Email Verification

This month's topic comes right on time as we enter Q4 and brace for what is bound to be the biggest online shopping season the marketing world has ever experienced. Now is usually the time marketers start adopting less than ideal list management practices. The consensus among all of us deliverability folks is a resounding, "Don't Do It!" But alas, those lofty marketing goals remain,…

No Bullsh*t Advice From Email Experts We're not going to stand on our soap box and tell you how important cleaning your email list is to your email success. We're going to let a bunch of email experts do that for us. If you've been neglecting your list, Spring is a great motivator to get on it. But be sure to read this before you…