Industry News & Trends

Big GDPR Penalties are Rolling In

big-gdpr-penalties-are-rolling-in

Since time feels like a vacuum right now, this reminder may surprise you: The General Data Protection Regulation (GDPR) was enacted over two years ago. Even though many marketers are familiar with the best practices and protections required for compliance, we’re starting to see fines roll in for companies who either are unaware of the regulation’s nuances, or who simply messed up one way or…

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Retail Renaissance – Marketing’s Tectonic Plates Are Shifting!

retail-renaissance-–-marketing’s-tectonic-plates-are-shifting!

“Renaissance” is a French word meaning “rebirth.” We think of it particularly as the period in European history that saw the transition from the Middle Ages to Modernity, and which was marked by a revival of classical learning and wisdom. As we emerge blinking into the daylight from the darkness of the pandemic lockdown, it definitely feels like Emarsys has captured the zeitgeist with their…

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DMA Awards 2020: Pursue Excellence and Success Will Follow

dma-awards-2020:-pursue-excellence-and-success-will-follow

At Validity, we know how important it is to keep our finger on the pulse of industries at the heart of our mission. An essential part of that is recognising extraordinary brands for doing extraordinary things. After all, excellence is taking the ordinary and doing it in an extraordinary way. We know Validity customers fit the bill neatly, and that’s why we’d like to help…

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