Email Marketing Journal

It’s not marketing… it’s harassment

it’s-not-marketing…-it’s-harassment

Many years ago, we bought a VMWare license to manage the various virtual machines running our business infrastructure. As part of our move to Dublin, we decommissioned our cabinet and moved all of services into various bits of the cloud. This meant that when our VMWare support contract came up for renewal we declined the renewal. Despite no longer being customers and unsubscribing from email,…

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The Last Word on November 2019

the-last-word-on-november-2019

A roundup of email marketing articles, posts, and tweets you might have missed last month… Must-read articles, posts & reports Twilio study finds consumers prefer email and text when communicating with brands (Marketing Land) Research: Is A Picture Worth 1,000 Words Or 60,000 Words in Marketing? (Email Audience) Animated PNGs in Email: An Alternative to GIFs? (Litmus) Dynamic email in Gmail available on Android and…

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4 beelion emails

4-beelion-emails

Sendgrid announced their volumes for Black Friday and Cyber Monday: To provide a clearer understanding of our scalable systems, on Black Friday 2019 we processed 4.1 billion emails and this Cyber Monday we processed 4.2 billion emails (46% more than 2018) and processed up to 315 million emails/hour (burst rate) into inboxes all around the world! To give you a better understanding of this scale, you can…

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8 Ways to Get More Email Opt-ins from Your Blog

8-ways-to-get-more-email-opt-ins-from-your-blog

For many people, their email inbox is the wild west. Thousands of emails from hundreds of brands compete for their eyes. In 2017, the average number of emails sent and received was a breathtaking 269 billion. In 2018, that number hit 281 billion. By the year 2022, it's expected that more than 333 billion emails will be sent and received every day. The result? Consumers…

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“I want them to know I was here.”

“i-want-them-to-know-i-was-here.”

A story about chronic illness, trauma, and a conference that changed everything. Photography by Rachel Renee Photographie Co. I’m freezing. I don’t know why I didn’t think to bring a warmer jacket to the Oregon coast in October. I blame it on my having only ever lived in sunny places – Florida and California. But now I’m on the beach in Florence, Oregon, getting pelted…

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Properly Diagnosing Email Performance Problems

properly-diagnosing-email-performance-problems

When faced with a problem, it’s easy to get sidetracked into focusing on superficial metrics or jump to conclusions, especially when it involves what appears to be a quick fix. Instead, marketers need to look beyond the obvious and easy, and ask deeper questions about email performance like: What’s the core driver of the issue? Are there multiple issues at work here? What levers can…

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