Demand Tools

Validity and the DMA Reveal Email’s Journey to the Inbox in an Upcoming Webinar

validity-and-the-dma-reveal-email’s-journey-to-the-inbox-in-an-upcoming-webinar

Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI. In Email Deliverabilty – A Journey to the Inbox,…

Read More »

Email Deliverability – What do Marketers Really Think?

email-deliverability-–-what-do-marketers-really-think?

Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

Read More »

Salesforce Ben and Validity Bring Tips for Teams Managing Salesforce Data

salesforce-ben-and-validity-bring-tips-for-teams-managing-salesforce-data

With teams working remotely, it can be more challenging than ever to not only work cross-functionally, but to create a unified approach to data management. Without alignment, success will be hard to come by. That’s why Ben McCarthy, creator and namesake of the popular blog Salesforce Ben, will team up with Validity for a free 30-minute webinar on May 22 to give you the tools…

Read More »

Notes from the Field: Single Table Dedupe Module

notes-from-the-field:-single-table-dedupe-module

Clean, robust CRM data is a thing of beauty, offering businesses a single view of each customer, all in one place. But when duplicate records make their way into the database, that “single” view ceases to exist. Duplicates create headaches throughout the organization, negatively impacting sales forecasts, pipeline management, marketing spend, and customer experiences. “Seeing double” in the CRM is just one of the many…

Read More »

The State of CRM Data Management 2020

the-state-of-crm-data-management-2020

What’s the impact of CRM data quality on your business?  What do the “elite eight” percent of top performing companies do to maintain high data quality in their CRMs?  Validity partnered with global research firm Demand Metric to measure the impact CRM data quality has on a company’s overall revenue and the effectiveness of sales teams. We reveal the findings in our State of CRM Data Management 2020 report, with results…

Read More »

Salesforce Ben and Validity Discuss the Secret to Cross-Functional CRM Collaboration

salesforce-ben-and-validity-discuss-the-secret-to-cross-functional-crm-collaboration

Cross-functional collaboration is a top priority for leading businesses. But how do they get separate teams on the same page? How do they all speak the same language so they can move the business forward, together? Join Ben McCarthy – known to the Salesforce Ohana as “Salesforce Ben” – and data expert, Olivia Hinkle at 9 AM ET on Wednesday, April 22 for a special…

Read More »

What Makes Leads 5x More Likely to Purchase?

what-makes-leads-5x-more-likely-to-purchase?

Leads nurtured using demand generation strategies are five times more likely to purchase than those nurtured using conventional, outbound tactics. And just one type of demand generation – inbound marketing – has been shown to deliver 10 times the number of leads. Want to chase results like that? Apply these four smart strategies to increase demand generation and, ultimately, lead conversions. Demand generation pulls together a…

Read More »

Lost in the Data Wilderness? We’ve Got the Tools Data Managers Need

lost-in-the-data-wilderness?-we’ve-got-the-tools-data-managers-need

If you ever find yourself lost in the woods — or even enjoying a backwoods camping trip — few tools could be as useful as a Swiss Army knife. With components ranging from knife blades and screwdrivers to a can opener and a corkscrew, it’s truly the tool to get you through any situation. While their physical surroundings may be less intimidating than your average…

Read More »

What Is the State of Your CRM Data Management?

what-is-the-state-of-your-crm-data-management?

Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. We invite you to our first-look at the results of this research effort during our on-demand webinar, Wednesday, April 8, at 12 PM ET / 9 AM PT. Join Olivia Hinkle, Product Marketing Manager for Validity, and John Follett, Co-Founder and Chief Customer Success…

Read More »
>