Email Marketing Journal

Happy New Year

happy-new-year

Well, it’s 2020. The start of a new year and a new decade, or not depending on what number theory you use to count decades. Personally, I think we, as pattern loving humans, just happen to love numbers that end with 0 and we’re going to consider it special whether or not it’s the actual end or start of a decade. This is the point…

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The Last Word on December 2019

the-last-word-on-december-2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Email Mergers and Acquisitions 2019 (EmailExpert) Interactive emails are a top trend, but is anyone using them? (Litmus) The Loyalty Economy (Harvard Business Review) Email Personalization & Design: What, How, & Why? (Featuring 10+ Email Experts) (Chamaileon) Insightful & entertaining tweets For all my #dev…

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10 High-Converting Landing Page Examples From Top Bloggers

10-high-converting-landing-page-examples-from-top-bloggers

Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? While a myriad of factors ranging from traffic quality to reader intent could be at play—it turns out there’s a lot you can do when it comes to increasing your landing page conversion rates, simply from experimenting with how your pages are designed.…

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How to Grow Your Email List in 2020 with Free Landing Pages

how-to-grow-your-email-list-in-2020-with-free-landing-pages

Table of Contents Why landing pages are one of the best way to start your email list 5 easy steps to launch your email list with free landing pages Start growing your list with free landing pages Diving head-first into a new business idea can be incredibly intimidating. Building a website, writing blog posts, podcasting, mastering sales, social media, partnerships, hosting webinars… It feels like…

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Authentication

authentication

Some notes on some of the different protocols used for authentication and authentication-adjacent things in email. Some of this is oral history, and some of it may be contradicted by later or more public historical revision. SPF Associates an email with a domain that takes responsibility for it. Originally Sender Permitted From, now Sender Policy Framework. It allows a domain owner to announce which IP…

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The Best Email Campaign Tools for Agencies

the-best-email-campaign-tools-for-agencies

Managing your organization’s email marketing campaigns can be arduous and daunting on its own. But what if you are managing multiple campaigns for several clients? This is the challenge that email marketing agencies face every day. And without the right process and tools in place, planning and executing effective email campaigns can become a major headache, getting even tougher as an agency scales. Some Interesting…

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