Email Marketing Journal

How to serve multiple audience types


As we evolve as creators, it’s inevitable that our audiences evolve with us. If you find yourself serving multiple audiences, deciding which audience to speak to and when can feel like an impossible task that inevitably isolates one fan base or another. Unfortunately, with most mediums, creators must choose. In this episode, Alyssa and Melissa answer the question, how do you create for multiple audiences?…

Read More »

8 Lessons Learned from Giving 100+ Webinars


With the pandemic shutting down live conferences for the better part of the past two years, B2B marketers have leaned hard on virtual events. And as the number of webinars has risen, so too have people’s expectations. That’s a challenge because there are so many ways big and small to mess them up. Based on the 100-plus webinars I’ve done, plus the hundreds more I’ve…

Read More »

How YouTuber Nick True uses dedicated lead magnets and automations to grow his email list to over 10,000 subscribers


An often-repeated form of personal finance advice: the best kind of savings are the kind you never have to think about. Setting and forgetting your 401k, Roth IRA contributions, or your loan payments is the first step toward financial independence — one of the many pieces of advice that personal finance expert Nick True and his wife Hanna at Mapped Out Money share with their…

Read More »

How the Great Resignation is Affecting Your Data


Earlier this year, an unprecedented number of professionals quit their jobs or stepped into new roles in response to the pandemic. This initial wave of resignations resulted in an ongoing trend of employees leaving their jobs, more commonly referred to as the “Great Resignation.” Resignations initially picked up steam in April and stayed high throughout the remainder of 2021. Nearly four and a half million…

Read More »

Everything you need to know about virtual assistants as a creator


My number-one secret to a good vacation? Befriending the hotel concierge. Concierges know the ins and outs of the area you’re staying in. They can give you personalized recommendations for activities, get you a table at the hottest restaurant in town, and help you solve unforeseen issues. Now imagine having someone like that for your business. Someone with the expertise to help you with tasks…

Read More »

Are You Rickrolling Your Email Subscribers?


Email is a rockstar tool for engaging with fans who sing your brand’s praises. But if you’re not following common email best practices, there’s a chance you may be Rickrolling your subscribers. For those not familiar with meme culture, Rickrolling involves tricking someone into listening to Rick Astley’s 80s pop song “Never Gonna Give You Up.” While Rickrolling is an effective way to troll your…

Read More »