open rate

About the Apple thing

about-the-apple-thing

A lot of folks are talking about Apple’s recent announcement about building privacy protection into email. I have somewhat stayed out of the conversation and I’m not sure what I really think about it. This is a change to how a lot of folks use email and no one really likes change. I actually have a post I’ve been quietly working on talking about open…

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Stop obsessing about open rates

stop-obsessing-about-open-rates

In 2020: 250OK says open rates were much lower than ESPs report. The Only Influencers list hosts a discussion about the value and use of open rates. A potential client contacts me asking if I can get their open rates to a certain percentage.A client shows me evidence of 100% inboxing but wants to improve their open rate.An industry group runs sessions at multiple meetings…

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