Email

The Email Engagement Metrics You Should Really Be Paying Attention To

the-email-engagement-metrics-you-should-really-be-paying-attention-to

Image source: Rawpixel.com Getting leads to open your emails is one battle while getting them to engage and convert is another. If you’re well-versed with email marketing, you’ll know that even the smallest tweak can yield excellent results in expanding your customer reach. Evaluating key email engagement metrics can help you to optimize your email marketing strategy. The purpose of this guide Email marketing relies

Read More »

Use An Email List Cleaner, and 4 Other Ways to Increase Engagement

use-an-email-list-cleaner,-and-4-other-ways-to-increase-engagement

Photo By tonktiti One of the biggest challenges email marketers face today is achieving engagement with email marketing. Getting someone to sign up to your email list is a challenge on its own, but receiving no engagement can be downright frustrating. Advancements in technology offer a wide variety of tools – including email list cleaners – that can help improve your engagement metrics. This article

Read More »

How to Test Email Deliverability, And When You Should Do It

how-to-test-email-deliverability,-and-when-you-should-do-it

You need a complete picture of your email program’s performance. Knowing how to test your email deliverability, when to do it, and why it’s important can help you reach your recipients’ inboxes and help you obtain a positive email ROI. Have you noticed your open and click-through rates have been tanking lately? Or are you losing subscribers left and right? These are clear signals that…

Read More »

How to Fix an Email Bounce Back, However It Happens

how-to-fix-an-email-bounce-back,-however-it-happens

If you’ve ever received an email bounce-back notice – otherwise known as an NDR or DSN – then you already know that not every email that you send gets delivered. The thing is, not all email bounces are the same. Your email could fail to be delivered for a permanent reason (a hard bounce) or a temporary reason (a soft bounce). The key here is…

Read More »

Email Reputation Check List: Top Factors You Should Consider

email-reputation-check-list:-top-factors-you-should-consider

It takes time to build your email reputation, yet no time at all to drag it into the gutter. To reach the inbox, you need a strong sender reputation. Your recipients’ Internet Service Providers (ISPs) are keeping tabs on your sending behavior. By that we mean, they’re assigning you an email sender reputation score, and they’re considering multiple indicators as they do it. Your email…

Read More »

How to Test Email Deliverability, And When You Should Do It

how-to-test-email-deliverability,-and-when-you-should-do-it

You need a complete picture of your email program’s performance. Knowing how to test your email deliverability, when to do it, and why it’s important can help you reach your recipients’ inboxes and help you obtain a positive email ROI. Have you noticed your open and click-through rates have been tanking lately? Or are you losing subscribers left and right? These are clear signals that…

Read More »

So Your Email Has Soft Bounced: 3 Things You Can Do About It

so-your-email-has-soft-bounced:-3-things-you-can-do-about-it

Not all soft bounces will turn into a successful delivery after several attempts at redelivery. Too many failed delivery attempts can turn a soft bounce into a hard bounce – which can batter your sender reputation and ultimately your deliverability rate. If you find yourself facing frequent error code messages, then the good news is that there are straightforward steps you can take to fix…

Read More »

How to Know If Your Email Is Blocked

how-to-know-if-your-email-is-blocked

If your emails aren’t landing where they should, you might be wondering where you’ve gone wrong – or even if you’ve been blocked. However, chances are, you’re facing a deliverability issue, not a block. It’s a common misconception that landing in the spam folder indicates that an ISP or recipient has outright blocked you. In fact, whether you land in the inbox, spam, or elsewhere…

Read More »

Email Deliverability: Salesforce Edition (what you need to know + tips)

email-deliverability:-salesforce-edition-(what-you-need-to-know-+-tips)

While building long-term customer relationships via omnichannel marketing isn’t an exact science, there is a clear cornerstone to keep in mind when it comes to reaching and connecting with your subscribers – personalization. When it comes to customers engaging with your campaign, personalized content is likely to trump generic efforts every time. Your subscribers want to feel valued. Even more, they want to interact with…

Read More »

Email List Scrubbing 101: How Useful Is It, and How Often to Do It

email-list-scrubbing-101:-how-useful-is-it,-and-how-often-to-do-it

If you want to land in your recipients’ inboxes and stay in the good graces of ISPs, then you’ll need to prioritize the hygiene of your email lists. You can scan your lists all day, and maybe catch a misspelling or another issue that would render an email invalid. But what about the invalid emails that aren’t so obvious? Ensuring your lists are free of…

Read More »

The Best Email List Cleaning Service of 2022

the-best-email-list-cleaning-service-of-2022

What percentage of the email addresses on your mailing list would you guess are active? Hopefully, it’s most of them; ideally, all. However, without close and continuous monitoring, the hygiene of your email list can slip to include a host of invalid, bot-run, or spam-trap emails. If you’re like other companies that maintain a long, ever-growing list of email subscribers, manually verifying each address is…

Read More »

How to Ping an Email Address To Check Its Validity

how-to-ping-an-email-address-to-check-its-validity

Have you ever wondered if an email address is real? It may be tempting to send a tester email to see if it’ll bounce back to you. Or, you could just forego that by pinging the email server to see if the address is legit. But neither of those is practical, especially when you need to check several addresses. While manually testing a single email…

Read More »

How to Send a Test Email 3 Ways (And What to Check First)

how-to-send-a-test-email-3-ways-(and-what-to-check-first)

By the stroke of midnight, your email marketing campaign will go live. For months, you and the team have poured over hundreds of graphics, debated every word of the subject line, and rearranged headings and subheadings until everyone was jaded and cross-eyed. But just an hour after going live, a flood of negative replies and bounces fill your inbox. One Mac user reports a broken…

Read More »

All About Email Metrics | Email Deliverability Unfiltered – Episode 3

all-about-email-metrics-|-email-deliverability-unfiltered-–-episode-3

One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, deliverability is complicated and despite what marketers are told from popular third-party deliverability services, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. Furthermore, mailbox providers (MBPs) and Email Service Providers (ESPs) don’t tell us what our…

Read More »

The State of Email Sign-ups Webinar Recap

the-state-of-email-sign-ups-webinar-recap

Featuring Kickbox + eFocus Marketing Orignially aired on Thursday, April 16, 2020 It’s no secret that marketing is becoming increasingly digitized, and email marketing is playing a huge role in driving ROI as competition increases. This is especially true for companies in the US and UK, which are leading markets in the shift from brick-and-mortar to digital marketing. To better understand and analyze best practices…

Read More »
>