Email Marketing Journal

Decolando para a caixa de entrada: os segredos da Virgin Atlantic para o sucesso do e-mail

decolando-para-a-caixa-de-entrada:-os-segredos-da-virgin-atlantic-para-o-sucesso-do-e-mail

Quer saber como é a excelência em e-mail? Basta olhar para o céu.  A Virgin Atlantic administra um programa de e-mail de primeira classe e foi um prazer conversar com Jon Lockie da Virgin, Lead Email Developer, e Tom Nowell, gerente Customer Data and Market Database, no episódio 34 do State of Email Live.  Continue lendo para aprender uma ampla variedade de táticas de e-mail

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ConvertKit’s August 2022 Deliverability Report

convertkit’s-august-2022-deliverability-report

One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private, such as our finances. One commonly asked question by creators looking for a new email marketing platform is, “How is your email deliverability?” Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports

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Help! Am I Suffering from List Fatigue?

help!-am-i-suffering-from-list-fatigue?

Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or complaints lately? You may have a case of (dun dun dun…) list fatigue. If left unaddressed, list fatigue can take a major toll on your email program, and ultimately, your bottom line. Let’s dive deeper into what list fatigue is, how to fix it, and how

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Case Study: How many products does it take to optimize revenue?

case-study:-how-many-products-does-it-take-to-optimize-revenue?

How many products should you include in an email to optimize revenue? As marketers, we have to balance the number of products we present to potential customers. Too few and you may lose sales because there aren’t enough options; too many and you may lose sales due to analysis paralysis. This is a test I do a lot with clients sending multi-product emails. We work

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Good Taxonomy Leads to Great Digital Marketing Optimization Opportunities

good-taxonomy-leads-to-great-digital-marketing-optimization-opportunities

Digital marketing is flush with optimization opportunities, but only if you have a highly organized program. A central key to that is having a solid taxonomy, where you use tagging to keep track of various program elements. This kind of tagging system is key to easily and regularly optimizing your: Audience acquisition sources Calls-to-actions Content types Campaign performance Let’s talk about how tagging helps with

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How to land sponsorships from major brands as a creator

how-to-land-sponsorships-from-major-brands-as-a-creator

Joshua Bell is one of the best violinists in the world. But when he was asked to busk in the L’Enfant Plaza Station in Washington, D.C. with his 3.5 million dollar violin, he only collected a measly $32. Thousands of people rushed past the world-renowned violinist, but only 20 people (roughly) tossed a bit of change into his violin case. As it turns out, context

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Preparing for BIMI Support in Apple

preparing-for-bimi-support-in-apple

Apple’s new BIMI support changes everything, but they need the other mailbox providers to play ball. Here’s how they’ll be able to work together to do that. Not everyone has iCloud accounts so you may not have noticed the new(ish) header: Authentication-Results: bimi.icloud.com; bimi=skipped reason=“insufficient dmarc” Knowing Apple was moving to support BIMI this fall, this header was likely tied to that. Then Spam Resource

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