News

Introducing the Validity Email Revenue Calculator 

introducing-the-validity-email-revenue-calculator 

It’s a question as old as time: How much money can you really earn from your email program?   Good news, number crunchers: We finally have an answer.   Meet Validity’s brand-new Email Revenue Calculator. As inboxes get more crowded, subscriber expectations rise, and budgets tighten, senders can’t afford to play fast and loose with their email marketing investments.   That’s why we’ve designed a tool to help

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DMA Awards 2021: Great Data Drives Great Performances 

dma-awards-2021:-great-data-drives-great-performances 

Finalists for the 2021 Data & Marketing Association (DMA) Awards have been announced. The awards recognize the year’s best marketing campaigns—and the teams that execute them—across 30+ categories. Validity proudly sponsors the annual showcase of marketing excellence, and with good reason: One in every three finalists is a Validity customer! We’d like to recognize each of them individually. Take a deep breath (it’s a long list!) as we congratulate:    Barclays  Bottomline BT…

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Validity for Good: Looking Out for Those Looking Out for Us

validity-for-good:-looking-out-for-those-looking-out-for-us

Email is one of the most powerful and easy channels to use to reach recipients with critically important messaging. In more carefree situations, people expect timely emails to reset passwords or confirm orders. But today, email is used to share safety notifications with people around the globe, and is instrumental in keeping entire populations protected and informed. Today we are announcing Validity for Good, a…

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Introducing Strength with Validity, Designed for You Today

introducing-strength-with-validity,-designed-for-you-today

No one expected to find themselves where we are today. Many of us are navigating completely new remote routines, struggling to understand customers’ changing habits, and frankly, fretting about our own personal health and safety. Our main goal today is to stay strong, in business, in life, and in spirit. Marketers are quickly trying to find their “new normal” in a time of great change…

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