No Bullsh*t Advice From Email Experts

Best Ways to Grow Your Email List in 2022

best-ways-to-grow-your-email-list-in-2022

No Bullsh*t Advice From Email Experts As consumer behaviors evolve, so should your marketing tactics and the way you grow your email list. Thanks to the pandemic, more consumers are doing business online. Great news, right? Yes, and no. This rise in adoption of digital channels also means the cost to acquire a customer is more significant. And the competition for consumers’ attention is more…

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2022 Outlook: Email Marketing Trends

2022-outlook:-email-marketing-trends

No Bullsh*t Advice From Email Experts As much as we love email as a tried-and-true marketing channel, it is always evolving. This has especially reigned true over the last few years. GDPR, a global pandemic, and recent Apple privacy updates have rewarded those email marketers who can spot trends ahead of time and adapt accordingly. So for our first installment of No Bullsh*t Advice, we…

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Optimizing Drip Campaigns

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No Bullsh*t Advice From Email Experts The role of a marketer is never done. You may have come up with a brilliant drip campaign two years ago (way to go!), but it's probably time for a revamp if you haven't tweaked those emails since. Drip campaigns are not something you can set and forget — especially after a world-changing pandemic. Your company may have grown;…

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Growing Your Email List

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No Bullsh*t Advice From Email Experts Email marketing is the most lucrative marketing channel for most businesses, generating $42 for every $1 spent, which is an astounding 4,200% ROI, according to a recent Hubspot article But over time, database decay can degrade that ROI, leaving email marketers to find new ways to grow their list. Not only in quantity, but also quality subscribers who want…

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Designing the Perfect Email

designing-the-perfect-email

No Bullsh*t Advice From Email Experts There are many critical components to a high-performing email marketing program—from mastering lifecycle marketing and email list hygiene to creating authentic, engaging and value-rich content. However, you can check all of those boxes and utilize all of the right techniques, but if you package it together in a poorly designed email, all of that hard work won't pay off.…

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Creating Authentic Email Content

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No Bullsh*t Advice From Email Experts We've talked about the importance of email segmentation to help send more relevant, personalized content. But we haven't talked too much about the importance of authenticity in your email content. Relevant, personalized and authentic content is not just what subscribers want. It's what they expect. After all, each email address has a real person behind it who trusts you…

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Advanced Data Collection Practices

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No Bullsh*t Advice From Email Experts Your marketing is only as good as the data you collect. Your ability to segment, personalize and send targeted marketing messages to your customers relies on your ability to capture the right data. That means thinking outside of the box when it comes to collecting information about your customers—beyond a simple form on your website. Webforms work but there…

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Mastering Lifecycle Marketing Using Email

mastering-lifecycle-marketing-using-email

No Bullsh*t Advice From Email Experts Lifecycle marketing is about meeting potential customers, prospects and customers exactly where they are in the customer journey. Email is a critical component to that because it is the primary vehicle marketers use to deliver the right messaging at each step along the way. That could be a first-touch email to make them feel welcomed and to make a…

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(My Subscriber) Loves Me, or Loves Me Not? When To Let Go Of Unengaged Contacts.

(my-subscriber)-loves-me,-or-loves-me-not?-when-to-let-go-of-unengaged-contacts.

No Bullsh*t Advice From Email Experts Email is a powerful tool in building relationships and keeping in touch with lovers of your brand. But not every subscriber who was once head-over-heels for your brand will keep that same passion forever. Subscribers can start to go cold over time and continuing to pursue those who have not opened, clicked, or purchased in a long time can…

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Careers in the Email Industry

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No Bullsh*t Advice From Email Experts Many marketers have said "email is dead," but that can't be further from the truth, especially considering the growth email has seen in the past year. And with the growth in email use comes growing career possibilities within the email industry. Thousands of companies look to hire professionals to drive this critical channel, giving those in the email industry…

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Standing Out In a Crowded Inbox

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No Bullsh*t Advice From Email Experts There's no question that email is an extremely effective channel for building relationships and driving sales. But with email send volume steadily increasing in 2020 and through the holidays, there has never been more competition in the inbox, and with it, some tricky tactics to drive opens for one-off campaigns. Email marketers today are expected to not only stand…

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Finding the Right Email Send Volume

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No Bullsh*t Advice From Email Experts Raise your hand if you are starting to feel a bit claustrophobic when you check your email (raises hand). As our inboxes become fuller, it's apparent that email marketers are ramping up their sending ahead of the holiday season to attract more buyers. And for a lot of brands, it works. But, before you follow suit, you'll want to…

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Crafting The Perfect Abandoned Cart Emails

crafting-the-perfect-abandoned-cart-emails

No Bullsh*t Advice From Email Experts Ecommerce opens up great opportunities for retailers to reach more potential customers online. But with that increased potential for revenue comes more competition. How will your brand grab consumers' attention when they've abandoned their cart? We've all begun placing an order online, but for one reason or another, we get distracted and don't get around to completing the order.…

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Email Strategies for the Holiday Shopping Season: The Right Way to Re-Engage Customers

email-strategies-for-the-holiday-shopping-season:-the-right-way-to-re-engage-customers

No Bullsh*t Advice From Email Experts Brace yourselves, marketers. The 2020 holiday season is going to be unlike any we've ever seen. In fact, a recent study by Radial states that ecommerce demand during the pandemic already exceeds any peak we saw in 2019—that includes the 2019 holiday season! It also states that 66% of shoppers plan to increase their online purchases during the 2020…

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Email Testing for Success

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No Bullsh*t Advice From Email Experts There's nothing worse than hitting send on an email campaign then realizing you made a mistake once it hits your inbox. Whether it's a formating issue or one of your links is wrong—it's a painful experience—one that can be easily avoided with the proper testing processes in place. Email Testing is a crucial step yet even some of the…

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Email Marketing With Empathy

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No Bullsh*t Advice From Email Experts In these uncertain times, brands are caught between the need to promote their brand, product, or service while also remaining sensitive to social issues that they and their customers care about. It can be tempting for email marketers to look at each email address as a number, but ultimately there is a real person behind each one. So, how…

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Boosting Your Transactional Emails

boosting-your-transactional-emails

No Bullsh*t Advice From Email Experts It might be time to boost your transactional messaging. Transactional emails are often very informational, matter-of-fact, and outright B-O-R-I-N G. However, with a little bit of love you can transform your transactional emails into a powerful part of the customer experience, especially considering they tend to have a much higher open rate than traditional marketing emails. We asked industry…

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Smarter Segmentation 2020

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No Bullsh*t Advice From Email Experts As email marketers, we know that leveraging subscriber data is critical to sending more personalized campaigns that convert at a higher rate than batch-and-blast campaigns. But knowing how to capture and use that data isn't always so obvious. Smart segmentation can help you target subscribers more effectively so you can deliver more relevant messaging resulting in more customers and…

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Adapting to Change: Adjusting Your Email Strategy To Changing Times

adapting-to-change:-adjusting-your-email-strategy-to-changing-times

No Bullsh*t Advice From Email Experts As the world faces a global pandemic and so many people, brands and industries are facing financial uncertainty, email marketing and connecting with your subscribers are more important than ever. Even if your industry has gone unscathed, it's not business as usual for anybody — unless you want to come across as insincere or tone-deaf. The companies that are…

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