Report

The State of CRM Data Management 2020

the-state-of-crm-data-management-2020

What’s the impact of CRM data quality on your business?  What do the “elite eight” percent of top performing companies do to maintain high data quality in their CRMs?  Validity partnered with global research firm Demand Metric to measure the impact CRM data quality has on a company’s overall revenue and the effectiveness of sales teams. We reveal the findings in our State of CRM Data Management 2020 report, with results…

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Lost in the Data Wilderness? We’ve Got the Tools Data Managers Need

lost-in-the-data-wilderness?-we’ve-got-the-tools-data-managers-need

If you ever find yourself lost in the woods — or even enjoying a backwoods camping trip — few tools could be as useful as a Swiss Army knife. With components ranging from knife blades and screwdrivers to a can opener and a corkscrew, it’s truly the tool to get you through any situation. While their physical surroundings may be less intimidating than your average…

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What Is the State of Your CRM Data Management?

what-is-the-state-of-your-crm-data-management?

Validity and Demand Metric partnered to understand how data quality issues affect an organization’s ability to fully leverage its CRM system. We invite you to our first-look at the results of this research effort during our on-demand webinar, Wednesday, April 8, at 12 PM ET / 9 AM PT. Join Olivia Hinkle, Product Marketing Manager for Validity, and John Follett, Co-Founder and Chief Customer Success…

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One in Six Messages Fail to Reach the Inbox [New Report]

one-in-six-messages-fail-to-reach-the-inbox-[new-report]

Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How confident are you with your email performance?  In our eighth annual deliverability benchmark, we analyzed the performance of over 2 billion email messages sent in 2019 from thousands of senders in over a dozen industries to see how many…

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