Email Marketing Journal

How Marketers Should Adapt to Dark Mode for Email

how-marketers-should-adapt-to-dark-mode-for-email

Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if so, exactly what changes should we make? In this post, we…

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Email open rates are actually up to three times lower than reported.

email-open-rates-are-actually-up-to-three-times-lower-than-reported.

Open rates are a key engagement signal for marketers. I mean, the name says it all—it’s the rate at which your recipients are opening the email you send them. Who wouldn’t be invested in understanding how many emails are opened? For all intents and purposes, it’s an indicator of a great subject line, or a […]

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Leveraging Email to Build Customer Loyalty

leveraging-email-to-build-customer-loyalty

No Bullsh*t Advice From Email Experts How do you make a customer fall in love with your brand? And what part does email marketing play in creating a loyal customer? This month, we asked email marketing experts from Campaign Monitor, AWeber, dotdigital, eFocus Marketing, Mailninja, Email On Acid, Email Uplers, emailmonday & Zettasphere to discuss how email marketers can leverage email to build customer loyalty.…

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After Google’s news, Epsilon-Conversant is positioned to thrive in the new advertising ecosystem

after-google’s-news,-epsilon-conversant-is-positioned-to-thrive-in-the-new-advertising-ecosystem

The need to know: Google announced they will deprecate third-party cookies over the next two years. As much of the adtech industry’s solutions are built on third-party cookies, many are uncertain about the implications for their digital media campaigns and partners. Anticipating a world without third-party cookies years ago, Epsilon-Conversant’s solutions are well-positioned to thrive in the new advertising ecosystem. What’s happening? On January 14,…

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5 Amazing Ebook Landing Page Designs (and 4+ Mistakes to Avoid)

5-amazing-ebook-landing-page-designs-(and-4+-mistakes-to-avoid)

There are two key reasons you want to create an ebook landing page: To convert qualified leadsTo grow your email list audience, making it a hub for potential customersYet, choosing the right landing page design for your ebook can become a painstaking task. Questions that may plague your mind include: Should you use a long copy or a short one? Which landing page creation tool…

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Troubleshooting: part 3

troubleshooting:-part-3

As I continue to think about how people troubleshoot email delivery I keep finding other things to talk about. Today we’re going to talk about the question most folks start with when troubleshooting delivery. “Did ISP change something?” At least once a week I check some delivery or email fora and some form of the question is sitting there. “Did X change something? We haven’t…

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2020 Valentine’s Day GIF Guide

2020-valentine’s-day-gif-guide

This Valentine's Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created 12 downloadable Valentine's Day GIFs!…

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