email content

Creating Authentic Email Content


No Bullsh*t Advice From Email Experts We've talked about the importance of email segmentation to help send more relevant, personalized content. But we haven't talked too much about the importance of authenticity in your email content. Relevant, personalized and authentic content is not just what subscribers want. It's what they expect. After all, each email address has a real person behind it who trusts you…

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