Email Marketing Journal

AWeber’s Live Video Show Is about to Launch — and It’s Unlike Anything You’ve Ever Seen

aweber’s-live-video-show-is-about-to-launch-—-and-it’s-unlike-anything-you’ve-ever-seen

At AWeber, our mission is to help small businesses succeed with powerfully-simple marketing tools and the support you need to use them.   That’s why we regularly host free summits and webinars about marketing. It’s why we write a blog focused on email marketing, and we send our weekly newsletter FWD: Thinking. And it’s also why we offer 24/7 customer solutions.   Now, I’m proud…

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Bad marketing automation, part deux

bad-marketing-automation,-part-deux

Back in April I wrote about some poor marketing automation that ended up spamming me with ‘cart abandonment’ emails when the issue was the company’s credit card processing went down. That post has now been scraped by the spammers Moosend and they keep sending me… poorly targeted automated spam. So, yes, Moosend (who are prolific and annoying spammers) are sending me spam about a blog…

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Testing and data driven decisions

testing-and-data-driven-decisions

There’s a lot of my education in the sciences that focused on how to get a statistically accurate sample. There’s a lot of math involved to pick the right sample size. Then there’s an equal amount of math involved to figure out the right statistical tests to analyse the data. One of the lessons of grad school was: the university has statistics experts, use them…

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Troubleshooting: the questions

troubleshooting:-the-questions

In my post earlier this week, katie asks: what do you do next when the problem statement is as non-specific as “open rates are falling”? how would you go about getting from there to that next level of marketing email from our ESP goes to bulk? That’s a great question, and will help me explain pieces I didn’t in the initial post. The observation here…

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How to Connect Your Landing Page to Your Sales Funnel

how-to-connect-your-landing-page-to-your-sales-funnel

Every good sales pitch starts with a ______. How would you fill in the blank? If you said “an effective product” or “a helpful service,” you’d be right about what a sales pitch should ultimately end with, but you should begin that pitch with a landing page. Landing pages allow you to dedicate your headline, description copy, imagery, and call-to-action to one specific offer. The…

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ConvertKit Goes Freemuim

Yes, you read that right. Just in time for our 7th birthday, ConvertKit is making the switch and adding a completely free plan to our pricing. Our mission is to help creators earn a living and we believe that by adding a free entry-point we are removing a large roadblock for beginner creators towards earning a living online. Right now so many creators start on…

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ConvertKit Goes Freemium

convertkit-goes-freemium

Yes, you read that right. Just in time for our 7th birthday, ConvertKit is making the switch and adding a completely free plan to our pricing. Our mission is to help creators earn a living and we believe that by adding a free entry-point we are removing a large roadblock for beginner creators towards earning a living online. Right now so many creators start on…

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