transactional emails

Are Surveys Transactional Emails?


During a conversation I had with a client, they mentioned that their post-purchased surveys are really important to their business. Up to this point, they’ve been mailing them as if they were the regular old commercial mail that CAN-SPAM would define as needing an unsubscribe link. But because of how important they are, they wanted to know if they can be mailed as transactional emails

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Boosting Your Transactional Emails


No Bullsh*t Advice From Email Experts It might be time to boost your transactional messaging. Transactional emails are often very informational, matter-of-fact, and outright B-O-R-I-N G. However, with a little bit of love you can transform your transactional emails into a powerful part of the customer experience, especially considering they tend to have a much higher open rate than traditional marketing emails. We asked industry…

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