Email Marketing Journal

Email Marketing vs. Social Media: Which is Better?

email-marketing-vs.-social-media:-which-is-better?

Email marketing vs. social media. "Email marketing is dead." "That social channel is old news." How many times have you heard phrases like this, pinning tried and true marketing channels against each other like gladiators gone to war? I know my answer: too many to count.  So called ‘experts’ have a bad habit of killing off marketing channels that have been around a while in…

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Why you shouldn’t sell your ebook on Amazon

why-you-shouldn’t-sell-your-ebook-on-amazon

Jump ahead Why you shouldn’t sell your ebook on Amazon How ConvertKit helps you sell your ebook How to upload your ebook in ConvertKit Commerce You’ve finished your book, and now it’s time to share it with the world. The hard part — the writing — is over, right? But for authors Alex Hillman and Ryan Law, the frustrations were only beginning. It seemed like…

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Innovation Starts With “A”

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For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. One upside is that innovation thrives during periods of disruption, and we’ve seen many examples this year. In this blog, we’ll review how this has reshaped email marketing—for the better! Authentication: The COVID-19 pandemic provided many new opportunities for fraudsters. Security vendor Mimecast reports a 26% increase…

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Early Holiday Promotions Cannibalize Email Marketing and Sales on Thanksgiving and Black Friday

early-holiday-promotions-cannibalize-email-marketing-and-sales-on-thanksgiving-and-black-friday

Concerned about the effects of new pandemic-related restrictions on their operations and consumer optimism, retailers launched their “Black Friday” email promotions early—and the impact of that decision could plainly be seen in Thanksgiving and Black Friday email volume and retail sales. Oracle CX Marketing Consulting predicted a 10% increase in email volume on Thanksgiving and a 3% increase on Black Friday during their Choosing the…

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Understand Email Tagging: The First Step to Segmenting Your Audience

understand-email-tagging:-the-first-step-to-segmenting-your-audience

It’s no secret that sending personalized emails is the best way to make sure the right content gets delivered to the people who want it most. But to understand personalization, we first need to understand tags.  But what are tags and how do you use them? Getting started with tags can seem a bit overwhelming at first, especially if you have not used them before…

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20 Holiday Email Subject Lines to Inspire Merry Messages

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The holiday shopping season is in full swing! And that means everyone's on the lookout for the best deals from brands they love. But shopping may look a bit different in 2020 than it did in year's past. Instead of shopping at brick-and-mortar shops this year, many could turn to the internet as their preferred shopping method. In fact, many holiday promotions have already begun.…

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7 Ways 5G Wireless Will Impact Digital Marketers

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With Apple joining Samsung and others in officially announcing 5G-compatible phones, the next generation of mobile technology has truly arrived. This new age opens up a variety of opportunities for marketers because 5G wireless promises speeds that are roughly 10 times faster than today’s 4G. In this post, Jonathan McClure says there are seven areas that marketers should focus on: More Video Richer Website Design…

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