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Measuring transactional email performance gives you insight into your email program's health. Learn which deliverability metrics to track. The post How to Measure Transactional Email Performance appeared first on SendGrid.

With the rise of social media, influencer marketing has become a key strategy in the digital world. Learn what influencer marketing is and how to develop a strategy. The post Influencer Marketing: What It Is & How to Create an Influencer Strategy appeared first on SendGrid.

Incorporating experiential marketing into your brand’s strategy can strengthen the relationship with your audience. Learn more about experiential marketing strategies and see examples. The post Experiential Marketing: Ideas, Examples & Campaigns appeared first on SendGrid.

Not all mailbox providers are created alike when handling incoming email. They can vary in their internal architecture, filtering methods, third-party blocking implementations, volume constraints, and geographical policies. With all these factors, truly understanding how to monitor or improve the health of your email program requires insight into the sending statistics for each mailbox provider […] The post Improve Email Deliverability with Mailbox Provider Statistics

Explore everything you need to know about trigger marketing, including what it is, typical events, best practices, and how to get started. The post What Is Trigger Marketing in Email? appeared first on SendGrid.

Email is a crucial part of your omnichannel marketing strategy. Learn how to use this channel to send personalized communications and more. The post How to Use Email in Your Omnichannel Marketing Strategy appeared first on SendGrid.

Follow these email content creation best practices to see everything from your open rates to your bottom line go up and to the right. The post 13 Email Content Creation Best Practices appeared first on SendGrid.

Sending holiday announcement emails to your employees? Customize these copy/paste samples for a quick and easy send. The post How to Write a Holiday Announcement Email to Your Employees (Copy/Paste Samples) appeared first on SendGrid.

Email encryption protects the data sent over email from cybercriminals. Learn what it is, how it works, and the commonly used types. The post Email Encryption FAQ: What It Is, How It Works & More appeared first on SendGrid.

A great holiday subject line helps your email stand out in a crowded inbox. Check out these 47 examples of captivating subject lines. The post The 47 Best Holiday Email Subject Lines (Real-Life Examples) appeared first on SendGrid.

Learn how to download and use our free holiday email templates in any of your upcoming campaigns. The post 8 Responsive Free Holiday Email Templates (Downloadable) appeared first on SendGrid.

Email invites are cost-effective and can help increase attendance for your event. Learn the best practices for well-crafted invitations. The post The Full Guide to Event Invitation Emails [9 Best Practices + Examples] appeared first on SendGrid.

Using email for appointment scheduling creates clear communication and can help reduce no-shows. Learn the best practices for appointment emails. The post 8 Best Practices for Email Appointment Scheduling appeared first on SendGrid.

The email inbox is a competitive place where only the strongest emails survive. Try these 9 strategies to boost email engagement and stand out. The post 9 Strategies to Increase Email Engagement appeared first on SendGrid.

Email personalization is more important than ever. Learn how to use email marketing and first-party data to create personalized email campaigns.  The post How to Use First-Party Data for Marketing Email Personalization appeared first on SendGrid.

We're breaking down 13 types of email content ideas you can include in your campaigns to engage subscribers and spice things up a bit. The post 13 Types of Email Content Ideas to Amp Up Your Engagement appeared first on SendGrid.

What do you do when you notice email deferrals? Does quantity trump quality in email deliverability? Learn the answers and more from a Yahoo! Postmaster. The post Ask the Expert: Lili Crowley, Postmaster, Yahoo! appeared first on SendGrid.

Learn about the email metrics you should be monitoring to maintain a healthy transactional and marketing email program. The post 8 Email Metrics You Need to Keep Your Eye On appeared first on SendGrid.

Happy birthday email campaigns use automation and customer data to nurture relationships with customers. Learn how to create birthday emails. The post Celebrate Customers With an Automated Happy Birthday Email Campaign appeared first on SendGrid.

The CTA is one of the most important email elements to help you achieve conversions. Learn 7 tips to create effective email CTAs. The post How to Create Effective Email CTAs [7 Best Practices + Examples] appeared first on SendGrid.