Tips & Tricks

Finding Success with SMS: Top 7 Marketing Campaigns from Ecommerce Brands

finding-success-with-sms:-top-7-marketing-campaigns-from-ecommerce-brands

SMS marketing has created a lot of buzz lately in the marketing world. SMS marketing (Short Message Service marketing) involves sending promotional messages over the phone via text message. It’s rapidly gained popularity over the last two years in the ecommerce space—and it’s easy to see why. Nine out of ten consumers prefer to communicate with businesses through text message! In a world where people

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LOCKDOWN: Email Lessons Learned

lockdown:-email-lessons-learned

Many countries are back in lockdown as the world attempts to flatten COVID-19’s latest surge. When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. Recognising “Those who fail to learn from history are destined to repeat it”, I’ve summarised the best practices we saw back then. Which still hold true,…

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