deliverability

The Microsoft Conundrum – Part 1

the-microsoft-conundrum-–-part-1

The Microsoft Conundrum - 2 Part Series > Part 1: Domain Reputation and Email Authentication: More than a best practice Part 2: Other Important Tidbits about Sending to Microsoft: 6 factors that can impact your deliverability Microsoft delivery and deliverability has been a significant, collective challenge for senders and deliverability teams for many, many years. There are best practices and Microsoft best practices. And even

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Busting Gmail Deliverability Myths

busting-gmail-deliverability-myths

Gmail dominates with over 1.5 billion active users. Whether you are a small or large business or focus on B2B or B2C, Gmail impacts nearly every marketer's email program. Gmail not only hosts consumer domains gmail.com and googlemail.com but also hosts business mail through Google Workspace. So it's no surprise folks pay attention when Gmail makes an announcement or releases a new feature. There is

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Understanding BIMI

understanding-bimi

Email Authentication Series Part 1: Why Email Authentication Matters to Your Email Program Part 2: Understanding SPF Authentication Part 3: Understanding DKIM Authentication Part 4: Understanding DMARC Authentication > Part 5: Understanding BIMI How BIMI brings logos to the inbox Now that you’re an authentication expert, it’s time to turn our attention to BIMI. In this series, we’ve been digging into the details around why…

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The Evolution of Spam Filters

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How did we get to where we are today, in this wonderful world of deliverability? How did Internet Service Providers and mailbox providers (ISPs and MBPs) evolve their spam filtering decisions over the past 25 years or so? I’m old enough (sadly) to have been around for most of it, so here’s a quick rundown of that history, as I saw it happen. The Wild…

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Understanding DMARC Authentication

understanding-dmarc-authentication

Email Authentication Series Part 1: Why Email Authentication Matters to Your Email Program Part 2: Understanding SPF Authentication Part 3: Understanding DKIM Authentication > Part 4: Understanding DMARC Authentication Part 5: Understanding BIMI How DMARC helps to protect your domain from spoofing It’s DMARC time. If you just got here, you might want to brush up on Parts 1-3 before you jump into DMARC. We…

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Shared IPs vs Dedicated IPs: Choosing a Winning IP Strategy

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🤜 It’s the battle of the Shared IP versus the Dedicated IP! 🤛 Which setup will prevail? Find out what factors into IP strategy, the benefits and downfalls of shared and dedicated IPs, and how to choose a winning setup for your email program. Why is IP strategy important? Of the many decisions made around how your email program should be configured, your IP setup…

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Can I Share My Sending Domain?

can-i-share-my-sending-domain?

Thinking about email in its simplest form, you have where it’s from, where it’s going, and how it looks. How the email is displayed is very visually friendly. HTML is converted into images and formatted text. And the sending details with the Mail Transfer Agent (MTA) conversations are tucked away into the headers. Reputation, a key component in deliverability, is heavily tied to some of…

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8 Deliverability Tips: Jingle Your Way to the Inbox

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“Attention all marketers! It’s that magical time of the year again where wallets loosen, email volumes skyrocket, dollars are on the line, and we all get a little jolly!” (crackles over mic) The holidays are right around the corner. Holiday email schedules and campaigns are being planned. And marketers are gearing up to be in full swing within the next two weeks. As anticipation brews,…

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Holiday Deliverability with Apple’s Mail Privacy Protection: What You Need to Know

holiday-deliverability-with-apple’s-mail-privacy-protection:-what-you-need-to-know

If you live in America or visited during October, did you ever get an urge to scream, “Why are Christmas decorations up when Halloween hasn’t even happened?!” Hopefully, some of you are nodding, so I’m not alone. I now understand WHY those big-box retailers are so proactive when it comes to the holidays. The holiday season is a LOT of work. It takes a lot…

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Technologies for Email Deliverability

technologies-for-email-deliverability

Strong deliverability is the culmination of delivery (getting your email accepted) and inboxing (“See ya never, Spam Folder!”). Often what is presented to marketers as the “10 Things to Ensure You Get to the Inbox” (or some iteration of that) focuses on strategies and decisioning, but below the surface lies a whole world of technical requirements and best practices that impacts performance as well. In…

