Email Marketing Journal

‘Tis the Season: The Ultimate Guide to Planning Holiday Emails

‘tis-the-season:-the-ultimate-guide-to-planning-holiday-emails

2019 marked the first-ever trillion-dollar holiday shopping season, but does that mean the 2020 holiday shopping season will be merry and bright, too? Even amidst the pandemic, experts expect the majority of consumers to turn to online shopping this year. In fact, ecommerce sales are expected to grow by 25%-35% year-over-year.  With shoppers hesitant to return to retail stores, 66% of shoppers plan to spend…

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Acquiring & Retaining Customers: A Shared Responsibility for Growth

acquiring-&-retaining-customers:-a-shared-responsibility-for-growth

In a recent webinar series with Ben McCarthy and Lucy Mazalon from SalesforceBen, we explored the three inseparable principles of CRM success, and how – especially when it comes to data and marketing – shared responsibility yields the biggest returns. We also presented unique analysis based on Validity’s DemandTools users and answered key questions such as which modules are most used, when this happens, and…

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The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

the-honeymoon-effect:-new-subscribers-click-at-a-rate-116%-greater-than-existing-subscribers

For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something I call the honeymoon effect – newer people on your list are typically more excited to receive your email – and more likely to read and take action on it. Here’s a case study showing that new subscribers open at…

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The Honeymoon Effect: New Subscribers Click at a Rate 116% Greater than Existing Subscribers

the-honeymoon-effect:-new-subscribers-click-at-a-rate-116%-greater-than-existing-subscribers

For most organizations, older names on your list will perform less well than people that recently opted in to receive email from you. It’s something I call the honeymoon effect – newer people on your list are typically more excited to receive your email – and more likely to read and take action on it. Here’s a case study showing that new subscribers open at…

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ZeroBounce: Focus on Managing Subscribers, Not Campaigns

zerobounce:-focus-on-managing-subscribers,-not-campaigns

I recently joined Corina Leslie for an interview on the ZeroBounce Blog. We talked about everything from how to learn more about email marketing to the biggest mistakes email marketers make to what to keep in mind this holiday season. For instance, Corina asked… How did you get into email marketing? How did you learn so much about email? What or who do you credit…

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10 Best Ecommerce Tools to Sell More with Email Marketing

10-best-ecommerce-tools-to-sell-more-with-email-marketing

Did you know 80% of retail professionals say email marketing is their most significant customer retention driver? Plus, it costs 5 times as much to attract new customers than to keep existing ones. That’s where email marketing becomes a vital tool to growing your business. But we’re willing to bet that email marketing isn’t the only tool you use to run your ecommerce business. And…

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Understanding Email Click Rates

understanding-email-click-rates

Marketing metrics are just numbers. Without the proper understanding and context, you can’t turn these numbers into the valuable insights you need to make better tactical and strategic decisions. In this series of posts, we’ll look at a variety of marketing metrics, discussing how to measure each one, how to use each one, and how to benchmark your performance. In this post, we’re examining email…

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Are You Haunted by Mysterious Email Performance Issues?

are-you-haunted-by-mysterious-email-performance-issues?

When there’s something strange in your email campaign performance, who ya gonna call? TEAM EVEREST! The first signs of an email performance problems could be small, innocuous. Perhaps your delivered rate is lower than usual, or your open rate is noticeably different than recent, similar sends. These little signals are tip-offs there is a larger issue at play, and you need more information to figure…

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How to create a paid newsletter

how-to-create-a-paid-newsletter

Jump ahead What is a paid newsletter? Why start a paid newsletter? How to launch your first paid newsletter Launching a paid newsletter is a marathon, not a sprint   The year was 1704. Boston postmaster John Campbell was putting the finishing touches on the first issue of the Boston News-Letter—a single-sheet packed on both sides with the most important news from the time. The…

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