survey emails

Are Surveys Transactional Emails?


During a conversation I had with a client, they mentioned that their post-purchased surveys are really important to their business. Up to this point, they’ve been mailing them as if they were the regular old commercial mail that CAN-SPAM would define as needing an unsubscribe link. But because of how important they are, they wanted to know if they can be mailed as transactional emails

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