of potential deliverability issues. As mailbox providers roll out more stringent email privacy policies, it's becoming increasingly difficult to analyze and track…

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Finding Flexibility in Deliverability

finding-flexibility-in-deliverability

Picking out a pair of shoes shouldn’t be difficult, but sometimes it is. Why? Because there are tons of options. And not every shoe works for every occasion. Choosing a deliverability strategy can feel the same way. In most scenarios, that trusty pair of running sneaks works perfectly, but sometimes you need a good pair of hiking boots to climb out of the trenches. And…

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Email Security Advice to Combat Attacks

email-security-advice-to-combat-attacks

A compromise is beneficial when two parties are coming to the table to negotiate something they are at odds with. However, be it at work or at home, a compromised account favors only one party and the intent is not for the betterment of the relationship. Unless you’re following closely, a lot of compromises occur without much fanfare or significant news coverage. This is probably…

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Deliverability Damage Control: Tips for Issue Mitigation | Email Deliverability Unfiltered – Episode 8

deliverability-damage-control:-tips-for-issue-mitigation-|-email-deliverability-unfiltered-–-episode-8

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Tamara Bond, Delivery Operations Manager at dotdigital Meet Tamara Bond Tamara is dotdigital’s Delivery Operations Manager and mail-server-tinkerer in chief. With over 7 years experience in bulk email delivery specifically, as well as a depth of knowledge in more general digital marketing & SaaS technology, she brings plenty of expertise on data-driven development,…

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Common Deliverability Myths, Debunked | Email Deliverability Unfiltered – Episode 7

common-deliverability-myths,-debunked-|-email-deliverability-unfiltered-–-episode-7

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Co-Host: Brian Dayman, Marketing Manager at Kickbox With the increasing importance of deliverability in a more competitive email marketing world, marketers are looking to understand deliverability better. However, there are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on…

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How the Customer Experience Can Boost Email Engagement

how-the-customer-experience-can-boost-email-engagement

Email Deliverability Unfiltered - Episode 6 Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Kath Pay, Founder of Holistic Email Marketing Meet Kath Pay Kath is an email marketing veteran, frequent speaker, and CEO of boutique consultancy, Holistic Email Marketing, which delivers data-driven email marketing strategies that focus on the entire customer journey. Her new book, titled Holistic Email Marketing: A…

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Deliverability Resolutions to Keep in 2021

deliverability-resolutions-to-keep-in-2021

A new year is a great time to hit the ‘Reset’ button and focus on a better version of yourself. For individuals, this can mean setting resolutions related to fitness, meditation or engaging in a healthier lifestyle. For businesses, it can be a chance to assess their past year’s performance and set goals for improving their email program moving forward. As we’re finishing up one…

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What Is Email Deliverability & Why Is It Important? | Episode 1

what-is-email-deliverability-&-why-is-it-important?-|-episode-1

If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give…

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Email Deliverability Unfiltered: Gmail Tabs

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For this month's post, we thought you might appreciate having 10 bonafide experts of their craft, people who live in the trenches and eat, sleep, and breathe email deliverability discuss the complexities of Gmail tabs. There seems to be a lot of confusion around Gmail tabs, especially the Promotions tab, and considering Q4 is just around the corner, we felt the need to tackle some…

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Email Deliverability Unfiltered: Overrated Metrics

email-deliverability-unfiltered:-overrated-metrics

I’ve said this before and I’ll say it again: email deliverability is hard. There are so many factors that ISPs (also known as Mailbox Providers) consider when determining whether an email will even be accepted into their system, as well as if it will be delivered to the inbox of recipients. Before we jump in to a discussion about metrics, it’s important for all email…

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Email Deliverability Unfiltered: Hardest Issues to Solve

email-deliverability-unfiltered:-hardest-issues-to-solve

There's no quick trick or simple solution to resolving deliverability issues. The fact that all of our deliverability experts point out a different aspect or issue that is difficult to solve only emphasizes how complex it can be to hit the inbox. From ensuring marketers are adhering to best email practices to trying to navigate email filters and DMARC, one thing is certain: you don't…

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Email Deliverability Unfiltered: Best Practices

email-deliverability-unfiltered:-best-practices

The term "best practice" is somewhat of an overused marketing term. However, when it comes to email deliverability there really are best practices every marketer should follow to increase their chances of reaching the inbox. We gave our deliverability experts a megaphone this month to remind marketers which email best practices they shouldn't be neglecting. We’ve got experts from SocketLabs, dotdigital, Word to the Wise,…

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Email Deliverability Unfiltered: Hurdles to Avoid

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It's easy to get overwhelmed when it comes to deliverability issues within your email program. But as a marketer, you have more control over these issues than you may think. That's why we asked email deliverability experts Alyssa Dulin from ConvertKit, John Peters from Campaign Monitor, Raja Datta from TrueAccord and our very own VP of Industy Relations & Compliance Lauren Meyer at Kickbox to…

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Migrating Your Email Data Between Platforms: What You Need to Know

migrating-your-email-data-between-platforms:-what-you-need-to-know

Moving email data from one platform to another happens all the time. Perhaps you're switching ESPs or adopting a new CRM or marketing tool. With the MarTech landscape changing as frequently as it does, chances are at some point you'll be tasked with moving a large volume of customer data to another platform. In a recent guest blog post, written for Campaign Monitor, Kickbox Marketing…

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Email Deliverability Unfiltered: Measuring the Impact of Issues

email-deliverability-unfiltered:-measuring-the-impact-of-issues

It's important to ensure you're tracking the proper deliverability metrics in order to properly identify and mitigate email deliverability issues when they arise. If you're not familiar with how your email program is performing, it will be difficult to understand the impact those issues have on your business and email program. We asked email deliverability experts Alyssa Dulin from ConvertKit, Chaitanya Chinta from Netcore and…

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Email Deliverability Unfiltered: Spamtraps

email-deliverability-unfiltered:-spamtraps

There seems to be a lot of confusion when it comes to spamtraps. Like, do spamtraps cause deliverability issues? How can you eliminate spamtraps from your database? Rather than trying to figure it out on your own, we tapped deliverability experts from Campaign Monitor & Word to the Wise to shed some light on the subject. There are different types of spamtraps but they can…

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