Email Marketing Journal

Email for marketplace businesses

email-for-marketplace-businesses

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

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Email for marketplace businesses

email-for-marketplace-businesses

Your customer’s relationship with your brand is complex. To borrow a phrase from the Beatles, it’s more like a long and winding road than a short path from awareness to conversion. That’s why the “one size fits all” model of email marketing doesn’t work as well as it used to. Messages that treat every customer […] The post Email for marketplace businesses first appeared on…

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Grow Your Podcast with Free Marketing Tools

grow-your-podcast-with-free-marketing-tools

Podcast consumption is on the rise. There were more than 750,000 active podcasts in 2018, but that number jumped to 800,000 by the end of 2019.  Plus, advertisers are willing to spend more on the medium, with podcast ad spending expected to hit $354 million this year. Want to capitalize on all this growth? Then you need to grow your podcast audience.  How to grow…

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Freshworks Pricing (Formerly Freshsales) – What Do You Get?

freshworks-pricing-(formerly-freshsales)-–-what-do-you-get?

Freshworks CRM offers three different plans: Customer-For-Life, Sales Cloud and Marketing Cloud. The first is a kind of amalgamation of the Sales and Marketing Cloud, with an increased contact allowance. Within these three plans, you’ll have three tiers to choose from: Growth, Pro and Enterprise. To be honest, it’s not entirely clear how each plan differs as there is such a long list of features to sift…

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30+ of the best newsletter names (and how to name yours)

30+-of-the-best-newsletter-names-(and-how-to-name-yours)

Jump ahead Why your newsletter needs a name How to name your newsletter 5 places to include your newsletter name Ready to start something new? ConvertKit can help   Something magical happens when you give your project a name. It becomes real. That idea that you’ve tossed around for a month, a year, or (be honest) a lifetime starts to solidify. Whether an email newsletter…

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When Marketing Gets Downright SCARY

when-marketing-gets-downright-scary

The scariest stories are true. Certainly, Hollywood monsters and masked madmen elicit chills down a spine, but for most people, real-world scenarios are a particularly jarring way to strike fear into a person. Especially marketers. Why? Because our work isn’t private, our reports only available for our bosses to scrutinize. No, our typo is sent to 100,000 people, and you KNOW someone is about to…

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Your Small Business Saturday & Giving Tuesday Email Gameplan

your-small-business-saturday-&-giving-tuesday-email-gameplan

Big chain stores have Black Friday. Online stores have Cyber Monday. But there’s two more holiday shopping days you might want to pay attention to this year when planning your emails – Small Business Saturday and Giving Tuesday. Small Business Saturday is the Saturday after Thanksgiving and Black Friday.  And just a few days later, Giving Tuesday takes place.  Both Small Business Saturday and Giving…

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Do I Need to Send an Apology Email Because of This?

do-i-need-to-send-an-apology-email-because-of-this?

In the world of email marketing, mistakes are inevitable. Learn what to do if you when you make a mistake by watching this short video. During the first 5 minutes or less, you’ll determine whether you need to send a correction or apology email. You’ll also determine whether you need to send it to everyone you emailed or just a portion of them. After you…

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