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Ask our experts: Other than open rates, what should creators focus on to measure success?

ask-our-experts:-other-than-open-rates,-what-should-creators-focus-on-to-measure-success?

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement, open rates will soon become even less reliable when it comes to measuring the success of your email efforts. For many senders, open rates were the metrics they have historically focused on most. Now they’re left wondering, “what…

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32 of the best podcast names (and how to name your podcast)

32-of-the-best-podcast-names-(and-how-to-name-your-podcast)

Your podcast name is your first impression. It’s what makes someone decide that it’s a show they want to spend time listening to or if it’s one they’ll pass on. What’s the right podcast name? Your podcast name should reflect the ideal listener, the value your listeners get, and the perspective they’ll hear. That’s why you feel the pressure to pick the right name. The…

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Top 3 Ways to Avoid Email Spoofing Attacks

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It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. It should come as no surprise that nefarious characters have been emboldened by the crisis and are getting in on…

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Low on cash? Here’s how you can create a music website on a budget

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A solid music website is one of the biggest self-promotion tools an artist can have in 2021. Even in an age where social media seems to dominate the attention of your fans, musicians like you need a centralized hub where you can connect with your audience and showcase your work to the rest of the music industry. That hub? Your own music website. A musician’s…

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Data-Driven Marketers, Welcome to the Next Normal

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As we head into August, a sense of normalcy is beginning to reign, at least here in Ontario. People are talking about returning to work and school, businesses are hiring again and international travel restrictions are easing. Beneath the surface, however, it is a brand new world – one where work-from-home and Zoom meetings will […] The post Data-Driven Marketers, Welcome to the Next Normal…

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Announcing The Ultimate Guide to Omnichannel

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Today’s customers regularly switch between channels and devices when interacting with a brand. They might click on an email on their phone, switch to their laptop to do more research, and go in-store to make a purchase—and expect to do so seamlessly. The catch is that most businesses struggle to consolidate data from these different […] The post Announcing The Ultimate Guide to Omnichannel appeared…

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Webbula: If You Could Only Use 2 Email Metrics

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As part of their Ask the Experts series of video interviews, Webbula asked: “If you could only use two email metrics, which two would you use?” I was happy to be among eight email experts selected to answer. I said return on investment (ROI) to help prove business justification, and subscriber lifetime value to help align email marketing with those that are being served. I…

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An Antispam Masterclass for Great Email Marketing

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Email is highly prized for its measurability. Senders regularly benchmark their performance against historical yardsticks – and against their competitors! This continual quest to “know what great looks like” drove record registrations for our latest webinar. Special guests included Anna Frigerio, Insight Manager at the DMA; Stéphane Decamps, Head of Anti-Abuse & PR at Vade; Guillaume Séjourné, Head of Product Management at Vade; and Validity’s…

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From Spam to the Inbox: The Eargo Journey | Email Deliverability Unfiltered

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In this episode of our Email Deliverability Unfiltered, we’re joined by Ron Dorsey, the Director of Lifecycle Marketing at Eargo, a hearing aid manufacturer on a mission to help people hear life to the fullest. Together, we explore a real-life example of how best practices, careful planning, and patience work together to move Eargo from a spammy predicament back to the inbox. Watch Full Episode…

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