SendGrid

Understanding the customer lifecycle can help you execute perfect emails at each stage. Learn more about the customer lifecycle and how to include it in your email marketing. The post Customer Lifecycle Marketing: Email, Stages & Automation appeared first on SendGrid.

Which type of email should you send, transactional or marketing? Learn how we define the differences between marketing email and transactional email. The post Marketing Email vs. Transactional Email: What’s the Difference? appeared first on SendGrid.

Third-party cookies are going stale, but the online oven is heating up for first-party data. Here are tactics for collecting and using first-party data once the cookies disappear. The post 7 Ways to Collect First-Party Data After the Cookies Vanish appeared first on SendGrid.

Your welcome email should excite and inspire your newest subscribers. Check out these examples and our tips for sending the perfect welcome email. The post 11 Best Welcome Email Examples + Email Writing Tips appeared first on SendGrid.

For many email marketers, one email strategy manages to prove itself both effective, but also cringe-worthy at the same time–the email blast. The tips below help internalize your email marketing intentions from the start and ensure that your next email blast will a) get delivered b) convince your recipients to take action. The post What Is an Email Blast? (How to Do It Right) appeared

Use these tips and examples to help you create fun or funny emails that align with your brand and resonate with your recipients. The post How to Write Fun Emails (Plus Funny Email Examples) appeared first on SendGrid.

Find inspiration for your summer email campaigns and newsletters with these tips and examples that leverage fun holidays and summer themes. The post Start Planning Your Summer Email Campaigns appeared first on SendGrid.

We walk you through everything you need to know about retention marketing: what it is, benefits, strategies, examples, and more. The post Retention Marketing: What It Is, Strategies & Examples (2022) appeared first on SendGrid.

Getting emails into your recipients' inboxes is a crucial piece of email marketing. Learn more about email deliverability and what affects it. The post Email Deliverability 101 for Email Marketers appeared first on SendGrid.

Learn best practices to improve your unsubscribe email messaging and how to better manage the list of people who have unsubscribed from your marketing emails. The post Email Unsubscribe Best Practices Every Marketer Should Follow appeared first on SendGrid.

Understanding bounce & block classifications can help improve your email deliverability. Learn how to get the data insights you need. The post Bounce & Block Classifications Now in Event Webhook appeared first on SendGrid.

Some brands offer recipients the chance to opt out of holiday emails. Learn about this email marketing trend, the pros and cons, and how to implement it. The post Holiday Email Opt-Outs: An Empathetic Approach to Subscription Preferences appeared first on SendGrid.

If you ever want to get a Twilio SendGrid expert talking, ask them about the Event Webhook. Then get comfortable because they’ll have a lot to say! Twilio SendGrid’s Event Webhook is a bit of a darling. Businesses love this powerful tool because it gives teams unlimited access to real-time data on email campaigns. And […] The post Why Email Experts Love Twilio SendGrid’s Event…

Landing pages can help tie together your brand’s email marketing campaign. Learn more about email marketing landing pages and the best practices. The post Email Marketing Landing Pages appeared first on SendGrid.

Inserting a GIF into your email campaign can add creativity and help you stand out. Learn more on how to insert a GIF into your emails. The post How to Insert a GIF Into Email appeared first on SendGrid.

User-generated content is original, brand-specific content posted online by customers. Learn more about UGC and how to use it in email marketing. The post A Guide to User-Generated Content (UGC) appeared first on SendGrid.

Learn how to integrate Twilio and SendGrid accounts, account management, and user authentication all through Single Sign-On with Okta. The post Integrate Twilio and SendGrid Accounts Through Single Sign-On With Okta appeared first on SendGrid.

We talked to a panel of ISP experts about sender reputation, current spam tactics, Apple’s MPP, and more. Read the top tips for email senders. The post ISP Panel: What We Learned About Sender Reputation, Spam and the Impact of Apple’s MPP appeared first on SendGrid.

Single sign-on (SSO) is now generally available on Twilio SendGrid. Learn all about the exciting enhancements and how to get started. The post Single Sign-On (SSO) Is Now Generally Available—With Enhancements appeared first on SendGrid.

Learn how to get more from your email and messaging channels. The Deliverability Insights and Messaging Insights dashboards are engaging and easy-to-follow dashboards to help you hit the mark with your marketing campaigns. The post Introducing Deliverability & Messaging Insights appeared first on SendGrid.