Email Marketing Journal

Purging to prevent spamtraps

purging-to-prevent-spamtraps

Someone recently asked when they should purge addresses to remove spamtraps. To my mind this is actually the wrong question. Purging addresses that don’t engage is rarely about spamtraps, it’s about your overall communication processes. Well maintained traps will actively bounce mail for 6 – 12 months before turning the address into a trap. In those cases it’s mostly the whole domain being turned into…

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Email Design in 2019: A Look Back

email-design-in-2019:-a-look-back

Did you catch our live Twitter chat with Email on Acid this week? We sat down with many #emailgeeks to talk all things email and design! We got some great answers and wanted to share our key take-aways.   What email trends took off in […] The post Email Design in 2019: A Look Back appeared first on .

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Preparing your loyalty marketing program for 2020

preparing-your-loyalty-marketing-program-for-2020

A universal challenge loyalty marketers have is obtaining a 360-degree view of their customers. There’s lots of discussions around budget, specifically as it relates to technology, along with the complexities of integrating customer databases to achieve a 360-degree customer view.As we’re preparing our loyalty program initiatives for the new year ahead, it’s important to take time and evaluate the state of your existing program.

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Don’t follow the flock: Why marketers should try new things.

don’t-follow-the-flock:-why-marketers-should-try-new-things.

**Editor’s note: We’re happy to share another guest blog from one of our partners! This time, we bring you an original post from Kimberly de Silva from Mapp.** Often, the longer you are in business, the more reluctant you are to change. We all know that person at the company who says, “But we’ve always […] The post Don’t follow the flock: Why marketers should…

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The Power of Instagram

the-power-of-instagram

“If Facebook demonstrates that everyone is boring and Twitter proves that everyone is awful, Instagram makes you worry that everyone is perfect – except you.” – The Guardian   We can’t avoid social media, it consumes our everyday life. With everyone ‘doing it for the […] The post The Power of Instagram appeared first on .

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Fact: Engagement Impacts Deliverability

fact:-engagement-impacts-deliverability

We’ve heard predictions of the death of email for years. Like those who predict the end of the world, it’s largely agreed that these people don’t know what they are talking about. Email isn’t dying. But that doesn’t mean it’s not changing. Technology is advancing, email recipients are interacting differently, and mailbox providers are adjusting their algorithms. And the same goes for Validity. Our technology is advancing, our understanding of…

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4 Essential Landing Page Elements

4-essential-landing-page-elements

Table of Contents Why use landing pages Inside the anatomy of a good landing page Optional landing page elements Build your own free landing page with ConvertKit Every marketer seems to be talking about the importance of building an email list, but sometimes it’s hard to know where to start. For us, it’s pretty simple- the easiest way to start growing your list is to…

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