TimeLine Layout

July, 2021

  • 20 July

    Handling Disposable Emails in 2021: Allow or Block

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    Disposable emails are inevitable. Some view them as real miscreants that take advantage of offers, disguise activity, and commit to only a transient affair. Some view them as a way to manage and protect privacy. But, no matter how you view them, they will inevitably make their way into your list. In this month’s roundup, email experts from Netcore, Word to the Wise, ActiveCampaign, Campaign…

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  • 20 July

    The Advantages of Gender-Neutral Messaging

    the-advantages-of-gender-neutral-messaging

    Gender-neutral marketing creates new possibilities for your customers, allowing them to view your products and services free of gender constraints. To put it plainly, gendered marketing reduces your addressable audience and alienates a growing number of consumers who prefer gender-neutral messaging, while gender-neutral marketing is more inclusive and more reflective of our changing society. This is especially true for Generation Z, which are 40% of…

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  • 20 July

    Top 4 takeaways from Deliverability Defined season 2

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    Whether you’re a musician or an author, a blogger or an artist, email is the secret sauce to owning your audience and making a passion project your full-time hustle. While deliverability may sound like an algorithm with built-in metrics for success, there’s more than one way to reach the inbox and engage subscribers. Last season, we defined the ABCs of deliverability. In season 2, we…

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  • 20 July

    Are Solo Ads Right For Your Business?

    are-solo-ads-right-for-your-business?

    Looking for a faster way to generate leads and sell products? While they’re risky, some marketers swear by solo ads. See if they’re right for your business.

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  • 19 July

    Holiday Marketing Quarterly: Third Quarter 2021 Checklist

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    Oracle’s Holiday Marketing Quarterly gives B2C brands a quarter-by-quarter checklist for how to achieve more during the critical holiday season with their email marketing and other digital marketing channels. Along with guidance on planning, strategy, and prioritization, you’ll get advice and tips from some of Oracle Marketing Consulting’s more than 500 digital marketing experts. The third quarter is focused on the final prep for the…

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  • 16 July

    How to Grapple With Apple

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    The dust is settling following Apple’s announcement in early June of plans to introduce Mail Privacy Protection (MPP) for its native Mail client users. This feature prevents email senders from using tracking pixels to measure open rates and device usage, while also masking recipients’ IP addresses to prevent location tracking. While Apple acknowledges the impact a degraded open signal will have for legitimate purposes (e.g.,…

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  • 16 July

    4 Steps every company should take to protect sensitive data

    4-steps-every-company-should-take-to-protect-sensitive-data

    We live in a data-driven world. The data you collect, store, and use will shape your organizational strategy and provide new insights on how to best meet your customers’ needs. However, with great power comes great responsibility. Beyond the financial and legal risks, customers are demanding that the organizations they deal with handle their data […] The post 4 Steps every company should take to…

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  • 16 July

    Hyper-Personalization – What It Is and How to Use It

    hyper-personalization-–-what-it-is-and-how-to-use-it

    Want to learn more about hyper-personalization and what it can do for your business? In this detailed guide we provide explanations and examples you’ve been looking for.

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  • 16 July

    Paid newsletter best practices: Tried-and-tested tips from successful operators

    paid-newsletter-best-practices:-tried-and-tested-tips-from-successful-operators

    One thousand people. That’s all you need, according to the concept of 1,000 true fans (courtesy of Kevin Kelly). The idea is simple: rather than focus on building an empire of millions of semi-enthusiastic fans, you only need to find a core of super-enthusiastic fans. A more profound connection with fewer people can be worth just much as a superficial connection with millions. 1,000 true…

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  • 15 July

    Apple previews latest plans to reshape the open web—here’s what you need to know

    apple-previews-latest-plans-to-reshape-the-open-web—here’s-what-you-need-to-know

    Apple is once again making headlines for its latest announcement. On June 7 at the annual Worldwide Developers Conference (WWDC), Apple previewed a slew of new updates that include changes to its Intelligent Tracking Protocol (ITP) and Mail Privacy Protections, which are expected to rollout in September 2021.

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