email kpis

Am I Hitting the Inbox? KPIs to Monitor

am-i-hitting-the-inbox?-kpis-to-monitor

As conversations continue about how to market in a privacy-first digital environment, questions abound around the best way to measure email success. The KPIs that were once your main indicators all was well have shifted, making running and optimizing an email program that much harder. Getting to the inbox is hard enough as it is. Now privacy policies, like Apple's MPP, take away the effectiveness

Read More »
>