“Our blog just doesn’t drive leads.” I hear this a lot. And I get it. The best blog posts aren’t hard-sell pieces, they provide value without a purchase and are intended to education, nurture and persuade — not to drive someone to buy right now. But sometimes the issue is with the blog post page wireframe, not with the content. Read on for some simple…
Read More »How to Avoid the Spamhaus Radar
For our latest State of Email Live, we were joined by Sridhar Chandran, our very own solutions architect, and Matthew Stith, industry liaison for Spamhaus. First, let’s review some interesting email data from Sridhar. Inbox placement rates are rising. Average inbox placement rates were higher in February 2021 than in January 2021, increasing from 75% to 83%. When we dig a little deeper into inbox placement performance by industry, emails related…
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