Industry News & Trends

Exciting Mail Updates From Yahoo—and What They Mean for Senders

exciting-mail-updates-from-yahoo—and-what-they-mean-for-senders

Yahoo continues to launch more great features for recipients and senders alike, following their major update of Yahoo Mail earlier this year.  Just today, they announced some exciting news. Let’s take a look at their latest updates and what changes they’ll bring for email enthusiasts.  BIMI  We’re sure you’ve heard of “BIMI” (“BEE-mee”) by now: It stands for Brand Indicators for Message Identification.   BIMI enables

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What’s Going on With Gmail and Political Senders?

what’s-going-on-with-gmail-and-political-senders?

No matter where you fall on the political spectrum, politics and email can stir up strong emotions.   For years, email senders and stakeholders have questioned if spam placement is politically biased. Recently, a study found that Gmail (as well as Yahoo and Microsoft) flagged Republican political emails as spam at a higher rate than those of their Democratic counterparts.   The study resulted in several critical statements

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Top Ways AI is Changing CRM

top-ways-ai-is-changing-crm

Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

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Apple MPP: Squeezing Until the Engagement Pips Squeak!

apple-mpp:-squeezing-until-the-engagement-pips-squeak!

Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely. One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series. When MPP launched, email marketers worried degraded open rate data would make it difficult to follow established…

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DMA Awards 2021: Great Data Drives Great Performances 

dma-awards-2021:-great-data-drives-great-performances 

Finalists for the 2021 Data & Marketing Association (DMA) Awards have been announced. The awards recognize the year’s best marketing campaigns—and the teams that execute them—across 30+ categories. Validity proudly sponsors the annual showcase of marketing excellence, and with good reason: One in every three finalists is a Validity customer! We’d like to recognize each of them individually. Take a deep breath (it’s a long list!) as we congratulate:    Barclays  Bottomline BT…

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Celebrating 50 Years of Email

celebrating-50-years-of-email

This October marks the 50th anniversary of email as we use it today. Half a century ago in October 1971, an MIT graduate named Ray Tomlinson became the first ever person to send an email over a network. When interviewed, he said, “The test messages were entirely forgettable… Most likely the first message was QWERTYUIOP or something similar.” We’re celebrating the 50th anniversary of email…

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How to Grapple With Apple

how-to-grapple-with-apple

The dust is settling following Apple’s announcement in early June of plans to introduce Mail Privacy Protection (MPP) for its native Mail client users. This feature prevents email senders from using tracking pixels to measure open rates and device usage, while also masking recipients’ IP addresses to prevent location tracking. While Apple acknowledges the impact a degraded open signal will have for legitimate purposes (e.g.,…

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Google Announces General Availability of BIMI in Gmail

google-announces-general-availability-of-bimi-in-gmail

Today is the day. Google has just announced general support of Brand Indicators for Message Identification (BIMI) in Gmail. We’ve been anxiously awaiting this day for almost a year when Google first announced their pilot program for BIMI. A lot has changed in the email marketing world since we first learned of Google’s BIMI pilot in July 2020 (too much to cover in this blog…

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The Long Arm of the Law

the-long-arm-of-the-law

The rapid rise of internet marketing means many data protection laws are no longer fit for purpose. The very definition of personal data has changed beyond recognition, leading to increased focus on consumer privacy. Now, governments around the world are responding with new legislation: In the US, the early example set by California and Virginia is being followed by no fewer than 16 active bills…

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How Will Apple’s Mail Privacy Protection in iOS 15 Affect Email Marketing?

how-will-apple’s-mail-privacy-protection-in-ios-15-affect-email-marketing?

Apple’s announcement of its plans to introduce Mail Privacy Protection (MPP) has sent reverberations around the world of email marketing. Changes to the Mail app will limit the use of tracking pixels while also masking the users’ IP address, meaning the open tracking and location tracking of these users will be severely impacted. Apple’s changes to protect mail privacy are evolutionary, not revolutionary While this…

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On Track for Email Success

on-track-for-email-success

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? And what are the reasons for their fundamentally different perceptions? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. The report provides a definitive view of the email landscape, informed by over…

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Tips to Accelerate Your Email Programs

tips-to-accelerate-your-email-programs

Our February 3 State of Email Live featured two special guests! We start with our own Sridhar Chandran, solutions architect, sat down to discuss the latest email data we have, while later, Sarah Jones, senior CRM manager at Auto Trader UK, shared her email expertise with the class. First, some interesting data to share. Email volume is stabilizing. Though, to be clear, it is still…

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Big GDPR Penalties are Rolling In

big-gdpr-penalties-are-rolling-in

Since time feels like a vacuum right now, this reminder may surprise you: The General Data Protection Regulation (GDPR) was enacted over two years ago. Even though many marketers are familiar with the best practices and protections required for compliance, we’re starting to see fines roll in for companies who either are unaware of the regulation’s nuances, or who simply messed up one way or…

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Retail Renaissance – Marketing’s Tectonic Plates Are Shifting!

retail-renaissance-–-marketing’s-tectonic-plates-are-shifting!

“Renaissance” is a French word meaning “rebirth.” We think of it particularly as the period in European history that saw the transition from the Middle Ages to Modernity, and which was marked by a revival of classical learning and wisdom. As we emerge blinking into the daylight from the darkness of the pandemic lockdown, it definitely feels like Emarsys has captured the zeitgeist with their…

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DMA Awards 2020: Pursue Excellence and Success Will Follow

dma-awards-2020:-pursue-excellence-and-success-will-follow

At Validity, we know how important it is to keep our finger on the pulse of industries at the heart of our mission. An essential part of that is recognising extraordinary brands for doing extraordinary things. After all, excellence is taking the ordinary and doing it in an extraordinary way. We know Validity customers fit the bill neatly, and that’s why we’d like to help…

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