Email Marketing Journal

“What do I want to say?”

“what-do-i-want-to-say?”

A story about how to make a living as an artist, create work that resonates, and reach for ‘impossible’ dreams. My first email address was shortnsweet22345@yahoo.com. Dave Barnes laughs when I tell him; he’s familiar with email addresses like that because he’s been collecting ones just like it for 20 years. His first email list came by way of clipboards in the back of music…

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How to Use a Landing Page to Test a New Idea

how-to-use-a-landing-page-to-test-a-new-idea

Table of Contents 3 reasons to test your idea with a landing page 4 steps to create an idea validation landing page Create a free landing page in ConvertKit to test your idea Every successful business starts with an idea, a simple “what if” question that unlocks a world of new possibilities. If you’re like most content creators, coming up with new ideas isn’t the…

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Mentally modelling filters

mentally-modelling-filters

When we talk about filters, we often think there is one filter. But, in many cases there are multiple stages of filters, each examining mail in a different way. In deliverability terms the easiest filters to ignore are the individual user filters. Mostly because there’s nothing we can do about those. These are the baysean style filters built into a lot of email clients as…

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How to Prevent Affiliate Marketing from Cannibalizing Your Email Channel

how-to-prevent-affiliate-marketing-from-cannibalizing-your-email-channel

Have you ever taken a step back and looked at your own shopping habits and tried to understand how they impact the way you evaluate digital marketing performance at your company? I know I’ve developed a tendency to stop at checkout—no matter what website I am on—and search the internet for any available coupons, says Peter Briggs, Director of Strategic Services at Oracle Marketing Cloud…

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Sendinblue vs Mailchimp – Our Complete Comparison Guide

sendinblue-vs-mailchimp-–-our-complete-comparison-guide

Atlanta-based Mailchimp is a pretty big name, serving more than 20m customers worldwide. However, after spending some time comparing providers I can’t help but wonder if the attraction is more tied up in the marketing than the actual product. Perhaps notoriety isn’t everything? Since Mailchimp started charging users per contact, as opposed to just subscribed contacts (which was previously the case), I wanted to see how it fared…

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Purging to prevent spamtraps

purging-to-prevent-spamtraps

Someone recently asked when they should purge addresses to remove spamtraps. To my mind this is actually the wrong question. Purging addresses that don’t engage is rarely about spamtraps, it’s about your overall communication processes. Well maintained traps will actively bounce mail for 6 – 12 months before turning the address into a trap. In those cases it’s mostly the whole domain being turned into…

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