Email

All About Email Metrics | Email Deliverability Unfiltered – Episode 3

all-about-email-metrics-|-email-deliverability-unfiltered-–-episode-3

One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, deliverability is complicated and despite what marketers are told from popular third-party deliverability services, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. Furthermore, mailbox providers (MBPs) and Email Service Providers (ESPs) don’t tell us what our…

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The State of Email Sign-ups Webinar Recap

the-state-of-email-sign-ups-webinar-recap

Featuring Kickbox + eFocus Marketing Orignially aired on Thursday, April 16, 2020 It’s no secret that marketing is becoming increasingly digitized, and email marketing is playing a huge role in driving ROI as competition increases. This is especially true for companies in the US and UK, which are leading markets in the shift from brick-and-mortar to digital marketing. To better understand and analyze best practices…

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