email marketing

Behind the Scenes: How the Holiday Season Impacts Mailbox Providers & You

behind-the-scenes:-how-the-holiday-season-impacts-mailbox-providers-&-you

It’s here! Holiday is here. Are you stretched and ready to run a marathon in a full sprint? As shoppers begin scrambling for deals and hitting the buy button faster than Jeopardy contestants, senders are reacting to sales, performance, and dishing out more and more emails. Even with all of the prep work done and ready, and even with backup plans and testing schedules ready…

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Omnichannel Marketing: Email’s Place at the Table

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No Bullsh*t Advice From Email Experts It's almost 2022. If you haven't adapted your marketing strategy to include multiple channels—beyond email—you're missing opportunities to connect with your consumers and drive brand loyalty. Omnichannel marketing takes multi-channel marketing a step further by integrating multiple channels (email, ads, social, site, SMS, app, etc.) with customer data to deliver unified and personalized messages across various channels to create…

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Holiday Deliverability with Apple’s Mail Privacy Protection: What You Need to Know

holiday-deliverability-with-apple’s-mail-privacy-protection:-what-you-need-to-know

If you live in America or visited during October, did you ever get an urge to scream, “Why are Christmas decorations up when Halloween hasn’t even happened?!” Hopefully, some of you are nodding, so I’m not alone. I now understand WHY those big-box retailers are so proactive when it comes to the holidays. The holiday season is a LOT of work. It takes a lot…

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Optimizing Drip Campaigns

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No Bullsh*t Advice From Email Experts The role of a marketer is never done. You may have come up with a brilliant drip campaign two years ago (way to go!), but it's probably time for a revamp if you haven't tweaked those emails since. Drip campaigns are not something you can set and forget — especially after a world-changing pandemic. Your company may have grown;…

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What the Apple Privacy Update Means For The Future of Email Marketing

what-the-apple-privacy-update-means-for-the-future-of-email-marketing

Shift Happens The email marketing landscape is constantly changing, which seems to be true more so now than ever. In June, Apple announced that it would soon be rolling out new privacy updates, Mail Privacy Protection (MPP), along with its new features in iOS15, potentially changing the way that email marketers track metrics. Changes will likely take effect in September when the update rolls out…

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Designing the Perfect Email

designing-the-perfect-email

No Bullsh*t Advice From Email Experts There are many critical components to a high-performing email marketing program—from mastering lifecycle marketing and email list hygiene to creating authentic, engaging and value-rich content. However, you can check all of those boxes and utilize all of the right techniques, but if you package it together in a poorly designed email, all of that hard work won't pay off.…

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Advanced Data Collection Practices

advanced-data-collection-practices

No Bullsh*t Advice From Email Experts Your marketing is only as good as the data you collect. Your ability to segment, personalize and send targeted marketing messages to your customers relies on your ability to capture the right data. That means thinking outside of the box when it comes to collecting information about your customers—beyond a simple form on your website. Webforms work but there…

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Mastering Lifecycle Marketing Using Email

mastering-lifecycle-marketing-using-email

No Bullsh*t Advice From Email Experts Lifecycle marketing is about meeting potential customers, prospects and customers exactly where they are in the customer journey. Email is a critical component to that because it is the primary vehicle marketers use to deliver the right messaging at each step along the way. That could be a first-touch email to make them feel welcomed and to make a…

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(My Subscriber) Loves Me, or Loves Me Not? When To Let Go Of Unengaged Contacts.

(my-subscriber)-loves-me,-or-loves-me-not?-when-to-let-go-of-unengaged-contacts.

