Email Marketing

Email and SMS are powerful communication tools. Learn how they can be used together to connect with your audience where and when they want to be reached. The post How SMS and Email Work to Create the Ultimate Engagement Duo appeared first on SendGrid.

A failed email campaign isn't the end of the world. With the right strategic approach, you can bounce back and build positive momentum. The post Oh, No—What to Do When Your Email Campaign Epically Fails appeared first on SendGrid.

SMS provides senders with the unique opportunity to send real-time communications to customers. By building complementary SMS and email programs into your communications strategy, you can engage more effectively with your customers. The post Tools of Engagement: Combine SMS and Email to Reach Customers appeared first on SendGrid.

The CCPA gives consumers more control over their data and how it can be used, but only applies to businesses meeting specific criteria. The post What is the California Consumer Privacy Act? appeared first on SendGrid.

Dark Mode is taking the digital world by storm, appearing on every app, browser, device, and now inbox. Learn how to use it to improve your deliverability. The post How Dark Mode for Email Can Boost Your Deliverability appeared first on SendGrid.

Learn how to implement interactive elements into your email campaigns with these 5 examples. The post How to Add Interactive Elements to Your Emails appeared first on SendGrid.

Conversations are the future of customer engagement. Discover how you can use conversational marketing to build & nurture relationships with your customers. The post What Is Conversational Marketing? appeared first on SendGrid.

When is the right time to prepare for holiday sending? What is the first step you can take to improve delivery rates? We're sharing exclusive highlights from our Expert Services team in this 2019 Twilio SIGNAL recap. The post 10 Things Every Sender Should Know About Email Delivery [Twilio SIGNAL recap] appeared first on SendGrid.

At Twilio SIGNAL 2019, Quizlet and Figma took the stage to share how they're using email to drive customer engagement. Discover all their pro-sending tips. The post 6 Pro Tips for Sending Better Emails [Quizlet & Figma Insights] appeared first on SendGrid.

Email experts Tom Emilio, Warren Duff, and Julie Griffin dive into Twilio SendGrid's Email Benchmark and Engagement Study and break down what the research means for senders in 2020. The post Breaking Down the Email Benchmark Study appeared first on SendGrid.

Appointment confirmation emails keep calamity or even just minor inconveniences from sneaking into life. They're easy-to-send, oh-so-simple, and downright powerful. The post How to Write the Best Appointment Confirmation Email (+ Examples) appeared first on SendGrid.

Developing a compelling email strategy can be difficult. We've found that email manners and etiquette are key to optimizing conversions. Enter our latest guide, Email Manners: A Tale of Two Senders! The post Announcing Email Manners: A Tale of Two Senders appeared first on SendGrid.

How well do you think you know the differences between generational and geographic email usage? Take our quiz to find out! The post Email Recipient Usage and Insights for 2020 [Fun Quiz Included] appeared first on SendGrid.

The 2019 Email Benchmark and Engagement Study was developed based on data from more than 80,000 senders, sending over 60 billion emails each month, as well as a recipient engagement study with more than 1,600 participants. The post Announcing the 2019 Email Benchmark and Engagement Study appeared first on SendGrid.

Jumpstart your 2020 email campaigns with these fun ideas and examples. The post Inspiration for Your 2020 Email Campaigns appeared first on SendGrid.

Learn how to send on-brand confirmation emails to your recipients. Master the best practices, check out topnotch examples, and get access to free templates. The post How to Send On-Brand Confirmation Emails (+ Examples) appeared first on SendGrid.

Learn about suppression lists, why they matter, and how you can use them most effectively in your email program. The post What is a Suppression List? appeared first on SendGrid.

Learn about conversion rate optimization (CRO) and how it can help you not only in your email program, but with all customer acquisition. The post What is CRO? Your Guide to Everything You Need to Know appeared first on SendGrid.

Create a successful holiday email program by understanding what you need to do before, during, and after the holiday season. The post Holiday Email Marketing Best Practices for 2020 and Beyond appeared first on SendGrid.

Build your email list by learning how to build high-converting squeeze pages that compel your visitors to provide their email address. The post How to Create Squeeze Pages That (Almost) Always Convert appeared first on SendGrid.