Email Marketing Journal

The State of Email Sign-ups Webinar Recap

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Featuring Kickbox + eFocus Marketing Orignially aired on Thursday, April 16, 2020 It’s no secret that marketing is becoming increasingly digitized, and email marketing is playing a huge role in driving ROI as competition increases. This is especially true for companies in the US and UK, which are leading markets in the shift from brick-and-mortar to digital marketing. To better understand and analyze best practices…

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Blast, Harvesting, Purchased Opt-in, Engagement, and Click Rate: Email Vocabulary

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For some reason, a lot of the people I’ve been communicating with lately are using the term ‘blast’ to describe sending to their email list. It reminded me of this article, which I originally wrote for my ClickZ column in 2011. Enjoy! My mother taught me, from the time I was small, that words matter. In my family, saying “I’ve got to pee” wasn’t an…

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Email Deliverability Unfiltered: Gaps in MarTech

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There are so many factors to consider when diagnosing issues with deliverability, from data collection, management and authentication to targeting and content. If your company doesn't have a dedicated deliverability team, these tasks often fall on the marketer's plate which is why having the right technology is so important. Unfortunately, getting to the root of your issue can be time consuming and oftentimes deliverability tools…

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The State of CRM Data Management 2020

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What’s the impact of CRM data quality on your business?  What do the “elite eight” percent of top performing companies do to maintain high data quality in their CRMs?  Validity partnered with global research firm Demand Metric to measure the impact CRM data quality has on a company’s overall revenue and the effectiveness of sales teams. We reveal the findings in our State of CRM Data Management 2020 report, with results…

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Gone Remote: Customer Success

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Anyone familiar with the customer success (CS) space is no stranger to the term “retention today, growth tomorrow.” A happy customer base means a larger advocacy base. As this infographic shows, 92% of customers trust recommendations from people they know. Convinced yet?  “Customer Success, this is your time to shine,” says Bora Lee, customer success operations at ChurnZero.  Twenty to forty percent of churn is typically from…

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The Email Marketing Statistics You Need to Know in 2020

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Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.) And although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AMP for Email — pop up all of the time. Marketers are taking innovative approaches to email marketing. And email marketing benchmarks change every year. Want…

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How to Segment Your Email List Using Quiz Funnels

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We’re continually making snap judgments about other people. For better or worse, human beings can’t help but divide everyone they meet into some group or another. This might be based on how they speak, dress, act, etc. These impressions then affect how we interact with people in all sorts of different ways. It determines what you talk about, and if you’re a salesperson, what product…

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In times of uncertainty, data helps us stay connected

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Marketing to your customers during this time has changed. Being transparent and authentic in each and every communication is more important than ever. Data is the fuel that drives these communications and marketing campaigns. It connects consumers to brands and helps create an emotional relationship while establishing trust in their products and services. But when uncertainty continues, it’s easy to become distracted. Marketers need to…

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