Best Practices

Apple MPP reporting and geolocation

apple-mpp-reporting-and-geolocation

A while back I wrote about Apple Mail Privacy Protection, what it does and how it works. Since MPP was first announced I’d assumed that it would be built on the same infrastructure as iCloud Private Relay, Apple’s VPN product, but hadn’t seen anything from Apple to explicitly connect the two and didn’t have access to enough data to confirm it independently. But the nice…

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Terminology

terminology

There is a lot more to say here, and I’m working on a longer post to really talk about the underlying racism in tech and how we as an industry have failed. In the deliverability space, specifically, the use of blacklist/whitelist is terminology rooted in racism (black is bad, white is good). Many DNSBLs use the block terminology and have done for a while. But…

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Advice on coronavirus emails

advice-on-coronavirus-emails

Gartner has some really good recommendations for companies considering mailing about the coronavirus pandemic. Launch your COVID-19-themed marketing email campaign only if you can answer yes to four questions: Am I telling customers something different from other brands versus saying the same thing as everyone else? Am I telling customers something they don’t already expect of my company or brand? Is the WIIFM (what’s in…

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The key to improving deliverability

the-key-to-improving-deliverability

According to the UK DMA, marketers report improvements in deliverability after GDPR went into effect. I mean, thank you UK DMA for doing the research. Of course deliverability is going to improve when you send mail to those people who have expressly opted into your mail. 76% report an increase in open rates in the past 12 months; 75% say click- throughs are higher; 51%…

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Stop obsessing about open rates

stop-obsessing-about-open-rates

In 2020: 250OK says open rates were much lower than ESPs report. The Only Influencers list hosts a discussion about the value and use of open rates. A potential client contacts me asking if I can get their open rates to a certain percentage.A client shows me evidence of 100% inboxing but wants to improve their open rate.An industry group runs sessions at multiple meetings…

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Using Reply-To:

using-reply-to:

Yesterday I learned that some ESPs don’t support the reply to: address. I asked around to discover which ESPs did. Here’s what I learned. ESPs that support reply-to: ActiveCampaignAmazonSESConstantContactCampaign MonitorCordialDelivraDoListEloquaEmmaEpsilonGetResponseHubSpotiContactListrakMailkitMailUpMarketoN6PardotwordResponsysSailthruSFMCSharpspringTwilio / SendGridZeta Global Thanks to all the colleagues who answered my question.

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