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How Do Nonprofits Use Email Effectively?

how-do-nonprofits-use-email-effectively?

In honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes.   SPCA International: Mobilization  One of the hardest goals of nonprofits is encouraging subscribers to perform an action without any direct benefit. Rather than fun new products or can’t miss event tickets, nonprofits are…

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Towards LGPD and Beyond – Getting Delivered

towards-lgpd-and-beyond-–-getting-delivered

In the first post in this series about learnings from GDPR as Brazilian email marketers prepare for LGPD, we focused on acquiring new customers and prospects. Now we’ll look at approaches for existing subscribers. In Europe, senders generally took one of three routes: Re-permission: Compared with previous data privacy legislation, GDPR imposed a higher duty of care. For senders using Consent as their legal basis,…

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Ghosts of Holidays Past: What to Watch out for This Year

ghosts-of-holidays-past:-what-to-watch-out-for-this-year

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average…

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Towards LGPD and Beyond – Legal Bases for Email Marketing

towards-lgpd-and-beyond-–-legal-bases-for-email-marketing

Brazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020. While being a near carbon copy of Europe’s General Data Protection Regulations (GDPR), there are subtle differences: Source: IAPP – GDPR matchup: Brazil’s General Data Protection Law (full version here) For Brazilian marketers, as in Europe, a major decision will be…

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Email Hero Awards Are Back!

email-hero-awards-are-back!

Are you a heavy user of the Return Path Platform who has recently deployed a campaign that made you feel like an email hero? Well, we’d love to see it…and hopefully give you an award!  Validity is excited to announce our second annual Email Hero Awards recognizing this year’s top email marketers. There are a total nine awards up for grabs, not to mention the overall MVP award, including these categories below:  Best Subject Line …

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Christmas Time is Here—Is Your Program Ready? [New Research]

christmas-time-is-here—is-your-program-ready?-[new-research]

The holidays are a wonderful but hectic time of the year, especially for marketers. Consumers are in a purchasing mindset as they work through their holiday shopping list for family and friends. which presents you with a great opportunity. To take full advantage of the season, you need to make sure your emails are optimized to both reach the inbox and resonate with your subscribers. To help you…

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The “Gift” of Complaints

the-“gift”-of-complaints

The holidays are right around the corner, so you know what that means—you have to start getting gifts for everyone! It is often said around here that “feedback is a gift.” If that is the case, then spam complaints should be considered a gift as they are feedback from subscribers that something is turning them away from your mail. If you have had the chance…

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Staying on Top of Your Data Down Under: Lessons from GDPR for Australian Marketers

staying-on-top-of-your-data-down-under:-lessons-from-gdpr-for-australian-marketers

Australia is currently reviewing its data privacy laws. As with Europe in 2018, there is recognition that laws originally drafted in a semi-pre-digital age need refreshing to be relevant in our current world of Facebook, WhatsApp, re-targeting and artificial intelligence. Proposed recommendations1 include: Broader definition of personal information, including technical and location data Stronger consent requirements weighted in favor of the consumer Measures to require…

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New Webinar: The Email Marketer’s Holiday Survival Checklist

new-webinar:-the-email-marketer’s-holiday-survival-checklist

We all know Murphy’s Law–anything that can go wrong, probably will–and we can apply that to email marketing during the holiday season as well. Clearly, Fate knows that you have no time to deal with any deliverability problems during the busiest time of the year, which means you’ll probably deal with deliverability problems. It’s also true that luck favors the prepared, so the best way…

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Fact: Engagement Impacts Deliverability

fact:-engagement-impacts-deliverability

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of…

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Remember the Little Things this Holiday Season

remember-the-little-things-this-holiday-season

Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past, accomplishments, failures, and the promise of tomorrow. For marketers, Fall is less a time for reflection, and more a time for action. It is a very important…

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End the Year Strong with New Updates from Validity

end-the-year-strong-with-new-updates-from-validity

It’s been a year of huge progress here at Validity! To celebrate, we’ve launched features that will help you close the year strong and drive better business and professional outcomes. This time of year, marketers and sales professionals are under an enormous amount of pressure to hit their goals. These releases provide better views and deeper understanding to ensure you’re spending time in the right…

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Check Your List Twice This Holiday Season

check-your-list-twice-this-holiday-season

It’s the holidays and so many marketers are under pressure to deliver on their lofty goals, beat last year’s numbers, and go from red to black as early as possible. Email is a low cost, high margin medium, and executives all over the world are turning to email marketing managers and their digital team in hopes that their email marketing program will propel the business…

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Send More Emails This Holiday Season

send-more-emails-this-holiday-season

The holidays are a wonderful time of the year, especially for marketers. As subscribers start planning out what gifts to give their friends and loved ones, they frequently check their inboxes for inspiration. To take advantage of this, many marketers ramp up their frequency over the holidays. However, while subscribers may be looking to buy more and might appreciate an increase in email offers, they will still…

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