email deliverability

Can I Share My Sending Domain?

can-i-share-my-sending-domain?

Thinking about email in its simplest form, you have where it’s from, where it’s going, and how it looks. How the email is displayed is very visually friendly. HTML is converted into images and formatted text. And the sending details with the Mail Transfer Agent (MTA) conversations are tucked away into the headers. Reputation, a key component in deliverability, is heavily tied to some of…

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Behind the Scenes: How the Holiday Season Impacts Mailbox Providers & You

behind-the-scenes:-how-the-holiday-season-impacts-mailbox-providers-&-you

It’s here! Holiday is here. Are you stretched and ready to run a marathon in a full sprint? As shoppers begin scrambling for deals and hitting the buy button faster than Jeopardy contestants, senders are reacting to sales, performance, and dishing out more and more emails. Even with all of the prep work done and ready, and even with backup plans and testing schedules ready…

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8 Deliverability Tips: Jingle Your Way to the Inbox

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“Attention all marketers! It’s that magical time of the year again where wallets loosen, email volumes skyrocket, dollars are on the line, and we all get a little jolly!” (crackles over mic) The holidays are right around the corner. Holiday email schedules and campaigns are being planned. And marketers are gearing up to be in full swing within the next two weeks. As anticipation brews,…

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Holiday Deliverability with Apple’s Mail Privacy Protection: What You Need to Know

holiday-deliverability-with-apple’s-mail-privacy-protection:-what-you-need-to-know

If you live in America or visited during October, did you ever get an urge to scream, “Why are Christmas decorations up when Halloween hasn’t even happened?!” Hopefully, some of you are nodding, so I’m not alone. I now understand WHY those big-box retailers are so proactive when it comes to the holidays. The holiday season is a LOT of work. It takes a lot…

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Implementing DMARC & BIMI: Lessons Learned | Email Deliverability Unfiltered

implementing-dmarc-&-bimi:-lessons-learned-|-email-deliverability-unfiltered

When it comes to getting your emails noticed and opened in an increasingly crowded inbox, DMARC and BIMI give companies an edge over other brands. BIMI (Brand Indicators for Message Identification) allows your company logo to be displayed alongside your email messages as a reward for authenticating and verifying information about your brand. BIMI requires a DMARC record to be in place, working with other…

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Technologies for Email Deliverability

technologies-for-email-deliverability

Strong deliverability is the culmination of delivery (getting your email accepted) and inboxing (“See ya never, Spam Folder!”). Often what is presented to marketers as the “10 Things to Ensure You Get to the Inbox” (or some iteration of that) focuses on strategies and decisioning, but below the surface lies a whole world of technical requirements and best practices that impacts performance as well. In…

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Kickbox Upgrade: Deliverability Tools Now Available to All Users

kickbox-upgrade:-deliverability-tools-now-available-to-all-users

Kickbox just got a major upgrade! Starting today, all new and existing Kickbox accounts include access to our full suite of deliverability monitoring tools. In addition to email verification, you now have more tools to help you reach the inbox and alert you of potential deliverability issues. As mailbox providers roll out more stringent email privacy policies, it's becoming increasingly difficult to analyze and track…

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Finding Flexibility in Deliverability

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Picking out a pair of shoes shouldn’t be difficult, but sometimes it is. Why? Because there are tons of options. And not every shoe works for every occasion. Choosing a deliverability strategy can feel the same way. In most scenarios, that trusty pair of running sneaks works perfectly, but sometimes you need a good pair of hiking boots to climb out of the trenches. And…

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From Spam to the Inbox: The Eargo Journey | Email Deliverability Unfiltered

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In this episode of our Email Deliverability Unfiltered, we’re joined by Ron Dorsey, the Director of Lifecycle Marketing at Eargo, a hearing aid manufacturer on a mission to help people hear life to the fullest. Together, we explore a real-life example of how best practices, careful planning, and patience work together to move Eargo from a spammy predicament back to the inbox. Watch Full Episode…

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Handling Disposable Emails in 2021: Allow or Block

