Recent Posts

Doug & Friends Podcast: How to Become a Niche Expert with Chad White

doug-&-friends-podcast:-how-to-become-a-niche-expert-with-chad-white

I was pleased to join Doug Dennison, CEO at MailNinja and owner of Chimp Essentials, on his new podcast to talk about how to become a niche expert. On the show, I share my own personal journey, during which I’ve written three books and more than 3,000 posts and articles about email marketing and was named the Email Experience Council’s 2018 Email Marketer Thought Leader…

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3 ways to optimize your email program this Spring

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Spring is in the air! The perfect time to take a look at your email program and get a better understanding of what’s working, what’s not working, and where you might need some support.  Spring cleaning at work can provide an opportunity to practice being more mindful of the tasks you’re doing, promote a more […] The post 3 ways to optimize your email program…

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Why you should sell your ebook on your own website

why-you-should-sell-your-ebook-on-your-own-website

There’s a critical step between “I’ve created an ebook” and “I made a sale!” You have to decide where to sell it. There are plenty of options for selling an ebook, including Amazon Kindle Publishing, Gumroad, and NOOK Press. We think one spot rises above the rest, though—your own website. If you already have a site set up, adding an ecommerce tool to help you…

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