Email Verification & Marketing

Top Ways to Save Time as an Email Marketer

top-ways-to-save-time-as-an-email-marketer

Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. With the busy holiday season just around the corner, email marketers will need to find ways to automate or eliminate the more tedious, time-consuming aspects of their work so they can focus on what matters.

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Expert Strategies for Email Success in a Post-MPP World

expert-strategies-for-email-success-in-a-post-mpp-world

In our previous MPP updates blog, we mentioned that senders who embraced Apple’s changes as an opportunity to innovate have benefitted in the post-MPP email landscape. We spoke with two of these senders in our most recent edition of State of Email Live: Michael Cabral from women’s fashion retailer J.Jill, and Tal Goren from digital gaming business Rank Interactive. Both senders knew MPP would affect

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Dicas de e-mail para se preparar para uma alta temporada de vendas recorde

dicas-de-e-mail-para-se-preparar-para-uma-alta-temporada-de-vendas-recorde

Os últimos meses do ano são um momento crítico para os profissionais de e-mail marketing. As marcas dependem muito do canal de e-mail para impulsionar o engajamento do cliente e a receita de vendas durante a alta temporada de vendas.  Mas aumentar o volume de envio nem sempre aumenta a receita. Os profissionais de marketing precisam de um plano mais eficaz.  Este ano, o planejamento

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16 Email Metrics All Email Marketers Should Track

16-email-metrics-all-email-marketers-should-track

Email is one of the most powerful tools in any marketer’s arsenal. It lets you sell to your subscribers directly, ask them questions, invite them over to your social media channels, and much more. But it’s also a tricky channel, as there are so many different pieces to optimize. Your send frequency, subject lines, list segmentation, email copy, and CTAs are just a few of

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

email-tips-to-prepare-for-a-record-breaking-peak-sales-season

Most marketers know Q4 ‘tis the season they’re told to “send more email!” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period.   But increasing sending volume doesn’t always increase revenue. Marketers need a more effective plan.   This year, planning ahead is especially important

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Ask the Experts: How Virgin Atlantic’s Email Program Reaches New Heights

ask-the-experts:-how-virgin-atlantic’s-email-program-reaches-new-heights

Virgin Atlantic’s forward-thinking approach and willingness to try new things has allowed them to lead one of the most successful email programs in the world of travel. We were lucky to be joined by Tom Nowell and Jon Lockie, two of the experts behind Virgin Atlantic’s best-in-class email program, on a recent episode of State of Email Live. Our webinar audience was full of questions

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3 Do’s and Don’ts of Dynamic Content

3-do’s-and-don’ts-of-dynamic-content

The inbox is more crowded (and competitive) than ever—and as email volumes continue to skyrocket, subscriber expectations are changing significantly. Today’s audiences are hungry for highly customized experiences from the brands they love. That said, senders who rely on generic email content risk alienating their subscribers and falling behind more innovative competitors. So, how can brands build strong relationships and provide consumers with the personalized

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How to Explain SPF in Plain English

how-to-explain-spf-in-plain-english

The world of email has its share of bad apples.  Phishing and spoofing attacks have skyrocketed over the past few years. And unfortunately, the bad actors responsible are getting smarter and more dangerous by the day.  Mailbox providers and internet service providers have responded to these increased threats by requiring certain authentication measures to be in place for successful mail delivery.  But let’s face it:

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Empathetic Email Marketing: 5 Ways to Win Over the Conscious Consumer

empathetic-email-marketing:-5-ways-to-win-over-the-conscious-consumer

The world has been faced with a litany of challenges since the onset of COVID-19. Now, more than two years later, the pandemic lingers, environmental concerns loom large, rising inflation impacts our daily lives, and the war in Ukraine rages on. These crises present brands and marketers with great uncertainty and have revealed important lessons about achieving a balance between commercialism and empathy in marketing…

