Email Marketing Journal

Email Deliverability Unfiltered: Email List Management

email-deliverability-unfiltered:-email-list-management

This month's topic comes right on time as we enter Q4 and brace for what is bound to be the biggest online shopping season the marketing world has ever experienced. Now is usually the time marketers start adopting less than ideal list management practices. The consensus among all of us deliverability folks is a resounding, "Don't Do It!" But alas, those lofty marketing goals remain,…

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How 5G Wireless Will Impact Marketers

how-5g-wireless-will-impact-marketers

When 5G wireless networks and devices start to take hold later this year, they will fundamentally change consumer behavior and open up new marketing opportunities for companies, as well as new pitfalls. It’s a game-changer because 5G wireless is roughly 10 times faster than today’s 4G networks and provides much more accurate location information. Just like the arrival of 4G made it possible for services…

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Deliverability terminology you need to know

deliverability-terminology-you-need-to-know

Jump ahead Deliverability terminology Links Try ConvertKit's deliverability in action Stay in Touch   In episode 17 of the Deliverability Defined podcast, Melissa and I define the deliverability terminology that anyone who sends emails should be familiar with in order to reach the inbox of their subscribers. Deliverability terminology Delivery When an email is successfully accepted by the receiver’s mailbox at the end of the…

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This Week in Commerce: How a cosmetologist made $1,500 pre-selling his course with ConvertKit Commerce 

this-week-in-commerce:-how-a-cosmetologist-made-$1,500-pre-selling-his-course-with-convertkit-commerce 

As the ConvertKit Commerce beta launch continues, we're here for another installment of This Week in Commerce– your insider's peek into how creators like you are using the new tool and updates on what's coming next. How a cosmetologist made $1,500 pre-selling his course with ConvertKit Commerce The creator: James Jemison is a digital product creator for The Hair Constructor where he helps wig makers and hairstylists…

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Litmus Live Week: The Factors that Affect Email Deliverability

litmus-live-week:-the-factors-that-affect-email-deliverability

Inbox placement often feels like it’s out of marketers’ hands. However, the truth is that businesses have a tremendous amount of control as to whether inbox providers view their emails as safe or spam. That was the overarching message of my presentation at Litmus Live Week last week. To help empower marketers to take full ownership of their deliverability, I discussed the seven factors that…

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How to Build Marketing Funnels with Email

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You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product.  But if you don’t have a start-to-finish plan for connecting with your subscribers at every stage of their customer journey, you’re wasting your time.  Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just…

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ConvertKit vs ActiveCampaign – A Slam Dunk?

convertkit-vs-activecampaign-–-a-slam-dunk?

Google tells us that ActiveCampaign gets, on average, double the hits when compared to ConvertKit. But does that mean it’s actually a better email marketing service? I’m going to use this ConvertKit vs ActiveCampaign review to dissect everything from ease of use and price all the way to deliverability. ConvertKit vs ActiveCampaign: Summary Both ConvertKit and ActiveCampaign charge you based on subscriber count rather than emails sent,…

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When is the best time to send a newsletter?

when-is-the-best-time-to-send-a-newsletter?

Jump ahead The best days to send emails The best hours, or time of day, to send newsletters Don’t send your newsletters until you’ve considered these keys How to pick the best time to send a newsletter Start sending your newsletters at the right time   You put a lot of effort into your newsletters. You fret over the right design to use (or whether…

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