Events

Wow. Somehow, 2021 feels on track to steal 2020’s title of “Wackiest Year on Record.” Now’s the time to prepare for anything that may come our way. We asked six of our email experts from around the globe to join host Guy Hanson on our first State of Email Live webinar of 2021. As usual, I won’t spoil what is a strong 45 minutes of…

While we would have loved to see all your illustrious faces at an in-person event, 2020 still has other plans for us. So, instead we created The Summit, an online, live email marketing event. We hosted two panels focused on the email industry and what it’s been through this year (plus what we should be thinking about for 2021), and closed with an incredible keynote…

“Renaissance” is a French word meaning “rebirth.” We think of it particularly as the period in European history that saw the transition from the Middle Ages to Modernity, and which was marked by a revival of classical learning and wisdom. As we emerge blinking into the daylight from the darkness of the pandemic lockdown, it definitely feels like Emarsys has captured the zeitgeist with their…

We all know Murphy’s Law–anything that can go wrong, probably will–and we can apply that to email marketing during the holiday season as well. Clearly, Fate knows that you have no time to deal with any deliverability problems during the busiest time of the year, which means you’ll probably deal with deliverability problems. It’s also true that luck favors the prepared, so the best way…