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Validity and the DMA Reveal Email’s Journey to the Inbox in an Upcoming Webinar

validity-and-the-dma-reveal-email’s-journey-to-the-inbox-in-an-upcoming-webinar

Can email marketing be successful without transparent, proactive data management and rigorous adherence to email sending best practices? Validity is partnering with the Data & Marketing Association (DMA) to bring you the latest research into email deliverability and how organizations view and optimize their marketing programs (and budgets) to provide email its greatest opportunity for ROI. In Email Deliverabilty – A Journey to the Inbox,…

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Email Deliverability – What do Marketers Really Think?

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Validity is delighted to be partnering with the DMA to produce the “2020 Email Deliverability – A Journey into the Inbox” report, and we’ll be co-hosting a webinar on June 2 to launch it! Far more than just another benchmark report, we consider the views of more than 200 major email program owners as they respond to questions like: How strong is your understanding of…

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Things You Missed from the State of Email Live, Episode Four, the AMA Edition

things-you-missed-from-the-state-of-email-live,-episode-four,-the-ama-edition

We like to mix things up here, so that’s exactly what we did this for our newest State of Email Live webinar. We invited Validity email experts Alex Heinz and Sloan Simmons to join our veteran hosts Guy Hanson and Greg Kimball, and they allowed the audience to ask them any and all questions they had. It was the ultimate email AMA. But don’t fret,…

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How Do the Best Email Marketers Build Successful Campaigns? [New eBook]

how-do-the-best-email-marketers-build-successful-campaigns?-[new-ebook]

You may be familiar with the term “superhero.” It’s a moniker given to those who place themselves in harm’s way to protect others. You might even have a favorite superhero whose latest movie adaption will compel you to see it twice in its opening week (when we get to go back to the movies). At Validity, the heroes we love to root for over and over again are Email…

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BuzzFeed Article Uses Validity Spam Trap Data: What Does it REALLY Mean?

buzzfeed-article-uses-validity-spam-trap-data:-what-does-it-really-mean?

Yesterday, BuzzFeed dropped one of their signature exposés, this time revealing unsavory marketing behavior from the people behind SafeMask, a disposable mask people rushed to for safety from the novel coronavirus. In their reporting, they used some data from our spam trap network to highlight the sheer magnitude of dodgy email practices employed by affiliate marketers shilling this mask to desperate and vulnerable Americans. BuzzFeed…

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Litmus Wins Email Hero Award for Most Innovative Campaign

litmus-wins-email-hero-award-for-most-innovative-campaign

Being email experts, it’s no surprise Litmus knows how to create an innovative and engaging campaign. However, the team at Litmus went above and beyond with their recent newsletter. Not only did they generate amazing campaign results, but also impressed subscribers so much that some reached out directly to complement them on the campaign.   To discover the story behind this innovative campaign, we interviewed the team…

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Eargo Wins Email Hero Award for Best Newsletter

eargo-wins-email-hero-award-for-best-newsletter

Creating an engaging newsletter can be a challenge for any email marketer. However, Eargo who offers state-of-the-art hearing aids, had the additional challenge of keeping customers engaged post-purchase without any new offers or products to sell. Undeterred, Eargo newsletter managed not only to attract inbox attention during the busy holiday period, but also managed to earn impressive open and click-through rates.    To understand what went into this award-winning campaign, we interviewed Ron Dorsey, director, lifecycle marketing at Eargo.  What…

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Razer Wins Email Hero Award for Best Offer Email

razer-wins-email-hero-award-for-best-offer-email

Subscribers’ inboxes are constantly flooded with offer emails, particularly during the winter holiday rush. It takes a savvy email team to not only create an email that stands out, but also one nearly doubling year-over-year revenue from the email channel.   To understand what went into this award-winning offer email, we interviewed Shannon Chua, digital marketing specialist at Razer.    What were the goals of this particular campaign?  During the…

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Neyber Wins Email Hero Award for Best Winback Campaign

neyber-wins-email-hero-award-for-best-winback-campaign

Winback campaigns are a perfect opportunity to remind inactive subscribers the benefits of the brand and hopefully inspire them to re-engage. Neyber created a campaign to reach out to potential customers who expressed interest in a loan application but had no interaction since. Through their targeted winback campaign, Neyber more than tripled their conversion goal.    To understand what went into this award-winning campaign, we interviewed Max Sobell, senior marketing automation & CRM manager…

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My Top Five Takeaways from Wednesday’s State of Email Webinar

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Our State of Email live webinar on April 1 brought together email industry experts from Validity, to discuss the current email marketing landscape (which is unlike anything we’ve ever seen in our time). Speakers included Guy Hanson, VP of Customer Engagement; Greg Kimball, Sr. Director of Product Management; Bonnie Malone, VP of Customer Success; and Laura Christensen, Director of Professional Services. If you were unable…

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Ramsey Solutions Wins Email Hero Award for Best Subject Line

ramsey-solutions-wins-email-hero-award-for-best-subject-line

This week we’re featuring Ramsey Solutions, winners of Validity’s Email Hero Award for Best Subject Line. To understand what went into this award-winning campaign, we interviewed Tony Hendrix, Email Marketing Specialist at Ramsey Solutions. What were the goals of this particular campaign? Increase customer confidence while deepening the relationship between the sales advisor and customers. We also wanted to decrease the amount of user churn…

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One in Six Messages Fail to Reach the Inbox [New Report]

one-in-six-messages-fail-to-reach-the-inbox-[new-report]

Now more than ever, as budgets shift to digital channels, marketers must trust in email to communicate with their audiences. But because of poor email practices, one in six emails usually never reach the inbox. How confident are you with your email performance?  In our eighth annual deliverability benchmark, we analyzed the performance of over 2 billion email messages sent in 2019 from thousands of senders in over a dozen industries to see how many…

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OpticsPlanet.com Wins Email Hero Award for Best Triggered Email

opticsplanet.com-wins-email-hero-award-for-best-triggered-email

Winning the Email Hero Award for Best Triggered Email, this week we’re featuring OpticsPlanet.com! To understand what went into this award-winning campaign, we interviewed Cynthia Do, Promotions & Email Marketing Team Lead at OpticsPlanet. What were the goals of this particular campaign? The goal of this email is to alert customers of a new deal on products from their wish list. We hoped that by…

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