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Key Email Differences Around the World

key-email-differences-around-the-world

For email marketers representing global businesses, it’s vital to understand that the tactics and strategies that work well in some parts of the world may not be successful in others. Taking a “one-size-fits-all” approach can tarnish the relationship you have with your customers and negatively impact your email performance. Therefore, it’s important to tailor your email marketing strategy to accommodate unique regional variances. Let’s explore…

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Top 5 Email Personalization Tips: How to Do More with Your Data

top-5-email-personalization-tips:-how-to-do-more-with-your-data

Engagement plays a crucial role when it comes to improving your email ROI. But with global email volumes at an all-time high, it’s never been more difficult to pique subscribers’ interest. So, how can marketers set their campaigns apart from the competition? The answer is personalization. Higher email volumes have resulted in higher standards from subscribers. Cookie-cutter campaigns won’t cut it anymore—today’s consumers expect personalized,…

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6 Most Clickable Email Marketing Campaigns of 2021

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With global email volumes at an all-time high, fierce competition in the inbox, and increased levels of subscriber fatigue, it’s never been more difficult for email marketers to capture subscribers’ attention. Luckily, there are many tactics senders can use to appeal to subscribers and get their campaigns noticed. Let’s look at six of this year’s most clickable email campaigns for inspiration: 1. Spotify If you’ve…

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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

apple-mpp:-how-to-defy-email-gravity-on-black-friday-and-beyond

As we highlighted in our previous post, Apple MPP is already creating unexpected changes in email subscriber behavior. After losing such an important guiding signal for list hygiene and recency management, senders should move quickly to minimize the negative impact on their programs. There’s already a wealth of generic advice on dealing with MPP—advising senders to focus on alternative data points, lean into zero-party data,…

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Apple MPP: Squeezing Until the Engagement Pips Squeak!

apple-mpp:-squeezing-until-the-engagement-pips-squeak!

Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely. One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. When MPP launched, email marketers worried degraded open rate data would make it difficult to follow established…

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Celebrating 50 Years of Email

celebrating-50-years-of-email

This October marks the 50th anniversary of email as we use it today. Half a century ago in October 1971, an MIT graduate named Ray Tomlinson became the first ever person to send an email over a network. When interviewed, he said, “The test messages were entirely forgettable… Most likely the first message was QWERTYUIOP or something similar.” We’re celebrating the 50th anniversary of email…

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How to Win in an Evolving Email Marketing Landscape

how-to-win-in-an-evolving-email-marketing-landscape

Competition in the inbox is fiercer than ever. Global email volumes are approaching record highs, and recent privacy restrictions and regulations surrounding email data have many marketers scrambling to come up with a new strategy. Marketers need to reevaluate the fundamental ways they measure and diagnose their email performance to stay ahead in this rapidly changing digital landscape. Recently, my colleague Jeff Foley, Sr. Director…

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Bridging the Gap to Email Marketing Success

bridging-the-gap-to-email-marketing-success

When it comes to email, most marketers think they’re doing a great job sending relevant and informative communications, but their customers don’t always agree! Based on key findings from this year’s DMA Email Research Series (sponsored by Validity), we’ve produced a fabulous new infographic highlighting some of the biggest perception gaps, as well as the data email senders need to close them. A direct line…

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Improving Email Engagement by Turning Inactives Into Actives

improving-email-engagement-by-turning-inactives-into-actives

In our latest State of Email Live webinar, we were joined by Craig Hood, Email & SMS Lead, Global Channel Excellence at AstraZeneca. Poor email engagement is one of the biggest challenges marketers face, and Craig’s experience managing the challenges of a global email program operating in 20 countries made him well worth listening to. Rafael Viana set the scene with Validity’s latest email analytics,…

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An Antispam Masterclass for Great Email Marketing

an-antispam-masterclass-for-great-email-marketing

Email is highly prized for its measurability. Senders regularly benchmark their performance against historical yardsticks – and against their competitors! This continual quest to “know what great looks like” drove record registrations for our latest webinar. Special guests included Anna Frigerio, Insight Manager at the DMA; Stéphane Decamps, Head of Anti-Abuse & PR at Vade; Guillaume Séjourné, Head of Product Management at Vade; and Validity’s…

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