Validity

9 Off-Season Survival Tips for Email Marketers

9-off-season-survival-tips-for-email-marketers

If you’ve just finished another chaotic peak sales season, take a moment to celebrate.   Congratulations! It’s time to take a deep breath, regroup, and work on strategy.  Peak sales season represents the year’s high point of traffic and sales for most businesses. This period used to extend from Thanksgiving through New Year’s Day. Now, it starts in October and lasts until mid-February—meaning a pressure-filled few…

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New Year’s Resolutions for Growth Marketers in 2022 

new-year’s-resolutions-for-growth-marketers-in-2022 

As marketers, we’re used to facing new challenges—but last year took the cake.  We fielded ongoing curveballs from COVID-19, dealt with the impacts of new industry forces like Apple Mail Privacy Protection (MPP), and tried to meet ever-rising consumer expectations.  I’m excited to see what new challenges and opportunities 2022 brings. But starting the year without a concrete list of goals is a recipe for…

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Top Ways AI is Changing CRM

top-ways-ai-is-changing-crm

Artificial intelligence (AI) was once the stuff of science fiction. Now, it’s quickly becoming essential to our everyday lives.  Taken an Uber lately? The app’s handy estimated wait times and cost projections are fueled by machine learning, a subset of AI.   Or maybe you spent the past weekend binging Netflix. AI fuels those helpful personalized recommendations (and helps you avoid rewatching the same episode of…

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Demystifying the DMARC Record

demystifying-the-dmarc-record

The Domain-based Message Authentication, Reporting & Conformance (DMARC) standard is the best tool brands have to combat phishing attacks that target customers by spoofing their owned domains.  This is particularly important in 2021, when phishing attacks are increasing and becoming more sophisticated by the day.   But actually implementing DMARC can get confusing quickly. In this post, we’ll demystify the DMARC record by defining the DMARC tags…

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How to Build Your SPF Record in 5 Simple Steps

how-to-build-your-spf-record-in-5-simple-steps

Did you know more than 90 percent of all cyberattacks start with email? In the evolving email landscape, danger lurks everywhere. Phishing attempts and domain spoofing attacks skyrocketed during COVID-19, increasing by 220 percent during the peak of the pandemic.  Even the most experienced marketing teams can mistakenly expose their email programs to harm. To protect yourself, your brand, and your customers from phishing and spoofing attacks,…

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Apple MPP: How to Defy Email Gravity on Black Friday and Beyond

apple-mpp:-how-to-defy-email-gravity-on-black-friday-and-beyond

As we highlighted in our previous post, Apple MPP is already creating unexpected changes in email subscriber behavior. After losing such an important guiding signal for list hygiene and recency management, senders should move quickly to minimize the negative impact on their programs. There’s already a wealth of generic advice on dealing with MPP—advising senders to focus on alternative data points, lean into zero-party data,…

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The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

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The Best Questions from the State of Email Live, Episode 5

the-best-questions-from-the-state-of-email-live,-episode-5

In the latest edition of our popular State of Email Live webinar, host Guy Hanson welcomed a new panel of participants to join series regular Greg Kimball, and this time, we talked email marketing from the trenches. Jeff Derby, Bonnie Malone, Rodrigo Mesquita, and Priyanka Roy, all customer success experts at Validity, joined State of Email Live to provide their view on the email world…

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Salesforce Ben and Validity Discuss Managing Salesforce Data as a Team

salesforce-ben-and-validity-discuss-managing-salesforce-data-as-a-team

Cross-functional collaboration is a top priority for leading businesses, but how do they get separate teams on the same page? How do they all speak the same language so they can move the business forward, together? Join Ben McCarthy—known to the Salesforce Ohana as “Salesforce Ben”— and data expert Olivia Hinkle at 9 A.M. ET on Friday, May 22 for a special presentation: Tips and Tools…

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Nine of the 10 Top US e-Retailers Use Validity to Optimize their Marketing Email

nine-of-the-10-top-us-e-retailers-use-validity-to-optimize-their-marketing-email

Did you see that headline? Wow. It’s not a misprint, either. According to eMarketer’s list of the top 10 retail brands by ecommerce share, Validity powers 90% of the largest retailers in the United States. We’re proud to be empowering some of the largest, most recognizable brands to make the informed and confident decisions they need to perform at the top of their game. Using…

