Email Marketing Journal

Email Deliverability October 2021 [infographic]


Six months have passed since our last deliverability test, and I have to say that a lot has changed in such a short period of time. And even more has changed since our first tests four years ago! This is our eighth email deliverability test to date, and you’ll see that there were quite a few movements in the charts. If you’d like to make…

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Introducing DemandTools: the V Release


For nearly twenty years, Validity’s flagship DemandTools product has helped ensure your data remains your most valuable asset. Today, we’re excited to introduce a brand-new version of DemandTools: the V Release. The COVID-19 pandemic exposed flaws in CRM and software practices, and for many businesses, this shed light on the need to better collect and protect customer data. A study from ITProPortal shows the pandemic…

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Untangling self-worth from audience size


Aileen greets me across a Zoom screen in an oversized lavender sweatshirt that says “Artist of Life.” The lower half of her hair matches her sweatshirt, and her 6-month-old puppy Togi tries to tug on both throughout our interview. Her office is light and airy, with a fiddle leaf fig in the corner that’s almost as tall as the ceiling; she’s not sure she’s taking…

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How Marissa Lovell uses ConvertKit to grow her thriving local newsletter in Boise


When I first got in touch with Marissa Lovell over Zoom, she answered from her car, hastily admitting she was juggling managing the latest in a series of summer concerts that night in Boise, Idaho. It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. “I’m the kind of person that just likes to talk to people…

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An indie artist’s essential guide to Spotify


Getting your music on Spotify is a rite of passage for musicians in the modern era. And that's not a bad thing. Music distribution used to be a difficult task, but now all you need for your music to be accessible to the masses is a decent internet connection and a DistroKid subscription. But it's not enough to simply put your music on Spotify and…

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What’s New in ConvertKit: Cycle 4


One of our values at ConvertKit is to work in public. We strive for transparency, which is why we share information that is typically kept private (Want to know about our finances? Take a look!). We even write up a monthly email deliverability report, so you know exactly how your emails are being delivered. To take it one step further, we’ll be releasing up-to-date reports…

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