Email Marketing Journal

Things to check before you click “send”

things-to-check-before-you-click-“send”

So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict your deliverability future and improve not only your business but your subscribers’ experience as well. In this episode, Alyssa and Melissa outline tips for proactively preventing deliverability issues before your email even reaches a recipient. Some of…

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What you need to know about the Consumer Data Protection Act

what-you-need-to-know-about-the-consumer-data-protection-act

Jan. 1, 2023 – Put this date in your calendar and circle it in red. It’s the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company’s operations. I’m talking about Virginia’s Consumer Data Protection Act – commonly referred to by its acronym […] The post What you need to know about the…

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What you need to know about the Consumer Data Protection Act

what-you-need-to-know-about-the-consumer-data-protection-act

Jan. 1, 2023 – Put this date in your calendar and circle it in red. It’s the day the second major state law governing consumer data privacy and security goes into effect, and it will likely affect your company’s operations. I’m talking about Virginia’s Consumer Data Protection Act – commonly referred to by its acronym […] The post What you need to know about the…

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12 Inclusive Design Changes to Increase Your Marketing Engagement

12-inclusive-design-changes-to-increase-your-marketing-engagement

The Americans with Disabilities Act (ADA), 21st Century Communications and Video Accessibility Act (CVAA), and other laws forced companies to make their stores, marketing campaigns, and other aspects of their business more accessible to people with disabilities. However, many brands began to realize that huge portions of their customer base benefit from such accommodations. The understanding that people with permanent, temporary, and situational challenges all…

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The Real Cost of Spam Complaints

the-real-cost-of-spam-complaints

Let's face it, spam complaints happen. If you are sending email, you are bound to get a few spam complaints. But at what point do negative indicators, like spam complaints, start impacting your sender reputation and your ability to reach your subscriber’s inbox? Or when do they begin to raise the red flag or skyrocket to DEFCON 10 at your ESP? This month, we've asked…

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Cycling Through Trust, Data, and Engagement with WiggleCRC’s Ed Tibbitts

cycling-through-trust,-data,-and-engagement-with-wigglecrc’s-ed-tibbitts

The pandemic has highlighted the importance of messaging relevance and brand trust, and the email channel has been well-positioned. The DMA’s Consumer Email Tracker 2021 (sponsored by Validity) shows relevance is now the leading reason consumers like brand emails, and brand recognition is the top reason consumers open emails. But how do email programs achieve this? To help answer this question, I was joined by…

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How to automate your coaching business in 5 easy ways

how-to-automate-your-coaching-business-in-5-easy-ways

Running a successful coaching business means you have a lot of plates to keep spinning. You’re busy running coaching sessions, onboarding new clients, creating new programs, managing social media…the list is endless! And even though coaching is a fantastic business model, you’ll burn out if you’re always trading time for money. But what if you’ve already outsourced what you can and your rates are already…

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