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My Biggest Takeaways from the State of Email Live, Episode Three

my-biggest-takeaways-from-the-state-of-email-live,-episode-three

Hi again, friends. Validity hosted another episode of their State of Email Live webinar series, and this time, we had a guest. Validity Director of Privacy Matthew Vernhout hosted a discussion with Greg Kimball, senior director of product management, and Carel Bitter, chief data officer at Spamhaus, where they built on the data we’ve been looking at over the course of the series, and examined…

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The State of CRM Data Management 2020

the-state-of-crm-data-management-2020

What’s the impact of CRM data quality on your business?  What do the “elite eight” percent of top performing companies do to maintain high data quality in their CRMs?  Validity partnered with global research firm Demand Metric to measure the impact CRM data quality has on a company’s overall revenue and the effectiveness of sales teams. We reveal the findings in our State of CRM Data Management 2020 report, with results…

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Gone Remote: Customer Success

gone-remote:-customer-success

Anyone familiar with the customer success (CS) space is no stranger to the term “retention today, growth tomorrow.” A happy customer base means a larger advocacy base. As this infographic shows, 92% of customers trust recommendations from people they know. Convinced yet?  “Customer Success, this is your time to shine,” says Bora Lee, customer success operations at ChurnZero.  Twenty to forty percent of churn is typically from…

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Gone Remote: Staying Connected with Customers and Communities

gone-remote:-staying-connected-with-customers-and-communities

Social media was built for people to be, well… social! Before Facebook was Myspace, and before Myspace was AIM, and so on ad infinitum. People have always needed to connect with each other—they’ve always needed a tribe. Today’s digital social giants tapped into this need and are so successful they’ve spawned communities within communities, tools to help manage communities, and life-long relationships. But maintaining that…

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Nadya Khoja on Using Team Alignment to Achieve Exceptional Outcomes

nadya-khoja-on-using-team-alignment-to-achieve-exceptional-outcomes

Team alignment is crucial for a company’s long-term success, but how do company leaders champion alignment? And what can we learn from those who are getting it right, especially at a time when so much of our workforce is currently remote? In this interview, Nadya Khoja, Chief Growth Officer at Venngage, talks about all things team alignment with her interviewer Aditya Sheth (also from Venngage).…

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The Three Most Surprising Things I Learned from the State of Email Live, Episode Two

the-three-most-surprising-things-i-learned-from-the-state-of-email-live,-episode-two

This week, Validity hosted another State of Email Live webinar to give attendees a look at trends in email today. Validity Director of Privacy Matthew Vernhout led the discussion with Greg Kimball, senior director of product management, and Laura Christensen, director of professional services, providing in-depth insight into the data and activity they’re seeing. After diving into the charts and listening to their expertise, I…

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Gone Remote, Episode 3: Team Alignment in a Remote World

gone-remote,-episode-3:-team-alignment-in-a-remote-world

For every organization, large or small, it is crucial to have strong leadership in place. People want answers and certainty, even when they don’t exist. It is the role of leadership to provide reliable communication, quick navigation, and a sense of security. In this episode of Gone Remote, we asked five leaders to share how they maintain a culture of positivity and effectively communicate when…

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Gone Remote, Episode 2: SDR and BDR Tips, Tricks, and Tools for Productivity

gone-remote,-episode-2:-sdr-and-bdr-tips,-tricks,-and-tools-for-productivity

Sales teams always shoulder a huge responsibility—without a successful sales team, a company is sure to fail. The need to work remotely is an added challenge. In this episode of Gone Remote, we asked four sales development representative (SDR) and business development representative (BDR) experts how they maintain a healthy team in this new landscape. Listen as Tim Utley, BDR manager at Alyce, Julianne Thompson,…

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Introducing Strength with Validity, Designed for You Today

introducing-strength-with-validity,-designed-for-you-today

No one expected to find themselves where we are today. Many of us are navigating completely new remote routines, struggling to understand customers’ changing habits, and frankly, fretting about our own personal health and safety. Our main goal today is to stay strong, in business, in life, and in spirit. Marketers are quickly trying to find their “new normal” in a time of great change…

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My Top Five Takeaways from Wednesday’s State of Email Webinar

my-top-five-takeaways-from-wednesday’s-state-of-email-webinar

Our State of Email live webinar on April 1 brought together email industry experts from Validity, to discuss the current email marketing landscape (which is unlike anything we’ve ever seen in our time). Speakers included Guy Hanson, VP of Customer Engagement; Greg Kimball, Sr. Director of Product Management; Bonnie Malone, VP of Customer Success; and Laura Christensen, Director of Professional Services. If you were unable…

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