inbox placement

Am I Hitting the Inbox? KPIs to Monitor

am-i-hitting-the-inbox?-kpis-to-monitor

As conversations continue about how to market in a privacy-first digital environment, questions abound around the best way to measure email success. The KPIs that were once your main indicators all was well have shifted, making running and optimizing an email program that much harder. Getting to the inbox is hard enough as it is. Now privacy policies, like Apple's MPP, take away the effectiveness

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From Spam to the Inbox: The Eargo Journey | Email Deliverability Unfiltered

from-spam-to-the-inbox:-the-eargo-journey-|-email-deliverability-unfiltered

In this episode of our Email Deliverability Unfiltered, we’re joined by Ron Dorsey, the Director of Lifecycle Marketing at Eargo, a hearing aid manufacturer on a mission to help people hear life to the fullest. Together, we explore a real-life example of how best practices, careful planning, and patience work together to move Eargo from a spammy predicament back to the inbox. Watch Full Episode…

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Help! I’m Stuck In the Spam Folder

help!-i’m-stuck-in-the-spam-folder

Are you one of those naughty email marketers who didn’t follow the advice we shared on our blog posts in September about holiday marketing tips and email list management? That’s ok. We’ve still got your back. This month, we’ve asked our guest experts to help you dig yourself back out of the spam folder and get back to being the good-natured email marketer we know…

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