What Is a Valid Email? Our Guide To Telling Real From Fake


Just as “fake news” manages to infiltrate our media outlets, so can “fake” or invalid email addresses make it onto our mailing lists. These invalid email addresses can tank your deliverability and engagement rates and damage your sender reputation score. This can lead Mailbox Providers (MBPs) to flag you as a spammer––a risk that your campaign, and bottom line, likely can’t afford. But how can…

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