Validity and the DMA Reveal Email’s Journey to the Inbox in an Upcoming Webinar


Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI. In Email Deliverabilty – A Journey to the Inbox,…

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Email Deliverability – What do Marketers Really Think?


Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

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Email Experts Series: Interpreting SMTP Codes


Email deliverability can be difficult to understand. With so many different mailbox providers (MBPs), algorithms, and nuance, not to mention recipient behavior, it can feel impossible to crack the code for really great email marketing campaigns. Are you using all the tools you have at your disposal to make sense of all the data available to you? In this edition of the Email Experts Series,…

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Things You Missed from the State of Email Live, Episode Four, the AMA Edition


We like to mix things up here, so that’s exactly what we did this for our newest State of Email Live webinar. We invited Validity email experts Alex Heinz and Sloan Simmons to join our veteran hosts Guy Hanson and Greg Kimball, and they allowed the audience to ask them any and all questions they had. It was the ultimate email AMA. But don’t fret,…

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Salesforce Ben and Validity Bring Tips for Teams Managing Salesforce Data


With teams working remotely, it can be more challenging than ever to not only work cross-functionally, but to create a unified approach to data management. Without alignment, success will be hard to come by. That’s why Ben McCarthy, creator and namesake of the popular blog Salesforce Ben, will team up with Validity for a free 30-minute webinar on May 22 to give you the tools…

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Gmail’s Blocking Lots of COVID-19 Email. What’s DMARC Got to Do with It?


*As of May 15, the WHO updated their DMARC policy to reject.* A recent article on Media Post revealed Gmail is currently blocking roughly 18 million malware and phishing emails related to COVID-19 every day. This is in addition to the 240 million daily COVID-related spam emails Gmail blocks. It shouldn’t surprise anyone that bad actors are exploiting the most significant global crisis in generations…

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Salesforce Ben and Validity Discuss Managing Salesforce Data as a Team


Cross-functional collaboration is a top priority for leading businesses, but how do they get separate teams on the same page? How do they all speak the same language so they can move the business forward, together? Join Ben McCarthy—known to the Salesforce Ohana as “Salesforce Ben”— and data expert Olivia Hinkle at 9 A.M. ET on Friday, May 22 for a special presentation: Tips and Tools…

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[Guest Post] When Patience Pays Off: The Journey to Improved Deliverability


Asking marketers to make a change to their sending methods is always a tough conversation. But asking them to make a change when improved results are hopeful, but not guaranteed, is even harder. As deliverability experts, we face this challenge (and opportunity) when we partner with our clients to address deliverability issues. We can’t always predict how mailbox providers will respond, but tightening sends to…

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What is a Spam Trap?


Spam traps and how you might email them can be a long conversation. The simplest way to describe them is they’re addresses functioning solely to catch bad senders being…well, bad. Beyond that, while still keeping this simple, there are a few classifications of spam traps. They can be an email address on a sender’s list that has either not opted in to receive mail or…

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Nine of the 10 Top US e-Retailers Use Validity to Optimize their Marketing Email


Did you see that headline? Wow. It’s not a misprint, either. According to eMarketer’s list of the top 10 retail brands by ecommerce share, Validity powers 90% of the largest retailers in the United States. We’re proud to be empowering some of the largest, most recognizable brands to make the informed and confident decisions they need to perform at the top of their game. Using…

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My Biggest Takeaways from the State of Email Live, Episode Three


Hi again, friends. Validity hosted another episode of their State of Email Live webinar series, and this time, we had a guest. Validity Director of Privacy Matthew Vernhout hosted a discussion with Greg Kimball, senior director of product management, and Carel Bitter, chief data officer at Spamhaus, where they built on the data we’ve been looking at over the course of the series, and examined…

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Notes from the Field: Single Table Dedupe Module


Clean, robust CRM data is a thing of beauty, offering businesses a single view of each customer, all in one place. But when duplicate records make their way into the database, that “single” view ceases to exist. Duplicates create headaches throughout the organization, negatively impacting sales forecasts, pipeline management, marketing spend, and customer experiences. “Seeing double” in the CRM is just one of the many…

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Email on Tap, Episode 21: Lee Brine, Sr. Director of CRM, Vimeo


In Season 2’s final episode, Validity spoke with Lee Brine, Senior Director of CRM at Vimeo (and Validity customer!), to delve into his history at the world’s largest ad-free video platform. Lee discusses his start in CRM, building an email marketing program from scratch, to today, where Vimeo has scaled its platform to serve over 175 million members globally. What does Lee see in his…

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The State of CRM Data Management 2020


What’s the impact of CRM data quality on your business?  What do the “elite eight” percent of top performing companies do to maintain high data quality in their CRMs?  Validity partnered with global research firm Demand Metric to measure the impact CRM data quality has on a company’s overall revenue and the effectiveness of sales teams. We reveal the findings in our State of CRM Data Management 2020 report, with results…

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Gone Remote: Customer Success


Anyone familiar with the customer success (CS) space is no stranger to the term “retention today, growth tomorrow.” A happy customer base means a larger advocacy base. As this infographic shows, 92% of customers trust recommendations from people they know. Convinced yet?  “Customer Success, this is your time to shine,” says Bora Lee, customer success operations at ChurnZero.  Twenty to forty percent of churn is typically from…

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How Do the Best Email Marketers Build Successful Campaigns? [New eBook]


You may be familiar with the term “superhero.” It’s a moniker given to those who place themselves in harm’s way to protect others. You might even have a favorite superhero whose latest movie adaption will compel you to see it twice in its opening week (when we get to go back to the movies). At Validity, the heroes we love to root for over and over again are Email…

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BuzzFeed Article Uses Validity Spam Trap Data: What Does it REALLY Mean?


Yesterday, BuzzFeed dropped one of their signature exposés, this time revealing unsavory marketing behavior from the people behind SafeMask, a disposable mask people rushed to for safety from the novel coronavirus. In their reporting, they used some data from our spam trap network to highlight the sheer magnitude of dodgy email practices employed by affiliate marketers shilling this mask to desperate and vulnerable Americans. BuzzFeed…

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Gone Remote: Staying Connected with Customers and Communities


Social media was built for people to be, well… social! Before Facebook was Myspace, and before Myspace was AIM, and so on ad infinitum. People have always needed to connect with each other—they’ve always needed a tribe. Today’s digital social giants tapped into this need and are so successful they’ve spawned communities within communities, tools to help manage communities, and life-long relationships. But maintaining that…

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Nadya Khoja on Using Team Alignment to Achieve Exceptional Outcomes


Team alignment is crucial for a company’s long-term success, but how do company leaders champion alignment? And what can we learn from those who are getting it right, especially at a time when so much of our workforce is currently remote? In this interview, Nadya Khoja, Chief Growth Officer at Venngage, talks about all things team alignment with her interviewer Aditya Sheth (also from Venngage).…

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The Three Most Surprising Things I Learned from the State of Email Live, Episode Two


This week, Validity hosted another State of Email Live webinar to give attendees a look at trends in email today. Validity Director of Privacy Matthew Vernhout led the discussion with Greg Kimball, senior director of product management, and Laura Christensen, director of professional services, providing in-depth insight into the data and activity they’re seeing. After diving into the charts and listening to their expertise, I…

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