filtering

Misinformation on filters

misinformation-on-filters

I’ve seen reports that someone is asserting that utm=COVID19 in URLs results in all mail going to bulk at multiple ISPs. This is the type of thing that someone says is true and dozens of folks believe it and thus a “deliverability phact” is born. For a plethora of reasons, this doesn’t pass the sniff test. Don’t believe everything you read on the internet. It’s…

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Troubleshooting delivery problems

troubleshooting-delivery-problems

Everyone has their own way of troubleshooting problems. I thought I would list out the steps I take when I’m trying to troubleshoot them. Clarify the problem. As a consultant, folks come to me asking me to help them solve their delivery problems. My first step is to get them to clarify what symptoms they’re seeing. Something happened to make them contact me, and that’s…

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