sunsetting strategy

Email Sunsetting Policies

email-sunsetting-policies

Sunsetting policies are the strategic removal of customers from your communication stream or email program. Parting ways with customers and sunsetting communications with them can sometimes feel sad and bittersweet. After all the work you put in to acquire them, it can be hard to let them go. But it is a necessary step for healthy deliverability and a well-run email program. We asked email…

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(My Subscriber) Loves Me, or Loves Me Not? When To Let Go Of Unengaged Contacts.

(my-subscriber)-loves-me,-or-loves-me-not?-when-to-let-go-of-unengaged-contacts.

No Bullsh*t Advice From Email Experts Email is a powerful tool in building relationships and keeping in touch with lovers of your brand. But not every subscriber who was once head-over-heels for your brand will keep that same passion forever. Subscribers can start to go cold over time and continuing to pursue those who have not opened, clicked, or purchased in a long time can…

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