deliverability

Email Deliverability Unfiltered: Hurdles to Avoid

email-deliverability-unfiltered:-hurdles-to-avoid

It's easy to get overwhelmed when it comes to deliverability issues within your email program. But as a marketer, you have more control over these issues than you may think. That's why we asked email deliverability experts Alyssa Dulin from ConvertKit, John Peters from Campaign Monitor, Raja Datta from TrueAccord and our very own VP of Industy Relations & Compliance Lauren Meyer at Kickbox to…

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Migrating Your Email Data Between Platforms: What You Need to Know

migrating-your-email-data-between-platforms:-what-you-need-to-know

Moving email data from one platform to another happens all the time. Perhaps you're switching ESPs or adopting a new CRM or marketing tool. With the MarTech landscape changing as frequently as it does, chances are at some point you'll be tasked with moving a large volume of customer data to another platform. In a recent guest blog post, written for Campaign Monitor, Kickbox Marketing…

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Email Deliverability Unfiltered: Measuring the Impact of Issues

email-deliverability-unfiltered:-measuring-the-impact-of-issues

It's important to ensure you're tracking the proper deliverability metrics in order to properly identify and mitigate email deliverability issues when they arise. If you're not familiar with how your email program is performing, it will be difficult to understand the impact those issues have on your business and email program. We asked email deliverability experts Alyssa Dulin from ConvertKit, Chaitanya Chinta from Netcore and…

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Email Deliverability Unfiltered: Spamtraps

email-deliverability-unfiltered:-spamtraps

There seems to be a lot of confusion when it comes to spamtraps. Like, do spamtraps cause deliverability issues? How can you eliminate spamtraps from your database? Rather than trying to figure it out on your own, we tapped deliverability experts from Campaign Monitor & Word to the Wise to shed some light on the subject. There are different types of spamtraps but they can…

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