holiday deliverability

ICYMI: Avoiding the Naughty List and the Spam Folder this Holiday Season


It’s that time again! It might only be September, but smart email marketers know that this is the time to start preparing and planning for a successful holiday season. Recently, Jennifer Nespola Lantz and I presented a webinar on this very topic. Below we'll recap key takeaways, and feel free to register to watch the recorded webinar here. With the rise of Black Friday, Cyber

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Behind the Scenes: How the Holiday Season Impacts Mailbox Providers & You


It’s here! Holiday is here. Are you stretched and ready to run a marathon in a full sprint? As shoppers begin scrambling for deals and hitting the buy button faster than Jeopardy contestants, senders are reacting to sales, performance, and dishing out more and more emails. Even with all of the prep work done and ready, and even with backup plans and testing schedules ready…

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