Email Marketing Journal

Check out new landing page features that supercharge your growth


Have you seen the awesome new features in AWeber’s Landing Page builder?  Now you can more deeply  personalize your landing pages and make them even more impactful. Read on to learn about all the awesome new features and how you can put them to use for your business. Increase conversion with personalized custom subdomains  Create custom subdomains to personalize your landing page links for all…

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Holiday Email Tips for Marketers During COVID-19


It’s no surprise this year’s biggest shopping season is going to look a little different due to COVID-19 and its impact changing the retail landscape. Many brands have been fighting an uphill battle during this pandemic to stay relevant in the mind of the consumer. In order to adequately plan for a successful holiday shopping season, it’s critical for brands to get ahead of the…

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4 Steps to easily plan your email marketing for holiday promotions


In episode 12 of the Deliverability Defined podcast, Melissa and I discuss the steps you should take today to start preparing for your holiday promotions: How to plan your email marketing for holiday promotions in 4 steps You might think it's too soon to talk about holiday promotions, but for email marketing, the time is now! The holidays often involve the biggest promotions of the…

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On-Demand Webinar: The Hierarchy of Subscriber Needs


The key to modern email marketing success is creating relevance for your subscribers. However, this cure-all is often discussed in vague, mystical terms within the narrow context of company-specific examples. Although relevance is indeed in the eye of the beholder, achieving it is both describable and measurable. The Hierarchy of Subscriber Needs is your roadmap for understanding the various components that create relevance and also…

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The Wait is Over: Introducing Everest, the Newest Email Success Platform from Validity


It’s here. After months of hard work in one of the strangest and challenging years experienced, we’ve combined (and improved) the best features of the two industry-leading email deliverability technologies to create the premier email success platform. Meet Everest. MyEverest Custom Dashboard With Everest, users benefit from exclusive data feeds, access to the largest data network in the industry, and widespread integration and support within…

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This Week in Commerce: Natalia Tabilo, Yoga teacher


As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce- your insider's peek into how creators like you are using the new tool and updates on what's coming next. How yoga teacher Natalia Tabilo uses ConvertKit Commerce to sell their Yoga for All Bodies Master Class. The creator: Natalia Tabilo is a Body Positive yoga teacher and the founder of Yoga…

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DMA Awards 2020: Pursue Excellence and Success Will Follow


At Validity, we know how important it is to keep our finger on the pulse of industries at the heart of our mission. An essential part of that is recognising extraordinary brands for doing extraordinary things. After all, excellence is taking the ordinary and doing it in an extraordinary way. We know Validity customers fit the bill neatly, and that’s why we’d like to help…

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The fashion outsider


Five-year-old Brandice Daniel and her mom walked hand-in-hand, straight to the sewing and fabric section of the store; “Pick a pattern out of the simplicity book,” her mom said. My mom sewed our clothes. Not because my mom was a designer, but because we were struggling so much financially. But young Brandice was uninspired by the simple patterns in the simplicity book. She preferred the…

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How to Create the Perfect Email Marketing Strategy


Email is pretty darn powerful. In fact, for every dollar spent on email, businesses earn 40 dollars return on their investment. But before you can grow your email list, you need a plan. With an email marketing plan in place, you’ll have a better sense of what you need to do and who you need to target. 62 percent of businesses that document their content…

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EmailTalk Podcast: The Impact of Coronavirus on Email Marketing with Chad White


I join Taxi for Email Founder Elliot Ross on episode 2 of his new EmailTalk Podcast to discuss how the coronavirus has affected email behavior. But along the way, we discuss a wide range of other topics. In the podcast, I share: Two truths and lie about my book-writing career My email origin story of how I fell into the email marketing industry How email…

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