Email Marketing Journal

Remember the Little Things this Holiday Season

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Fall is my favorite time of year. The changing colors, the crisp air, football, and the anticipation of gathering with friends and family for the holidays. It is often a time for reflection, to think of days past, accomplishments, failures, and the promise of tomorrow. For marketers, Fall is less a time for reflection, and more a time for action. It is a very important…

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The New Email Creator is Here

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We’re. So. Excited. The new email creator [beta] is ready for your test drive. For the last few years, you’ve been voicing your opinions and experiences about our newsletter creator. And we’ve listened. Our newsletter creator has gone through a massive transformation to help you send beautiful, engaging emails – faster and easier than ever. What’s new? Basically… everything! [Important note: This is the BETA version…

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Welcome Hannah 🚀

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We are happy to introduce Hannah to the studio! Hannah has joined the Account Team as an Account Manager. She will be helping with the day to day running of projects and keeping our special clients happy!   Hey Hannah, it’s great to meet you […] The post Welcome Hannah 🚀 appeared first on .

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Email Deliverability Quarterly: 1st GDPR Fine, Google Supports BIMI, and More

email-deliverability-quarterly:-1st-gdpr-fine,-google-supports-bimi,-and-more

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the email deliverability practice at Oracle Marketing Cloud (OMC) Consulting shares the latest news and tips for what to watch out for in our…

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End the Year Strong with New Updates from Validity

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It’s been a year of huge progress here at Validity! To celebrate, we’ve launched features that will help you close the year strong and drive better business and professional outcomes. This time of year, marketers and sales professionals are under an enormous amount of pressure to hit their goals. These releases provide better views and deeper understanding to ensure you’re spending time in the right…

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How to Create Lead Generation Landing Pages that Convert

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Lead generation landing pages are the superstar sales team for your online business. Even while you're sleeping, they're out there beating the pavement 24/7, drumming up leads and growing your audience. It isn't an easy job, either. Your landing page has to effectively perform the entire sales process in only a few seconds, grabbing visitors' attention and convincing them to sign up for your offer.…

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Get Insights from OMC Consulting’s 500+ Marketing Experts Delivered to Your Inbox

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Oracle Marketing Cloud Consulting is excited to launch a new twice-monthly newsletter designed to spark conversations about how brands can seize their digital marketing opportunities and overcome their challenges. Our 500+ consultants have expertise in every facet of digital marketing—from creative and strategy to compliance and automation—and will be sharing insights, advice, and client stories to help marketers envision the future of digital marketing. In…

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