Data Quality

Top 4 Attributes to Look for in Data Management Software

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Data is your company’s most valuable asset. How you manage your data plays a big role in determining its quality⁠—and ultimately, its value. While many CRM users manage their data manually, investing in data management software can significantly benefit your business by saving time, preventing errors, and encouraging users to prioritize data quality. There’s just one problem: With so many options to choose from, how…

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The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality

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Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing campaigns, increase customer retention, and develop winning ideas that increase overall growth. But if the quality of your data is poor, it can have the opposite effect. A strong data quality plan is crucial to your business’s success—and the best place to start is with data profiling. Let’s…

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Top 10 Tips to Improve Your Salesforce Data Quality

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In the old days, we relied on phone calls, handshakes, and in-person meetings to contact customers and close deals.   But advancements in communication technology have pushed us out of the Stone Age and completely transformed the way businesses and customers interact.   Most companies today use an ever-growing mix of communication channels to reach customers, including email, LinkedIn, chatbots, Pinterest, YouTube, and even TikTok. These new…

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Top Ways AI is Changing CRM

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Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

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Celebrating a Double Decade of DemandTools

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It’s time to celebrate! After 20 years of automating over 80 million data quality jobs, DemandTools has helped thousands of CRM admins and RevOps teams get report-ready CRM data. Along the way, we’ve learned a lot about how better data helps you market, sell, and support more effectively. Recently, I was joined by data experts Chris Hyde, Olivia Hinkle, Ken Neudorf, and many others to…

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An Exciting DemandTools Announcement at Dreamforce 2021

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Validity has had a long, storied history at Dreamforce, dating back to the CRMfusion days when DemandTools was still in its infancy. We’ve come a long way in two decades, and in parallel, have seen Salesforce grow in unprecedented ways. The evolution of Salesforce and DemandTools In March 1999, Salesforce was created so businesses could store customer data in a shared space rather than in…

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Data 101: What You Can Do Today to Improve Your Organisation’s Data

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We all know clean and reliable data is critical to any high-performing organisation. Good data improves customer relationships, drives more effective marketing campaigns, and contributes to accurate pipeline management. However, to many organisations, data management can feel overwhelming. We asked our very own William Zhang, Senior Account Executive, and Andrew Fragias, Product Manager and Certified Salesforce Admin, to sit down with us and talk about…

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Top 4 Reasons GridBuddy Cloud is the Most Productive User Experience for CRM

top-4-reasons-gridbuddy-cloud-is-the-most-productive-user-experience-for-crm

Let’s face it, terms like data unification, data quality, and data analysis cause most people to run in fear. Actually, putting “data” before any word can make the most innocent thing sound menacing.  Why is that?   It’s because the options we have for working with data consume a lot of time and focus and we are expected to be precise, timely, and accurate when updating records. It’s a tall order, and it requires organizations to implement tools that quicken data navigation…

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Data is Not a Dirty Word

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Data is the oxygen that powers business today. It underlies everything we need to do to run a healthy business. As we all know, there are many challenges and success drivers in data strategy. We got some of our data thought leaders to join Tunc Bolluk for a discussion about the role of data across business, the importance of data quality in your CRM, and…

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Why Email Data Quality Matters: Excellence from Expedia

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Our February 16 webinar on “Why Email Data Quality Matters” featured special guests Dan Goran from Expedia Group, plus Tim Bond from the Data & Marketing Association and Kate Barrett from eFocus Marketing. We reviewed key findings from our brand-new report, and discussed the critical importance of good data for building strong relationships and effective tactics for achieving this. Key talking points included: Business Critical:…

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Data Quality: The CReaM of the Crop

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In Validity’s State of CRM Data Management report, 44% of businesses estimate poor quality data can mean losses of 5% to more than 20% in revenue. A vicious cycle develops, with lack of trust in the data reducing CRM adoption, which in turn drives down productivity. The report also considers positive factors—for businesses managing data quality really well, full-time responsibility of a cross-functional team is…

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Email Data Quality: The Rise of the CDP

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In our new report “Email Data Quality: Compliant, Correct & Complete,” we viewed data quality practices through the lens of what type of data platform was being used. We asked marketers, “Where does your organisation currently store customer and email data?” They responded: Customer Relationship Management (CRM) system: 53% Email Service Provider (ESP) platform: 50% Customer Data Platform (CDP): 33% Note: These responses aren’t mutually…

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Email Data Quality: Compliant, Correct, Complete

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Validity and the Data & Marketing Association (DMA) recently published the ”Email Data Quality: Compliant, Correct, and Complete” report. It highlights how important most marketers consider data quality and its three core tenets of compliance, correctness, and completeness. We talk about data being the new oxygen, and a vital part of our industry. Without it, marketers would not be able to understand their customers, nor…

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Data in Sight: A New Horizon

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Validity likes data. Validity might even love data. Olivia Hinkle, senior product marketing manager for DemandTools and Gridbuddy Cloud, surely loves data, which is why she’s the regular host of Validity’s Data in Sight webinar series! In our January edition, Olivia welcomed two data quality and CRM management powerhouses: Corbin Neike, senior Salesforce administrator at 84.51˚, and Branden Bellanca, director, consulting expert, at CGI. While…

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Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers

don’t-wait-until-spring-to-clean-up:-two-must-do-tips-for-email-marketers

Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. I said it was cold! Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to receiving your email? Are you removing bad data, like addresses…

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Big GDPR Penalties are Rolling In

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Since time feels like a vacuum right now, this reminder may surprise you: The General Data Protection Regulation (GDPR) was enacted over two years ago. Even though many marketers are familiar with the best practices and protections required for compliance, we’re starting to see fines roll in for companies who either are unaware of the regulation’s nuances, or who simply messed up one way or…

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Speed Up Your Sales Cycle with Data

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Let’s be honest, 2020 was not a great year for many businesses. With COVID-19 still ravaging economies around the globe, finding ways to improve sales continues to be top of mind for many. Thankfully, there are some simple steps businesses can take to help enhance their sales processes and customer engagement efforts. Making sure customer data is up to scratch is one of the best…

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Got DemandTools? Do These 3 Things RIGHT NOW

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Being one of the first ever to use DemandTools, I’ve been asked countless times where to start with this amazing suite of data management functionality. Below are my tips for using it to quickly prove how easy it is to get high quality data, once you have the right tools. Find some dupes. DUPLICATES! We all have ‘em, we all hate ‘em, and the havoc…

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A Journey Through the State of CRM Data to Implementation

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For any organisation, data should act as a single source of truth surfaced within a CRM system for all to view, consume, and act upon. With action being the communication with customers, prospects, and the wider market, data is undeniably the bedrock for great sales and marketing relationships. At Validity, we could write the book when it comes to talking about CRM data challenges from…

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When Marketing Gets Downright SCARY

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The scariest stories are true. Certainly, Hollywood monsters and masked madmen elicit chills down a spine, but for most people, real-world scenarios are a particularly jarring way to strike fear into a person. Especially marketers. Why? Because our work isn’t private, our reports only available for our bosses to scrutinize. No, our typo is sent to 100,000 people, and you KNOW someone is about to…

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