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Disposable emails are inevitable. Some view them as real miscreants that take advantage of offers, disguise activity, and commit to only a transient affair. Some view them as a way to manage and protect privacy. But, no matter how you view them, they will inevitably make their way into your list. In this month’s roundup, email experts from Netcore, Word to the Wise, ActiveCampaign, Campaign…

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Email Security Advice to Combat Attacks

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A compromise is beneficial when two parties are coming to the table to negotiate something they are at odds with. However, be it at work or at home, a compromised account favors only one party and the intent is not for the betterment of the relationship. Unless you’re following closely, a lot of compromises occur without much fanfare or significant news coverage. This is probably…

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Sending Domains. To Subdomain or Not To Subdomain?

sending-domains.-to-subdomain-or-not-to-subdomain?

To subdomain or not to subdomain? That is the question or something along those lines. There are often so many questions that come in around sending domains that range from “What is it?” to “Does it matter?” to “Should I create a new domain” to “What do I use?” to “Why can’t I use that?” to “Oh, can I use this?” In this month’s roundup,…

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The Real Cost of Spam Complaints

the-real-cost-of-spam-complaints

Let's face it, spam complaints happen. If you are sending email, you are bound to get a few spam complaints. But at what point do negative indicators, like spam complaints, start impacting your sender reputation and your ability to reach your subscriber’s inbox? Or when do they begin to raise the red flag or skyrocket to DEFCON 10 at your ESP? This month, we've asked…

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Deliverability Damage Control: Tips for Issue Mitigation | Email Deliverability Unfiltered – Episode 8

deliverability-damage-control:-tips-for-issue-mitigation-|-email-deliverability-unfiltered-–-episode-8

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Tamara Bond, Delivery Operations Manager at dotdigital Meet Tamara Bond Tamara is dotdigital’s Delivery Operations Manager and mail-server-tinkerer in chief. With over 7 years experience in bulk email delivery specifically, as well as a depth of knowledge in more general digital marketing & SaaS technology, she brings plenty of expertise on data-driven development,…

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Deliverability in 2020: A Look Back

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Between a global pandemic, the most controversial presidential election in US history, and a seemingly endless surge of important issues making headlines, 2020 delivered email marketers the perfect email storm. Some were able to weather the storm, even with the smallest of sea-faring ships, while others ended up shipwrecked along the shores of Inbox Island. Despite hoping life would return to normal after a few…

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Common Deliverability Myths, Debunked | Email Deliverability Unfiltered – Episode 7

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Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Co-Host: Brian Dayman, Marketing Manager at Kickbox With the increasing importance of deliverability in a more competitive email marketing world, marketers are looking to understand deliverability better. However, there are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on…

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How the Customer Experience Can Boost Email Engagement

how-the-customer-experience-can-boost-email-engagement

Email Deliverability Unfiltered - Episode 6 Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Kath Pay, Founder of Holistic Email Marketing Meet Kath Pay Kath is an email marketing veteran, frequent speaker, and CEO of boutique consultancy, Holistic Email Marketing, which delivers data-driven email marketing strategies that focus on the entire customer journey. Her new book, titled Holistic Email Marketing: A…

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Deliverability Resolutions to Keep in 2021

deliverability-resolutions-to-keep-in-2021

A new year is a great time to hit the ‘Reset’ button and focus on a better version of yourself. For individuals, this can mean setting resolutions related to fitness, meditation or engaging in a healthier lifestyle. For businesses, it can be a chance to assess their past year’s performance and set goals for improving their email program moving forward. As we’re finishing up one…

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All About Permission | Email Deliverability Unfiltered – Episode 5

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Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Guest: Skyler Holobach, Senior Manager, Email Reputation at Pardot & Salesforce Marketing Cloud Meet Skyler Holobach Skyler Holobach is the Senior Manager, Email Reputation for Pardot & Salesforce Marketing Cloud. She is a leading expert on email policy, compliance and anti-abuse with more than 8 years of experience. Skyler was recently named Anti-Harassment Board…

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