Email Marketing Journal

2022 Deliverability Predictions

2022-deliverability-predictions

2021 was quite the year! The email industry got tossed around a bit by Apple’s MPP release and multiple cyber-security attacks. This has driven changes in the world around the email industry—pivoting to focus on customer privacy and digital security. But how will, if at all, this impact deliverability in 2022? In this month’s roundup, email experts from Iterable, Netcore, SocketLabs, Twilio as well as…

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The audience-building flywheel

the-audience-building-flywheel

A question creators commonly ask is, “how do I get more subscribers?” As a brand new creator, finding followers is probably your top concern. And although there are many answers depending on who you ask, the best explanation may be something called the flywheel effect. In short, you have to put out content consistently and strategically, blending social media with email to reach the most…

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Get Out of the Haus! How to Get Delisted From Spamhaus

get-out-of-the-haus!-how-to-get-delisted-from-spamhaus

The most dreaded block listings digital marketers face are from Spamhaus. Even the most sophisticated senders can find themselves on Spamhaus’ block lists. To avoid major damage to your email program, it’s important to understand how to prevent a listing and how to react if you’re listed by Spamhaus.  What is Spamhaus?  Spamhaus is an international authority on IP and domain reputation, founded in London…

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What Is IP Warming & Why Is It Important?

what-is-ip-warming-&-why-is-it-important?

An Introduction to Email Warming New sending identities result from many things—the creation of a new message stream, a new dedicated IP, a new email sending domain, a new ESP integration, a rebranding, a new sender, a platform migration, and so on. The process by which you introduce and establish your new sending identity is a foundational topic in the world of deliverability. It goes…

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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Case Study: Opt-in Email Lists Deliver Conversion Rates Up to 21-Times Those of Not-Opt-in Lists

case-study:-opt-in-email-lists-deliver-conversion-rates-up-to-21-times-those-of-not-opt-in-lists

Do opt-in email lists really perform better than non-opt-In lists? And, if they do, is the difference significant? Based on my 25+ years in the industry – the answers are yes and yes. But it’s always nice to get a case study to support it, especially when there’s solid quantitative data. So here we go. Most of the clients I work with have their own…

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First Quarter 2022 Holiday Marketing Quarterly

first-quarter-2022-holiday-marketing-quarterly

The holiday season doesn’t have an off-season. Having a successful holiday season means executing a successful four-quarter strategy. Oracle Consulting’s Holiday Marketing Quarterly gives you a quarter-by-quarter plan for how to achieve more during the critical holiday season with your digital marketing efforts. The first quarter is focused on seizing opportunities, mitigating risks, learning from the just-passed holiday season, and starting to make the larger…

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2022 Outlook: Email Marketing Trends

2022-outlook:-email-marketing-trends

No Bullsh*t Advice From Email Experts As much as we love email as a tried-and-true marketing channel, it is always evolving. This has especially reigned true over the last few years. GDPR, a global pandemic, and recent Apple privacy updates have rewarded those email marketers who can spot trends ahead of time and adapt accordingly. So for our first installment of No Bullsh*t Advice, we…

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5 best low-cost email marketing tools for content creators on a budget

5-best-low-cost-email-marketing-tools-for-content-creators-on-a-budget

Bargain-hunter. Frugal. Thrifty. Whatever term you use to describe yourself, one thing’s for sure: keeping your expenses in check is smart business. But the cheapest option isn't always the best for your needs. There are other factors besides cost to consider when choosing an email marketing tool. A real bargain strikes the perfect balance of affordability and value, without sacrificing essential functionality like deliverability, support,…

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