No Bullsh*t Advice From Email Experts

Email Strategies for the Holiday Shopping Season: The Right Way to Re-Engage Customers

email-strategies-for-the-holiday-shopping-season:-the-right-way-to-re-engage-customers

No Bullsh*t Advice From Email Experts Brace yourselves, marketers. The 2020 holiday season is going to be unlike any we've ever seen. In fact, a recent study by Radial states that ecommerce demand during the pandemic already exceeds any peak we saw in 2019—that includes the 2019 holiday season! It also states that 66% of shoppers plan to increase their online purchases during the 2020…

Read More »

Email Testing for Success

email-testing-for-success

No Bullsh*t Advice From Email Experts There's nothing worse than hitting send on an email campaign then realizing you made a mistake once it hits your inbox. Whether it's a formating issue or one of your links is wrong—it's a painful experience—one that can be easily avoided with the proper testing processes in place. Email Testing is a crucial step yet even some of the…

Read More »

Email Marketing With Empathy

email-marketing-with-empathy

No Bullsh*t Advice From Email Experts In these uncertain times, brands are caught between the need to promote their brand, product, or service while also remaining sensitive to social issues that they and their customers care about. It can be tempting for email marketers to look at each email address as a number, but ultimately there is a real person behind each one. So, how…

Read More »

Boosting Your Transactional Emails

boosting-your-transactional-emails

No Bullsh*t Advice From Email Experts It might be time to boost your transactional messaging. Transactional emails are often very informational, matter-of-fact, and outright B-O-R-I-N G. However, with a little bit of love you can transform your transactional emails into a powerful part of the customer experience, especially considering they tend to have a much higher open rate than traditional marketing emails. We asked industry…

Read More »

Smarter Segmentation 2020

smarter-segmentation-2020

No Bullsh*t Advice From Email Experts As email marketers, we know that leveraging subscriber data is critical to sending more personalized campaigns that convert at a higher rate than batch-and-blast campaigns. But knowing how to capture and use that data isn't always so obvious. Smart segmentation can help you target subscribers more effectively so you can deliver more relevant messaging resulting in more customers and…

Read More »

Adapting to Change: Adjusting Your Email Strategy To Changing Times

adapting-to-change:-adjusting-your-email-strategy-to-changing-times

No Bullsh*t Advice From Email Experts As the world faces a global pandemic and so many people, brands and industries are facing financial uncertainty, email marketing and connecting with your subscribers are more important than ever. Even if your industry has gone unscathed, it's not business as usual for anybody — unless you want to come across as insincere or tone-deaf. The companies that are…

Read More »

Creating Email Newsletters Your Subscribers Will Love

creating-email-newsletters-your-subscribers-will-love

No Bullsh*t Advice From Email Experts The email newsletter still has a place in your email marketing strategy. Does yours check all of these boxes? Find out how to serve up a newsletter your subscribers will find irresistible. This month, we asked email marketing experts from Campaign Monitor, AWeber, eFocus Marketing, Mailninja, Email On Acid, & Email Uplers to share their thoughts on what it…

Read More »

Leveraging Email to Build Customer Loyalty

leveraging-email-to-build-customer-loyalty

No Bullsh*t Advice From Email Experts How do you make a customer fall in love with your brand? And what part does email marketing play in creating a loyal customer? This month, we asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Email Uplers, emailmonday & Zettasphere to discuss how email marketers can leverage email to build customer loyalty.…

Read More »

Email Marketing: A Look Forward to 2020

email-marketing:-a-look-forward-to-2020

No Bullsh*t Advice From Email Experts It's been a great year for email marketing but what's on the horizon for the coming year. As we wrap up 2019, it's time to take a look forward to 2020. We asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Holistic Email, & DigitalPi to tell us what email trends, tools and…

Read More »

Holiday Email Marketing, Are You Ready?

holiday-email-marketing,-are-you-ready?

No Bullsh*t Advice From Email Experts As we approach the holidays we thought we'd ask our panel of email experts to offer some advice on holiday email marketing to help you get a little more jingle out of your holiday campaigns. We asked email marketing experts from Campaign Monitor, Twilio Sendgrid, Holistic Email Marketing, Email Monks, Alchemy Worx, OmniSend & eFocus Marketing to share ways…

Read More »
>