No Bullsh*t Advice From Email Experts Email is a powerful tool in building relationships and keeping in touch with lovers of your brand. But not every subscriber who was once head-over-heels for your brand will keep that same passion forever. Subscribers can start to go cold over time and continuing to pursue those who have not opened, clicked, or purchased in a long time can…

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Common Deliverability Myths, Debunked | Email Deliverability Unfiltered – Episode 7

common-deliverability-myths,-debunked-|-email-deliverability-unfiltered-–-episode-7

Host: Lauren Meyer, VP of Industry Relations & Compliance at Kickbox Co-Host: Brian Dayman, Marketing Manager at Kickbox With the increasing importance of deliverability in a more competitive email marketing world, marketers are looking to understand deliverability better. However, there are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on…

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Careers in the Email Industry

careers-in-the-email-industry

No Bullsh*t Advice From Email Experts Many marketers have said "email is dead," but that can't be further from the truth, especially considering the growth email has seen in the past year. And with the growth in email use comes growing career possibilities within the email industry. Thousands of companies look to hire professionals to drive this critical channel, giving those in the email industry…

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Standing Out In a Crowded Inbox

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No Bullsh*t Advice From Email Experts There's no question that email is an extremely effective channel for building relationships and driving sales. But with email send volume steadily increasing in 2020 and through the holidays, there has never been more competition in the inbox, and with it, some tricky tactics to drive opens for one-off campaigns. Email marketers today are expected to not only stand…

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Finding the Right Email Send Volume

finding-the-right-email-send-volume

No Bullsh*t Advice From Email Experts Raise your hand if you are starting to feel a bit claustrophobic when you check your email (raises hand). As our inboxes become fuller, it's apparent that email marketers are ramping up their sending ahead of the holiday season to attract more buyers. And for a lot of brands, it works. But, before you follow suit, you'll want to…

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Email Strategies for the Holiday Shopping Season: The Right Way to Re-Engage Customers

email-strategies-for-the-holiday-shopping-season:-the-right-way-to-re-engage-customers

No Bullsh*t Advice From Email Experts Brace yourselves, marketers. The 2020 holiday season is going to be unlike any we've ever seen. In fact, a recent study by Radial states that ecommerce demand during the pandemic already exceeds any peak we saw in 2019—that includes the 2019 holiday season! It also states that 66% of shoppers plan to increase their online purchases during the 2020…

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Email Testing for Success

email-testing-for-success

No Bullsh*t Advice From Email Experts There's nothing worse than hitting send on an email campaign then realizing you made a mistake once it hits your inbox. Whether it's a formating issue or one of your links is wrong—it's a painful experience—one that can be easily avoided with the proper testing processes in place. Email Testing is a crucial step yet even some of the…

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Email Marketing With Empathy

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No Bullsh*t Advice From Email Experts In these uncertain times, brands are caught between the need to promote their brand, product, or service while also remaining sensitive to social issues that they and their customers care about. It can be tempting for email marketers to look at each email address as a number, but ultimately there is a real person behind each one. So, how…

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Introducing: The Kickbox Deliverability Suite

introducing:-the-kickbox-deliverability-suite

Email Deliverability Made Simple Kickbox is no longer just an email verification company. In a push to expand our platform to meet growing demand from our customers, Kickbox is excited to announce its new email deliverability suite of products to help marketers take the guesswork out of hitting the inbox. This expansion of our email tools gives marketers an alternative to recently-consolidated email deliverability providers…

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Email Deliverability Unfiltered: Hardest Issues to Solve

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There's no quick trick or simple solution to resolving deliverability issues. The fact that all of our deliverability experts point out a different aspect or issue that is difficult to solve only emphasizes how complex it can be to hit the inbox. From ensuring marketers are adhering to best email practices to trying to navigate email filters and DMARC, one thing is certain: you don't…

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Boosting Your Transactional Emails

boosting-your-transactional-emails

No Bullsh*t Advice From Email Experts It might be time to boost your transactional messaging. Transactional emails are often very informational, matter-of-fact, and outright B-O-R-I-N G. However, with a little bit of love you can transform your transactional emails into a powerful part of the customer experience, especially considering they tend to have a much higher open rate than traditional marketing emails. We asked industry…

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Skyrocket Your Email ROI Webinar Recap

skyrocket-your-email-roi-webinar-recap

Featuring Kickbox + Iterable Originally aired on Wednesday, June 10, 2020 Looking to get the most out of your email marketing? We all know that it comes down to optimizing your messages and getting more opens, click-throughs, and conversions. That seems simple enough, but boosting email marketing ROI requires seeing each message as more than stand-alone emails, but part of a strong workflow. One that…

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