Kickbox interviewed a bunch of us to find out what methods of opt-in we recommend. Go check it out. What’s your favourite method of opt-in?
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The key to improving deliverability
According to the UK DMA, marketers report improvements in deliverability after GDPR went into effect. I mean, thank you UK DMA for doing the research. Of course deliverability is going to improve when you send mail to those people who have expressly opted into your mail. 76% report an increase in open rates in the past 12 months; 75% say click- throughs are higher; 51%…
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