Email Marketing Journal

10 Expert Predictions for Email in 2022

10-expert-predictions-for-email-in-2022

Every January, we ask ourselves the same question: “Is this the year email will die?” Fortunately, the answer is always a resounding “Not any time soon!” But this resilience is also what makes email so challenging. The ongoing quest for greater relevance, stronger engagement, and larger ROI means the channel innovates at a ferocious pace. It’s hard to keep up with what’s happening today, never…

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e-shot: Email Engagement Is on the Up, and 7 More Trends for 2022

e-shot:-email-engagement-is-on-the-up,-and-7-more-trends-for-2022

The pandemic has put an increased focus on email marketing as a way for consumers to stay in touch with their favorite brands. Engagement is up, but e-shot wonders what marketers should focus on in 2022 to keep growing their email marketing programs growing. Along with Kath Pay, Jordie van Rijn, Dela Quist, Jenna Tiffany, Dave Chaffey, and Dan Hare, I help illuminate 7 trends…

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Real world examples of great emails

real-world-examples-of-great-emails

Every once in a while, we stumble upon a promotional email from a brand we love or a service we recently subscribed to and think, “that’s a great email.” Today, Alyssa and Melissa break down some of their favorite examples. Because when it comes to teachable moments, stellar examples of real-world emails are the best way to translate best practices and learn from the email…

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Can’t Let Go: Personalization Fail from Chick-fil-A

can’t-let-go:-personalization-fail-from-chick-fil-a

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone. I don’t eat fast food often, but if I’m in a situation where that is the best option, I usually look for a Chick-fil-A. I’m a member of their loyalty program and I usually order through the Chick-fil-A app,…

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Can’t Let Go: Personalization Fail from Chick-fil-A

can’t-let-go:-personalization-fail-from-chick-fil-a

According to McKinsey, 71% of consumers expect companies to deliver personalized interactions, and 76% get frustrated when this doesn’t happen. So at least I’m not alone. I don’t eat fast food often, but if I’m in a situation where that is the best option, I usually look for a Chick-fil-A. I’m a member of their loyalty program and I usually order through the Chick-fil-A app,…

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How to overcome procrastination and overwhelm as a creator with ADHD

how-to-overcome-procrastination-and-overwhelm-as-a-creator-with-adhd

With ADHD, it can feel nearly impossible to focus on one task at a time and make forward progress. You feel like your brain is always on, thinking about the next big idea or how to accomplish everything at once. For creators with ADHD, to-do lists and content plans can feel like a neverending uphill battle. It can be tempting to either try doing everything…

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Apple’s Mail Privacy Protection: The Sky Isn’t Falling After All

apple’s-mail-privacy-protection:-the-sky-isn’t-falling-after-all

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

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Apple’s Mail Privacy Protection: The Sky Isn’t Falling After All

apple’s-mail-privacy-protection:-the-sky-isn’t-falling-after-all

When Apple announced its Mail Privacy Protection (MPP) initiative in June 2021, much of the email marketing industry acted like the sky was falling. I don’t put myself in this camp, but I was concerned, and I did publicly state that open rates were going to be useless once MPP was fully rolled out. For those of you who missed it, under MPP opens are…

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