Recent Posts

Creating Internal Digital Marketing Benchmarks that Work

creating-internal-digital-marketing-benchmarks-that-work

Modern brands today are trying to benchmark their digital marketing campaigns to determine which ones are successful and inform improvements. But we find that many brands are often using their internal marketing benchmarks in an overly broad way. Correcting this problem requires a more granular approach to digital marketing benchmarks, one that groups campaigns by various characteristics to attain the apples-to-apples comparison you’re looking for:…

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ConvertKit’s September 2021 Deliverability Report

convertkit’s-september-2021-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports,…

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