Email Marketing Journal

“What do I want to say?”

“what-do-i-want-to-say?”

A story about how to make a living as an artist, create work that resonates, and reach for ‘impossible’ dreams. My first email address was shortnsweet22345@yahoo.com. Dave Barnes laughs when I tell him; he’s familiar with email addresses like that because he’s been collecting ones just like it for 20 years. His first email list came by way of clipboards in the back of music…

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The Top Holiday Email Marketing Tips of 2019

the-top-holiday-email-marketing-tips-of-2019

Black Friday is less than a month away. Are your promotional emails ready? Implementing an effective holiday email marketing strategy can help drive ecommerce and online sales, increase charity donations, or get your subscribers directly to your store. But don’t wait until the last second to get started on your emails: Winter holidays are the top consumer spending events of the year, according to the…

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How to Use a Landing Page to Test a New Idea

how-to-use-a-landing-page-to-test-a-new-idea

Table of Contents 3 reasons to test your idea with a landing page 4 steps to create an idea validation landing page Create a free landing page in ConvertKit to test your idea Every successful business starts with an idea, a simple “what if” question that unlocks a world of new possibilities. If you’re like most content creators, coming up with new ideas isn’t the…

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This Email Copywriting Formula Will Defeat Writer’s Block

this-email-copywriting-formula-will-defeat-writer’s-block

Picture this: You fill your mug with piping hot coffee and sit down at your desk to write a sales email. You fire up your laptop and open a fresh draft.  But, you find yourself staring at a blank screen — unable to put pen to paper (or fingers to keyboard). You have writer’s block. AWeber’s Liz Willits recently joined an episode of “Beyond the…

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Mentally modelling filters

mentally-modelling-filters

When we talk about filters, we often think there is one filter. But, in many cases there are multiple stages of filters, each examining mail in a different way. In deliverability terms the easiest filters to ignore are the individual user filters. Mostly because there’s nothing we can do about those. These are the baysean style filters built into a lot of email clients as…

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How to Prevent Affiliate Marketing from Cannibalizing Your Email Channel

how-to-prevent-affiliate-marketing-from-cannibalizing-your-email-channel

Have you ever taken a step back and looked at your own shopping habits and tried to understand how they impact the way you evaluate digital marketing performance at your company? I know I’ve developed a tendency to stop at checkout—no matter what website I am on—and search the internet for any available coupons, says Peter Briggs, Director of Strategic Services at Oracle Marketing Cloud…

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