Email Marketing Journal

Thriving in business as a sensitive person

thriving-in-business-as-a-sensitive-person

It started with a girl; Austin Church’s first middle school crush: I did not know how to process what I was feeling, so I wrote poetry and told no one about it. No one. I had enough social savvy to know it would have been social suicide to be writing poetry as a 7th grader. But he kept writing, secretly. He also became obsessed with…

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Deck Out Your Email Campaign – 6 Free Holiday Templates

deck-out-your-email-campaign-–-6-free-holiday-templates

The holiday shopping season is in full swing! And you know it's bound to be a busy one.  In fact, some businesses report that up to 30% of their annual sales occur during the holiday season.  But when it comes to sending marketing emails around the holidays, how can you get noticed in very crowded inboxes?  Adding a touch of holiday cheer to your design…

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What You Need to Know About Switching Email Marketing Tools

what-you-need-to-know-about-switching-email-marketing-tools

For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email marketing.  And in that time, one thing has become abundantly clear: small business owners have a lot on their plate and wear a lot of hats.  So when it comes to moving from one email service provider to…

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Dynamic email content: How data and design work together

dynamic-email-content:-how-data-and-design-work-together

You’ve probably heard of the saying “Form follows function.” In email, the saying would be “Design follows data.” In other words, the data you plan to use in a campaign, whether a stand-alone email campaign or as part of a nurture series or journey email, should dictate the set-up and design of that email, instead […] The post Dynamic email content: How data and design…

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How to grow your email list for free in 2021

how-to-grow-your-email-list-for-free-in-2021

Jump ahead Why focus on growing your email list in 2021? 3 steps to growing your list for free Ready to start growing your email list in 2021?   Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Many people talk about email…

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B2B Deliverability Challenges

b2b-deliverability-challenges

Any email marketer who’s spent time in the B2B world can tell you that it’s a whole different ball game than B2C. There are more destinations for a sender to monitor and inquire about when a deliverability issue rears its ugly head. There are more possible reasons why the deliverability issue occurred because there are typically more layers of filtering to get through before you…

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