Email Verification & Marketing

Retail Reality – Expert Advice for Navigating Your Journey to the Inbox

retail-reality-–-expert-advice-for-navigating-your-journey-to-the-inbox

The COVID-19 crisis posed very different challenges for email marketers, depending on their vertical. In retail, which faced store closures and a customer base restricted to their homes, we saw a load of resilience as companies relied on email to keep their businesses moving. It worked! As operations moved online, customers followed. New account sign-ups increased 2.5x and even re-engagement rates were up as lapsed…

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How Much Email is TOO Much Email?

how-much-email-is-too-much-email?

One of the most difficult parts of email deliverability and optimization is the fact no one-size-fits-all solution exists. One sender’s situation can vary so vastly from another that a piece of advice for Sender A would be harmful for Sender B. But something you can start to use to parse out what you need to do to improve your email sender reputation and overall deliverability…

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The Quick 411 on View Time Optimization

the-quick-411-on-view-time-optimization

As I’m sure you’ve noticed, we’re really hyped about View Time Optimization (VTO) by Verizon Media—and our exclusive partnership to provide it to Validity for Email customers. Not only does it change the way email marketers strategize, but the history of how it came to be is an intriguing and cool story we’re so happy to be a part of. We recently had a chat…

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What the Global Travel Industry Taught Us About Email During Lockdown

what-the-global-travel-industry-taught-us-about-email-during-lockdown

How are you holding up? If you’re still impacted by lockdowns, I hope you are at home and safe. In April, I presented a webinar containing some insights, trends, and recommendations for big travel and tourism companies in Brazil, so I decided to share it with others around the globe, in hopes they might benefit from these learnings. What we saw COVID-19 is impacting many…

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Takeaways from our DMA Webinar, A Journey to the Inbox

takeaways-from-our-dma-webinar,-a-journey-to-the-inbox

The journey to the inbox is just that – an adventure, not just a destination. Deliverability is hard; it’s part science, part dark arts, and full-time challenge! Getting a better understanding of how over 200 email marketers think about email deliverability, be it challenges, best practices, strategies, and budgets, led to new a report called “Email Deliverability 2020 – A Journey to the Inbox,” in…

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Three Things Email Marketers Should Do in Crisis, from State of Email Live

three-things-email-marketers-should-do-in-crisis,-from-state-of-email-live

As we move farther away from the government-mandated orders and life in certain geographies begin to find a new cadence, we’re able to look at what we’ve learned through this trying time. In our latest State of Email Live webinar, Guy Hanson welcomed Bobby Tichy, regional vice president – sales, at Lev, a digital marketing consultancy, who shared some of his best advice gleaned from…

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Delivery Versus DeliverABILITY

delivery-versus-deliverability

The email ecosystem is extremely complex, which makes sense. Email is consistently the leading source of ROI for marketers. It couldn’t possibly be so simply as hitting “send” and waiting for the money to roll in. Temple University mocked up a sample email ecosystem to show just how complex email marketing really is: Image via Temple University While this gives you a good sense of…

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