Email Optimization

10 Habits of Highly Effective Marketers

10-habits-of-highly-effective-marketers

What does it take to be successful at email marketing? Many factors influence email program performance, from budget and staff to technology. But the person managing an email program can have the most significant impact on success. Just as author Stephen R. Covey’s book The 7 Habits of Highly Effective People® sets out a guide to help people accomplish their goals, the following principles can…

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Whats Happening With Your Click-Through Rate?

whats-happening-with-your-click-through-rate?

So your email made it to the inbox and your subject line made a subscriber curious enough to open…. but that was it. Your email campaign failed to get subscribers to preform that last step to click-through to your website. So what can cause a subscriber interested enough in your subject line to stop interacting once they have opened the email? And what can you…

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How Do Nonprofits Use Email Effectively?

how-do-nonprofits-use-email-effectively?

In honor of Giving Tuesday, we wanted to spotlight three of our nonprofit clients and show how they are using email to effectively mobilize, educate, and raise funds for their causes.   SPCA International: Mobilization  One of the hardest goals of nonprofits is encouraging subscribers to perform an action without any direct benefit. Rather than fun new products or can’t miss event tickets, nonprofits are…

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Ghosts of Holidays Past: What to Watch out for This Year

ghosts-of-holidays-past:-what-to-watch-out-for-this-year

Last week, I showed you the email marketing ghosts of holidays past, what to prepare for now and what could go wrong in the future. Like Scrooge learned in “A Christmas Carol”, it all depends on the actions you take today. Last year, email volumes increased exponentially leading up to Black Friday and through Cyber Monday. Volumes declined from their highs but remained above average…

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Email Hero Awards Are Back!

email-hero-awards-are-back!

Are you a heavy user of the Return Path Platform who has recently deployed a campaign that made you feel like an email hero? Well, we’d love to see it…and hopefully give you an award!  Validity is excited to announce our second annual Email Hero Awards recognizing this year’s top email marketers. There are a total nine awards up for grabs, not to mention the overall MVP award, including these categories below:  Best Subject Line …

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Christmas Time is Here—Is Your Program Ready? [New Research]

christmas-time-is-here—is-your-program-ready?-[new-research]

The holidays are a wonderful but hectic time of the year, especially for marketers. Consumers are in a purchasing mindset as they work through their holiday shopping list for family and friends. which presents you with a great opportunity. To take full advantage of the season, you need to make sure your emails are optimized to both reach the inbox and resonate with your subscribers. To help you…

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The “Gift” of Complaints

the-“gift”-of-complaints

The holidays are right around the corner, so you know what that means—you have to start getting gifts for everyone! It is often said around here that “feedback is a gift.” If that is the case, then spam complaints should be considered a gift as they are feedback from subscribers that something is turning them away from your mail. If you have had the chance…

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Remember the Little Things this Holiday Season

remember-the-little-things-this-holiday-season

Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past, accomplishments, failures, and the promise of tomorrow. For marketers, Fall is less a time for reflection, and more a time for action. It is a very important…

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End the Year Strong with New Updates from Validity

end-the-year-strong-with-new-updates-from-validity

It’s been a year of huge progress here at Validity! To celebrate, we’ve launched features that will help you close the year strong and drive better business and professional outcomes. This time of year, marketers and sales professionals are under an enormous amount of pressure to hit their goals. These releases provide better views and deeper understanding to ensure you’re spending time in the right…

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Send More Emails This Holiday Season

send-more-emails-this-holiday-season

The holidays are a wonderful time of the year, especially for marketers. As subscribers start planning out what gifts to give their friends and loved ones, they frequently check their inboxes for inspiration. To take advantage of this, many marketers ramp up their frequency over the holidays. However, while subscribers may be looking to buy more and might appreciate an increase in email offers, they will still…

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