sender reputation

The Evolution of Spam Filters

the-evolution-of-spam-filters

How did we get to where we are today, in this wonderful world of deliverability? How did Internet Service Providers and mailbox providers (ISPs and MBPs) evolve their spam filtering decisions over the past 25 years or so? I’m old enough (sadly) to have been around for most of it, so here’s a quick rundown of that history, as I saw it happen. The Wild…

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Understanding Sender Reputation | Email Deliverability Unfiltered – Episode 2

understanding-sender-reputation-|-email-deliverability-unfiltered-–-episode-2

When it comes to email deliverability, sender reputation is kind of a big deal. And by “kind of” we mean “very, very much”. Whether you land in the inbox or in spam is determined by the recipient’s mailbox provider (Gmail, Outlook, etc.), and the mailbox providers use sender reputation to determine whether you’re trustworthy enough to go to the inbox. Much like a credit score,…

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