BriteVerify

Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers

don’t-wait-until-spring-to-clean-up:-two-must-do-tips-for-email-marketers

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. I said it was cold! Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to receiving your email? Are you removing bad data, like addresses…

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My Top Five Takeaways from Wednesday’s State of Email Webinar

my-top-five-takeaways-from-wednesday’s-state-of-email-webinar

Our State of Email live webinar on April 1 brought together email industry experts from Validity, to discuss the current email marketing landscape (which is unlike anything we’ve ever seen in our time). Speakers included Guy Hanson, VP of Customer Engagement; Greg Kimball, Sr. Director of Product Management; Bonnie Malone, VP of Customer Success; and Laura Christensen, Director of Professional Services. If you were unable…

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What Makes Leads 5x More Likely to Purchase?

what-makes-leads-5x-more-likely-to-purchase?

Leads nurtured using demand generation strategies are five times more likely to purchase than those nurtured using conventional, outbound tactics. And just one type of demand generation – inbound marketing – has been shown to deliver 10 times the number of leads. Want to chase results like that? Apply these four smart strategies to increase demand generation and, ultimately, lead conversions. Demand generation pulls together a…

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One in Six Messages Fail to Reach the Inbox [New Report]

one-in-six-messages-fail-to-reach-the-inbox-[new-report]

Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How confident are you with your email performance?  In our eighth annual deliverability benchmark, we analyzed the performance of over 2 billion email messages sent in 2019 from thousands of senders in over a dozen industries to see how many…

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