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Kickbox Upgrade: Deliverability Tools Now Available to All Users

kickbox-upgrade:-deliverability-tools-now-available-to-all-users

Kickbox just got a major upgrade! Starting today, all new and existing Kickbox accounts include access to our full suite of deliverability monitoring tools. In addition to email verification, you now have more tools to help you reach the inbox and alert you of potential deliverability issues. As mailbox providers roll out more stringent email privacy policies, it's becoming increasingly difficult to analyze and track…

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Finding Flexibility in Deliverability

finding-flexibility-in-deliverability

Picking out a pair of shoes shouldn’t be difficult, but sometimes it is. Why? Because there are tons of options. And not every shoe works for every occasion. Choosing a deliverability strategy can feel the same way. In most scenarios, that trusty pair of running sneaks works perfectly, but sometimes you need a good pair of hiking boots to climb out of the trenches. And…

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Email Security Advice to Combat Attacks

email-security-advice-to-combat-attacks

A compromise is beneficial when two parties are coming to the table to negotiate something they are at odds with. However, be it at work or at home, a compromised account favors only one party and the intent is not for the betterment of the relationship. Unless you’re following closely, a lot of compromises occur without much fanfare or significant news coverage. This is probably…

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Deliverability Damage Control: Tips for Issue Mitigation | Email Deliverability Unfiltered – Episode 8

deliverability-damage-control:-tips-for-issue-mitigation-|-email-deliverability-unfiltered-–-episode-8

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Tamara Bond, Delivery Operations Manager at dotdigital Meet Tamara Bond Tamara is dotdigital’s Delivery Operations Manager and mail-server-tinkerer in chief. With over 7 years experience in bulk email delivery specifically, as well as a depth of knowledge in more general digital marketing & SaaS technology, she brings plenty of expertise on data-driven development,…

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Common Deliverability Myths, Debunked | Email Deliverability Unfiltered – Episode 7

common-deliverability-myths,-debunked-|-email-deliverability-unfiltered-–-episode-7

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Co-Host: Brian Dayman, Marketing Manager at Kickbox With the increasing importance of deliverability in a more competitive email marketing world, marketers are looking to understand deliverability better. However, there are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on…

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How the Customer Experience Can Boost Email Engagement

how-the-customer-experience-can-boost-email-engagement

Email Deliverability Unfiltered - Episode 6 Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Kath Pay, Founder of Holistic Email Marketing Meet Kath Pay Kath is an email marketing veteran, frequent speaker, and CEO of boutique consultancy, Holistic Email Marketing, which delivers data-driven email marketing strategies that focus on the entire customer journey. Her new book, titled Holistic Email Marketing: A…

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Deliverability Resolutions to Keep in 2021

deliverability-resolutions-to-keep-in-2021

A new year is a great time to hit the ‘Reset’ button and focus on a better version of yourself. For individuals, this can mean setting resolutions related to fitness, meditation or engaging in a healthier lifestyle. For businesses, it can be a chance to assess their past year’s performance and set goals for improving their email program moving forward. As we’re finishing up one…

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What Is Email Deliverability & Why Is It Important? | Episode 1

what-is-email-deliverability-&-why-is-it-important?-|-episode-1

If you’ve been in the email marketing game for any time, you’ve probably heard about the importance of deliverability. But do you know exactly how it applies to your own email program and affects your relationship with inbox providers, your sending platform, and your subscribers? In this first iteration of a new series on deliverability, we’ll break down the basics of this topic to give…

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Email Deliverability Unfiltered: Gmail Tabs

email-deliverability-unfiltered:-gmail-tabs

For this month's post, we thought you might appreciate having 10 bonafide experts of their craft, people who live in the trenches and eat, sleep, and breathe email deliverability discuss the complexities of Gmail tabs. There seems to be a lot of confusion around Gmail tabs, especially the Promotions tab, and considering Q4 is just around the corner, we felt the need to tackle some…

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Email Deliverability Unfiltered: Overrated Metrics

email-deliverability-unfiltered:-overrated-metrics

I’ve said this before and I’ll say it again: email deliverability is hard. There are so many factors that ISPs (also known as Mailbox Providers) consider when determining whether an email will even be accepted into their system, as well as if it will be delivered to the inbox of recipients. Before we jump in to a discussion about metrics, it’s important for all email…

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