Shared IP vs. Dedicated IP: What’s the Difference?


Freepik, DCStudio Your inbox placement depends on many factors, and IP reputation tops the list. A poor IP reputation can damage your overall sender reputation, which won’t bode well for your inbox placement. That’s why committing to an IP strategy is important. Which is the right choice for you: a shared IP, or a dedicated IP? The answer likely depends on the type of sender

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